Putting users at the center The ESS approach in the DIGICOM project
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This document discusses the DIGICOM project which aims to modernize statistical communication and dissemination by putting users at the center. It analyzes user data from various sources to identify user categories. Key activities include engaging more with users through social media and experimental statistics, and reaching out to new users such as younger audiences. The project also emphasizes including the user perspective in development through user studies, focus groups, and testing visualizations and digital publications. Overall, DIGICOM contributes to improving knowledge of users and harnessing new data sources and dissemination methods as outlined in the ESS vision.
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Putting users at the center The ESS approach in the DIGICOM project
- 1. 20/07/2017 1 Putting users at the center The ESS approach in the DIGICOM project Emanuele BALDACCI, Eurostat Director for methodology, corporate statistical and IT services Emanuele.BALDACCI@ec.europa.eu
- 2. Outline: why DIGICOM? 1. Improving knowledge on users 2. Engaging with users 3. Reaching out to new users 4.User perspective in project Users
- 3. Changes affecting official statistics Data revolution New metrics The price of official statistics The future of Europe
- 4. as a common response DIGICOM contributes to 2 key areas of the Vision Focus on users Strive for quality Harness new data sources Promote efficiency in production processes Improve dissemination and communication
- 5. DIGICOM project Modernising communication and dissemination Eurostat + 18 National Statistical Institutes 2016-2019
- 6. 1. Improving our knowledge on users In-depth user analysis • Review of information on users based on past interactions • Four heterogeneous sources Eurostat user satisfaction survey User support system Website log files e-reputation platform Result: Updated user categories based on frequency and complexity of use
- 7. User pyramid ESAC EU institutions & agencies NSIs ECB International organizations Heavy users Media, Researchers, Commercial redisseminators Intermediate users Public administration, Students and educators, Commercial companies, Social media multipliers Light users Political parties, Private users Clients Partners Users
- 8. Next steps • Study on user needs and perception of the brand • User personas
- 9. 2. Engaging more with users • Light users: Facebook • Heavy users: experimental statistics, new discussion platform
- 11. ESS Facebook page Regular posting Cca. 3000 followers 54% young people (aged 16-34) Good social listening Limited feedback from solicitation of user feedback (polls)
- 12. statistics • Pilot launched June 2017 • Not the same level of maturity as official statistics • New sources and methods • Products responding to specific needs Food price monitoring Labour Market Transitions World heritage Sites Income Consumption and Wealth
- 13. statistics • Why publish them? Open the kitchen! Seek feedback on the use and methodology Next step: discussion platform http://gastronomiemoleculaire-tpe.e- monsite.com/pages/futur/le-laboratoire-d-el-bulli.html • Target: heavy users and scientific community
- 14. Survey on future discussion platform for expert users (to be launched in September)
- 16. 3. Reaching out to new users Younger users, light use • ESS Facebook page • Shared infographics • Digital publication • Statistical literacy
- 17. Interactive infographics in national languages
- 18. Flagship digital publication To be released in October 2017 in all EU languages
- 19. Statistical literacy: inventory of national practices INE Spain Statistics Finland INE Portugal Destatis
- 21. Next steps • European Statistics Olympics Targeting High Schools • Developments in e-learning
- 22. 4. Including user perspective in project development User study Focus groups Visualisations User testing of digital publication
- 23. For more information DIGICOM webpage and newsletter http://ec.europa.eu/eurostat/web/ess/digicom
Editor's Notes
- Clients are stakeholders that are consulted in the preparation of the European statistical program in order to express their statistical needs. They include the Directorates General and services of the European Commission, the European Statistical Advisory Committee, and other institutions of the European Union. Partners are stakeholders that collect and transmit information for the development, production and dissemination of European Statistics, or cooperate closely with Eurostat to achieve those same goals. They include national statistical institutes and other national authorities, the European Central Bank and international organizations. Heavy users are individuals and organizations that use European statistics frequently (daily, weekly). They use products that require a thorough knowledge of statistics, allowing them to use these products independently, and know where to find the data they need. These users use products like microdata, bulk downloads which include metadata and data from the Eurobase, and tailored extractions. Heavy users need data to perform their regular professional tasks. They use European statistics to add value or focus, and create a new product or provide a service. Heavy users know their way around the Eurostat website or have bookmarked the data they frequently use, and access the data they need directly from there. Intermediate users use data regularly. However, their use is linked to specific periods and tasks (monthly, quarterly; e.g. to draft monthly reports), or a specific product. The products they use require a general understanding of statistics. Intermediate users do not always find the data they need immediately and do not always go the extra mile to consult metadata. When it comes to access, it is assumed that intermediate users will use a search engine to find the Eurostat website and search the website for the data they need, or use the search engine to look for particular data along with Eurostat. Light users use data occasionally, infrequently and randomly. They use easy-to-understand products which presents aggregate, interpreted data, and which require a basic understanding of statistics. Light users reach European data by accident, while searching related concepts, but not necessarily (European) statistics.
- Engagement with light and potential users via social media Engagement with advanced users on a dedicated online platform How can we engage with heavy users? How can we make use of their insights to modernize European statistics?
- Experimental statistics -pilot launched 8 June 2017 incl. three statistical products: -food price monitoring tool, use of Wikipedia as a new source for production of statistics to UNESCO world heritage sites 'cultural consumption', labour market transitions estimation between moovers -main purpose: engage with expert users and scientific community through feedback mechanism and specific questions