A lead magnet is a piece of digital content, like a guide, report, or free course, that is used by marketers to grow email lists. Lead magnets provide value to users by solving problems or educating them in exchange for their contact information. They are designed to create a sense of urgency and build trust between the marketer and potential customer. Common characteristics of effective lead magnets include being extremely helpful, seen as a resource rather than an advertisement, and focusing on solving user problems.

1. What Is a Lead Magnet?
6-Minute Saturdays (Episode 28)

2. Lead Magnets
A lead magnet refers to an enticing
piece of digital content that is used to
create a lead.
Marketers typically use lead magnets
to grow an email list.
The term gated content is associated
with lead magnets because content
cannot be accessed without
providing something in exchange.
Lead magnets, in a perfect world, are
designed to trigger FOMO in the user.
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3. An email opt-in is not the same thing.
This is not a lead magnet. It’s a timed pop-up.
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MeetEdgar.com

4. Lead Magnets Characteristics
LEAD MAGNET CHARACTERISTICS
1. Extremely helpful = instant
gratification.
2. Seen as a resource vs an
advertisement.
3. Compels a sense of urgency.
4. Focused on solving a problem.
5. A way to build trust and start a
relationship.
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5. Social Media Examiner Evergreen Lead Magnet
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6. @TINACPOWELL6
Content Objectives
of Lead Magnets:
1. Educate
2. Demonstrate
3. Inform
4. Entertain
Source: The 3-Step Facebook Video
Ad Formula by Dominate Web
Media “EDIE Formula”
•Guides •Reports •Cheat sheets
•Handouts •Toolkits
•Resource
lists
•Webinars •Videos •Assessments
•Quizzes •Surveys •Free courses

7. Follow me on Twitter
@tinacpowell
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