Crack the social media strategy of the top fast food brands in the Middle East. Use these social media metrics to uncover which brand is most engaging and why.

1. Image courtesy : Pixabay
April 1st – June 30th 2016
TopFastFoodBrands
onSocialMedia

2. Fast Food Brands: Social Media Report
This Report looks at how
Fast Food Brands
(Middle East)
performed on Social Media between
April 1st – April 30th, 2016

3. Generate Your Own Social Media Report
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4. Comparison of
“FAST FOOD BRANDS"
Facebook Pages
Apr 01, 2016 - Jun 30, 2016

5. Hardee's Arabia had the largest fan base of 2,048,757 while Popeyes Türkiye showed the highest fan growth of 10.16%.
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 500K 1,000K 1,500K 2,000K 2,500K
Growth%
Number of Fans
Applebee’s Middle East KFC(TR) Wendy's Arabia Popeyes Türkiye Tadım Pizza
Pizza Hut(SA) Subway Arabia Hardee's Arabia Taza McDonald's(JO)
Burger King Türkiye Tim Hortons GCC(AE) Domino's Pizza Türkiye Sbarro Türkiye Arby's Türkiye
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Egypt United Arab Emirates Qatar Countries < 2% Saudi Arabia Jordan Oman Turkey Other Countries Kuwait
Fans - Geography

7. McDonald's(JO) had the highest PTAT of 7.99% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0K 500K 1,000K 1,500K 2,000K 2,500K
Peopletalkingabout(as%ofFans)
Average Number of Fans
KFC(TR) Applebee’s Middle East Wendy's Arabia Popeyes Türkiye Tadım Pizza
Pizza Hut(SA) Subway Arabia Hardee's Arabia Taza McDonald's(JO)
Burger King Türkiye Domino's Pizza Türkiye Tim Hortons GCC(AE) Sbarro Türkiye Arby's Türkiye
Conversations

8. Tim Hortons GCC(AE) published the greatest number of posts (165). McDonald's(JO) had the highest average engagement,
with a score of 992.
0 20 40 60 80 100 120 140 160 180
0 200 400 600 800 1000 1200
Applebee’s Middle East
KFC(TR)
Wendy's Arabia
Popeyes Türkiye
Tadım Pizza
PizzaHut(SA)
Subway Arabia
Hardee's Arabia
Taza
McDonald's(JO)
Burger King Türkiye
Tim Hortons GCC(AE)
Domino's Pizza Türkiye
Sbarro Türkiye
Arby's Türkiye
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. McDonald's(JO) received the most number of Likes (378,792) and Comments (13,552). Subway Arabia had the most number
of Shares (4,414).
0K 50K 100K 150K 200K 250K 300K 350K 400K
Applebee’s Middle East
KFC(TR)
Wendy's Arabia
Popeyes Türkiye
Tadım Pizza
PizzaHut(SA)
Subway Arabia
Hardee's Arabia
Taza
McDonald's(JO)
Burger King Türkiye
Tim Hortons GCC(AE)
Domino's Pizza Türkiye
Sbarro Türkiye
Arby's Türkiye
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
McDonald's(JO)
22-JUN-16, WED 9:30AM
‫هالصيفية‬‫المعركة‬‫رح‬‫تكون‬‫قوية‬‫بين‬‫نكهتين‬‫وال‬‫أطيب‬ .
#McDJO
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 15,165 1,864 39 Uncategorized
McDonald's(JO)
20-JUN-16, MON 9:30AM
‫شو‬‫رأيك‬‫ّن‬‫ي‬‫تز‬‫افطارك‬‫بواحد‬‫من‬‫عروضنا‬‫الرمضانية‬
‫ّة؟‬‫ي‬‫الغن‬
#McDJO
Burger King Türkiye
15-JUN-16, WED 1:46PM
Araya kimse girmeden 10 yorum ile
BURGER KING yazabilecek olanlar kimler?
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 20,318 352 114 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 482 8,940 11 Uncategorized

