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Social Media Readiness: CIHC at IPE Ontario 2011


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Social Media Readiness: CIHC at IPE Ontario 2011

  1. 1. social media readinessfor healthcare organizationsnetworked communities and collaboration presented by Sean Cranbury, CIHC. at IPE Ontario 2011 Conference, #IPEO11. W: T: @cihc_ca E:
  2. 2. The CIHC social media strategy has grownimmensely since we first started engaging the social media networks.We have learned many important lessons and will undoubtedly learn many more.We work hard to engage our communities in their native spaces online and in person.We share and we listen. We respond to input. We measure, we adapt, we strategize again.We want to share some of what we’ve learned.
  3. 3. Social Media is many things and can be described many ways.It is a highly adaptable, inexpensive, global medium for collaboration and community building. For real time communication with clients, patients, families and team members. It provides platforms and frameworks forpublicly archiving data and communications that is open and collaborative.
  4. 4. But if I was asked to distill the essence of social media down to just three words they would be: LEADERSHIPCOLLABORATION COMMUNITY (and, shhhhh... listening.)
  5. 5. If you are in this room:You are already a leader in interprofessional education. You are already working collaboratively in teams. You are already building and supporting communities.You possess the skills, attitude and energy to engage the social media channels.
  6. 6. But is your organization ready for social media? Let’s answer some questions:1) Does your organization have a message that it would like to get out? 2) Does your organization serve acommunity that is separated by distance/time zones? 3) Does your organization encourage collaboration and participation from these communities?
  7. 7. 4) Is your organization currently using social media tools? 5) Are you aware of strategies or policies that govern social media use within your organization? 6) Are you aware of other organizations like yours that are using social media tools?7) Do you follow/collaborate/interact with these organizations via social media?
  8. 8. 8) Would you participate in this way if yourorganization developed a social media strategy and proper training/mentoring is provided?9) Do you participate in social media channelsin your private life but not in your professional life or vice versa? 10) If yes, why one and not the other?
  9. 9. Two More Questions:A) What is the biggest opportunity that social media can offer your organization? B) What is the biggest concern about social media for you in this context?
  10. 10. CONNECT WITH CIHC ONLINE: Web: Blog: Twitter: @CIHC_ca Wiki: Also on Facebook, YouTube & LinkedIn. Thanks to Beth Kanter ( allowing me to use her Assessment Model in this presentation.Her book, the Networked Non-Profit (written with Allison H Fine), is one of the best books yet written on social media in any context.