This document discusses FINRA's guidance on the use of social media and electronic communications for financial firms. It outlines FINRA notices from 2010, 2017 regarding new requirements for firms to monitor employee social media and electronic communications to ensure compliance. The document also provides partial lists of social media responsibilities for firms, which include having policies for 24/7 compliance monitoring, training employees, and retaining records of electronic communications. It lists some common roles of social media in firms such as managing brand accounts, designing campaigns, and monitoring engagement.