11. Most Engaging Brand Posts
McDonald's(JO)
14-JUN-16, TUE 7:30AM
‫عروضنا‬‫كريمة‬‫وعائلية‬‫في‬‫الشهر‬‫الفضيل‬ .
#McDJO
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 56,094 346 92 Uncategorized
McDonald's(JO)
10-JUN-16, FRI 6:30AM
‫قطع‬McBites ‫دجاج‬،‫اشهى‬‫تسالية‬‫للكبار‬‫والصغار‬ .
#McDJO
McDonald's(JO)
08-JUN-16, WED 6:30AM
‫خالل‬‫رمضان‬،‫نقي‬‫واختار‬‫اشهى‬‫افطار‬ .
‫يمكنك‬‫اختيار‬‫إما‬‫وجبة‬‫جراند‬‫تشيكن‬‫ديلوكس‬ + ‫تشيز‬
‫+برجر‬ ‫شوربة‬‫وماء‬‫أو‬ ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 17,827 153 14 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 22,096 4,756 126 Uncategorized

12. Subway Arabia's Facebook Page saw the highest number of Fan posts (68).
0 10 20 30 40 50 60 70 80
Applebee’sMiddle East
Tadım Pizza
Pizza Hut(SA)
Subway Arabia
Hardee'sArabia
Tim Hortons GCC(AE)
Numberof Fan Posts
Fan Posts

13. Hardee's Arabia received the highest percentage of Positive Sentiment (33.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Applebee’s Middle East
Tadım Pizza
Tim Hortons GCC(AE)
PizzaHut(SA)
Subway Arabia
Hardee's Arabia
Negative Neutral Positive
Sentiment Analysis

14. Hardee's Arabia responded to the highest percentage of Fan posts (66.67%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0 500 1000 1500 2000 2500 3000 3500 4000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Applebee’s Middle East Tadım Pizza Tim Hortons GCC(AE) Pizza Hut(SA) Subway Arabia Hardee's Arabia
Brand Responses

15. Tim Hortons GCC(AE) published the most with 97 posts.
7%
4%
7%
4%
9%
9%
6%
11%
6%
4%
7%
7%
9%
4%
6%
Wendy's Arabia McDonald's(JO) Arby's Türkiye Domino's Pizza Türkiye Burger King Türkiye
Taza Applebee’s Middle East Tim Hortons GCC(AE) PizzaHut(SA) Subway Arabia
Sbarro Türkiye Popeyes Türkiye Hardee's Arabia KFC(TR) Tadım Pizza
Share Of Voice – Volume of Posts

16. McDonald's(JO) received the largest volume of Likes (378,792).
1%
37%
0%
5%
1%
2%
0%
7%
13%
21%
0%
0%
11%
2% 0%
Wendy's Arabia McDonald's(JO) Arby's Türkiye Domino's Pizza Türkiye Burger King Türkiye
Taza Applebee’s Middle East Tim Hortons GCC(AE) Pizza Hut(SA) Subway Arabia
Sbarro Türkiye Popeyes Türkiye Hardee's Arabia KFC(TR) Tadım Pizza
Share Of Voice – Likes

17. McDonald's(JO) received the largest volume of Comments (13,552).
3%
27%
1%
2%
27%
2%
1%
1%
14%
18%
0%
0%
3%
1% 0%
Wendy's Arabia McDonald's(JO) Arby's Türkiye Domino's Pizza Türkiye Burger King Türkiye
Taza Applebee’s Middle East Tim Hortons GCC(AE) Pizza Hut(SA) Subway Arabia
Sbarro Türkiye Popeyes Türkiye Hardee's Arabia KFC(TR) Tadım Pizza
Share Of Voice – Comments

18. Subway Arabia received the largest volume of Shares (4,414).
5%
6%
1%
7%
3%
6%
1%
7%
18%
33%
1%
2%
8%
2% 0%
Wendy's Arabia McDonald's(JO) Arby's Türkiye Domino's Pizza Türkiye Burger King Türkiye
Taza Applebee’s Middle East Tim Hortons GCC(AE) Pizza Hut(SA) Subway Arabia
Sbarro Türkiye Popeyes Türkiye Hardee's Arabia KFC(TR) Tadım Pizza
Share Of Voice – Shares

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20. Analysis of
Hardee's Arabia
Facebook Page
Apr 01, 2016 - Jun 30, 2016

21. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,048,757 1,612 .08%
Middle
East
Not Available
Hardee's Arabia

22. Engagement Score Total Fan Posts
137 3
Total Posts Brand Response Rate
82 66.67%
Total Likes Avg. Reply Time
115,887 10 hrs, 45 mins
Total Comments General Sentiment
1,654 Positive
Total Shares
1,060
BRAND POSTS FAN POSTS
Brand Overview

23. 2,042K
2,043K
2,044K
2,045K
2,046K
2,047K
2,048K
2,049K
2,050K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
2,048,757
New Fans
1,612

24. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Hardee's Arabia had an average engagement score of 137 and a highest of 964.

25. Community Analysis
Hardee's Arabia fans are largely from Egypt followed by Jordan.
Distributionof Fans
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
Egypt
Jordan
Saudi Arabia
United Arab Emirates
Kuwait
Lebanon
Qatar
Oman
Pakistan

26. 0
1
2
3
4
5
6
7
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
Hardee 16
‫من‬ 12
Dubai 10
Arabia 10
WWE Dune Bash 10

27. 35%
65%
Brand Participation Brand Non Participation
50%
2%
48%
Posititve Negative Neutral
Brand Posts - Engagement
Hardee's Arabia responded to 29 conversations generated by the
82 Posts they published.
Hardee's Arabia receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

28. Most Engaging Brand Posts
24-APR-16, SUN 2:59PM
‫نقدم‬‫لك‬‫تشكيلة‬‫مميزة‬‫من‬‫الساليدرز‬‫والبرجر‬‫المفضل‬‫لديك‬ .
‫اختر‬‫اآلن‬‫من‬‫ثالث‬‫أنواع‬ : ‫كالسيك‬،‫هاليبينو‬،‫وم‬ ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
979 40,808 212 157 Neutral
24-APR-16, SUN 9:03AM
Bring out the Jalapeno & Mushroom in you,
and be classic with Hardee's Sliders. Let us
help you choo ..
08-APR-16, FRI 6:26AM
‫كيف‬‫يمكنك‬‫أن‬‫تأكل‬‫هارديز‬‫ساليدرز؟‬‫قرر‬‫اآلن‬‫عن‬
‫طريق‬‫زيارة‬‫موقعنا‬‫اإللكتروني‬‫المزكور‬‫أدناه‬‫وانشر‬‫النت‬
..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
936 27,826 232 173 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
787 15,609 141 101 Positive
NO IMAGE NO IMAGE NO IMAGE

29. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 50 100 150 200
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

30. Top Keywords Used Frequency
same reply 1
Fujirah branch 1
minutes 1
HARDEES 1
bad 1
User Posts
0
0
0
1
1
1
1
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

31. Hardee's Arabia responded to 2 conversations generated by the 3
Posts fans published.
Hardee's Arabia appears to participate more when Fan
conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
67%
33%
Brand Participation Brand Non Participation
34%
33%
33%
Posititve Negative Neutral

32. Analysis of
McDonald's
Facebook Page
Apr 01, 2016 - Jun 30, 2016

33. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
304,052 18,110 6.33% Jordan
McDonald's

34. Engagement Score
992
Total Posts
40
Total Likes
378,792
Total Comments
13,552
Total Shares
832
BRAND POSTS
Brand Overview

35. 275K
280K
285K
290K
295K
300K
305K
310K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
304,052
New Fans
18,110

36. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
McDonald's had an average engagement score of 992 and a highest of 1000.

37. Community Analysis
McDonald'sfans are largely from Jordan followed by Saudi Arabia.
Distributionof Fans
0K 50K 100K 150K 200K 250K 300K 350K
Jordan
Saudi Arabia
United States
United Arab Emirates
Egypt
Kuwait
Iraq
Israel
Qatar

38. 0
1
1
2
2
3
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
McDJO 27
‫بيج‬‫تايستي‬ 5
‫أو‬ 4
‫ماكدونالدز‬ 4
‫أو‬‫عن‬‫طريق‬‫موقعنا‬ 4

39. 15%
85%
Brand Participation Brand Non Participation
37%
0%
63%
Posititve Negative Neutral
Brand Posts - Engagement
McDonald'sresponded to 6 conversations generated by the 40
Posts they published.
McDonald'sreceives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

40. Most Engaging Brand Posts
22-JUN-16, WED 9:30AM
‫هالصيفية‬‫المعركة‬‫رح‬‫تكون‬‫قوية‬‫بين‬‫نكهتين‬‫وال‬‫أطيب‬ .
#McDJO
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 15,165 1,864 39 Uncategorized
20-JUN-16, MON 9:30AM
‫شو‬‫رأيك‬‫ّن‬‫ي‬‫تز‬‫افطارك‬‫بواحد‬‫من‬‫عروضنا‬‫الرمضانية‬
‫ّة؟‬‫ي‬‫الغن‬
#McDJO
14-JUN-16, TUE 7:30AM
‫عروضنا‬‫كريمة‬‫وعائلية‬‫في‬‫الشهر‬‫الفضيل‬ .
#McDJO
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 20,318 352 114 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 56,094 346 92 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

41. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40
0 200 400 600 800 1,000 1,200
Photos
Videos
Links
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

42. Analysis of
Popeyes Türkiye
Facebook Page
Apr 01, 2016 - Jun 30, 2016

43. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
112,291 10,360 10.16% Turkey
Popeyes Türkiye

44. Engagement Score
119
Total Posts
65
Total Likes
4,507
Total Comments
180
Total Shares
324
BRAND POSTS
Brand Overview

45. 96K
98K
100K
102K
104K
106K
108K
110K
112K
114K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
112,291
New Fans
10,360

46. Engagement
0
250
500
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Popeyes Türkiye had an average engagement score of 119 and a highest of 262.

47. Community Analysis
Popeyes Türkiye fans are largely from Turkey followed by Cyprus.
Distributionof Fans
0K 20K 40K 60K 80K 100K 120K
Turkey
Cyprus
Germany
Syrian Arab Republic
Iraq
United States
Libya
Sweden
Bangladesh

48. 0
1
1
2
2
3
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
bit 22
www.popeyes.com.tr 5
bekliyor 5
terbiyeli 5
Popeyes’ta 4

49. 8%
92%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Popeyes Türkiye responded to 5 conversations generated by the 65 Posts they published.
Brand Responses

50. Most Engaging Brand Posts
06-JUN-16, MON 2:00PM
İster Ara Gelsin: 444 76 77
İster Tıkla Gelsin: www.popeyes.com.tr
ENGMT. LIKES COMMENTS SHARES SENTIMENT
262 95 6 20 Neutral
11-JUN-16, SAT 1:44PM
İster Ara Gelsin: 444 76 77
İster Tıkla Gelsin: www.popeyes.com.tr
08-JUN-16, WED 7:19AM
Türkiye'nin ilk MessengerBot'u Popeyes'ta!
Facebook'tabize özelden bir ''Merhaba''
deyin, sizi bek ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
242 103 7 16 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
233 63 4 20 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

51. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 50 100 150 200 250
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

52. Analysis of
Subway Arabia
Facebook Page
Apr 01, 2016 - Jun 30, 2016

53. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
1,219,401 31,090 2.62% Middle East
Subway Arabia

54. Engagement Score Total Fan Posts
649 68
Total Posts Brand Response Rate
39 20.59%
Total Likes Avg. Reply Time
210,481 2 days, 9 hrs, 29 mins
Total Comments General Sentiment
8,913 Neutral
Total Shares
4,414
BRAND POSTS FAN POSTS
Brand Overview

55. 1,170K
1,175K
1,180K
1,185K
1,190K
1,195K
1,200K
1,205K
1,210K
1,215K
1,220K
1,225K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
1,219,401
New Fans
31,090

56. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Subway Arabia had an average engagement score of 649 and a highest of 1000.

57. Community Analysis
Subway Arabia fans are largely from Egypt followed by Saudi Arabia.
Distributionof Fans
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K
Egypt
Saudi Arabia
United Arab Emirates
Jordan
Kuwait
Lebanon
Oman
Qatar
India
Georgia

58. 0
1
1
2
2
3
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
MakeYours 15
Subway 11
sub 8
‫في‬‫صب‬‫واي‬ 6
veggies 6

59. 62%
38%
Brand Participation Brand Non Participation
64%7%
29%
Posititve Negative Neutral
Brand Posts - Engagement
Subway Arabia responded to 24 conversations generated by the
39 Posts they published.
Subway Arabia receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

60. Most Engaging Brand Posts
10-APR-16, SUN 5:34AM
With over 2 million sandwich combinations
at Subway, your sandwich is your very own.
Go on and #Make ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 25,643 1,632 2,368 Positive
22-MAY-16, SUN 5:30AM
With over 2 million combinations, your sub is
your very own!
#MakeYours today at
www.yourstomake.com ..
05-APR-16, TUE 2:32PM
How many possible Subway combinations are there?
Hmmm….
#MakeYours
‫كم‬‫عدد‬‫السندويتشات‬‫المختلفة‬‫التي‬ ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 47,726 223 187 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
994 34,645 222 166 Positive
NO IMAGE NO IMAGE NO IMAGE

61. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 200 400 600 800 1,000
Photos
Links
Plain Text
Videos
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

62. Top Keywords Used Frequency
Subway Arabia 32
‫يجمعنا_رمضان‬ 23
‫من‬ 11
‫تناول‬ 8
‫على‬ 7
User Posts
0
1
1
2
2
3
3
4
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

63. Subway Arabia responded to 14 conversations generated by the
68 Posts fans published.
Subway Arabia appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
21%
79%
Brand Participation Brand Non Participation
9%
5%
86%
Posititve Negative Neutral

64. Analysis of
Tim Hortons GCC
Facebook Page
Apr 01, 2016 - Jun 30, 2016

65. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
97,182 -1,189 -1.21%
Middle
East
Tim Hortons GCC

66. Engagement Score Total Fan Posts
603 16
Total Posts Brand Response Rate
97 31.25%
Total Likes Avg. Reply Time
75,585 1 day, 9 hrs, 35 mins
Total Comments General Sentiment
689 Neutral
Total Shares
864
BRAND POSTS FAN POSTS
Brand Overview

67. 96K
96K
97K
97K
98K
98K
99K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun 17-Jun 24-Jun
Fan Growth
Total Fans
97,182
New Fans
-1,189

68. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Tim Hortons GCC had an average engagement score of 603 and a highest of 969.

69. Community Analysis
Tim Hortons GCC fans are largely from United Arab Emirates followed by Saudi Arabia.
Distributionof Fans
0K 10K 20K 30K 40K 50K 60K
United Arab Emirates
Saudi Arabia
Kuwait
Qatar
Oman
Bahrain
Philippines
Sri Lanka
India
Sweden

70. 0
1
1
2
2
3
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
ClubApparel 84
TimHortons 70
‫من‬ 24
‫في‬ 19
sandwiches 13

71. 26%
74%
Brand Participation Brand Non Participation
61%
1%
38%
Posititve Negative Neutral
Brand Posts - Engagement
Tim Hortons GCC responded to 25 conversations generated by the
97 Posts they published.
Tim Hortons GCC receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

72. Most Engaging Brand Posts
06-JUN-16, MON 1:00PM
‫تلك‬‫اللحظة‬‫التي‬‫يتوقف‬‫العالم‬‫عندما‬‫تستمتع‬‫بألذ‬‫ساندويتش‬
‫من‬#‫_تيم‬ ‫هورتنز‬
http://bit.ly/TimsSteaking ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 2,845 207 276 Uncategorized
10-JUN-16, FRI 12:01PM
‫تلك‬‫اللحظة‬‫التي‬‫يتوقف‬‫العالم‬‫عن‬‫الدوران‬‫بينما‬‫تستمتع‬‫بأول‬
‫قضمة‬‫من‬‫تحلياتنا‬‫اللذيذة‬ #‫هورتنز_تيم‬
That ..
03-JUN-16, FRI 7:01AM
‫الحب‬‫من‬‫أول‬‫نظرة‬‫ممكن‬،‫ولكن‬‫الحب‬‫من‬‫أول‬‫قضمة‬
‫!أقوى‬ ‫جرب‬‫ساندويتش‬‫الستيك‬‫والجبنة‬‫من‬ #‫_تيم‬ ‫هورتنز‬
‫وستقع‬..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
943 2,365 12 37 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
902 2,124 7 11 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

73. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 100 200 300 400 500 600 700
Photos
Videos
Plain Text
Links
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

74. Top Keywords Used Frequency
Tim Hortons Cafe 8
Bake Shop 4
ClubApparel 2
timhortons 2
SteakingGood 2
User Posts
0
1
1
2
2
3
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

75. Tim Hortons GCC responded to 5 conversations generated by the
16 Posts fans published.
Tim Hortons GCC appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
31%
69%
Brand Participation Brand Non Participation
21%
0%
79%
Posititve Negative Neutral

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