What You Need to Know About SEO After Penguin and Panda


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Google rankings, rules, and algorithms are changing. Webmasters are looking to pay to have links taken down, and Google is sending vague messages to the public. So what does this mean for your business, your website, and SEO as a whole? In this presentation we explain what the Panda and Penguin updates are, how to fix your website, what these Google updates mean for SEO, and how to rank your website organically and ethically.

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What You Need to Know About SEO After Penguin and Panda

  1. 1. What You Need to Know About SEOAfter Penguin & Panda
  2. 2. Agenda o o o o o
  3. 3. Penguin Vs. Panda o Algorithm Change o Manual Penalty o Targeted to Websites Using o Penalizes Websites Based on Blackhat SEO Strategies Quality o Keyword Stuffing o Over-Optimized Content o Spammy Inbound/Outbound o Scrapers Links o Faulty Links
  4. 4. Why These Changes? Google created these updates to ensure high-quality results for their users on the search engine results pages. The updates target over-optimized, blackhat SEO strategies, as well as low quality, or irrelevant content.
  5. 5. How to Fix Ranking Changes Penguin o Remove Over-Optimized Content (Keywords) o Remove Faulty or Spammy Inbound/Outbound Links o Remove Spammy Content o Remove Multiple Pages or Domains with Same Content o Use Relevant Words in Body of Content o Ensure All Links are Working o Keep On-Site Links to a “Reasonable Number” o Ensure All Pages Are Linked to At Least One Other Page o Make Changes & Wait
  6. 6. How to Fix Ranking Changes Panda o Change Website Content Quality o Remove Scraped Content o Avoid Multiple Pages with Same Keywords o Avoid Duplicate Anchor Text and Links o Fix Whole Website o Generate New Content o Don’t Over Advertise o Avoid Duplicating Template Content o Create Quality Linking Structure
  7. 7. What This Means for SEO o Optimize with Both Panda and Penguin Guidelines in Mind o Use Ethical, Whitehat SEO Tactics o Index High Quality URLs o Remove Low Quality Links o Ensure Indexing Focus is on Pages with Both High Quality SEO Tactics, and Quality Content
  8. 8. Ethical SEO is a Must
  9. 9. Organic Vs. Paid
  10. 10. How to Rank OrganicallyKeywordso Title tagso Meta Tagso Body Tags
  11. 11. How to Rank Organicallyo Building Quality Linkso Creating Value-Added Contento Using Relevant Keywordso Creating Keyword Strategy Based on Search Volumeo Focusing on Indexing Quality/Relevant Pageso Creating Easily Navigable Website
  12. 12. Takeaway Build Websites For Not Engines For Users, Search
  13. 13. iMi Associates What We Do o Organic Search Engine Optimization o Pay-Per-Click Management o SEO Consulting o Social Media Marketing o Blog Consulting o Web Programming and Design o Press Releases o Email Marketing o Competitive Intelligence Reporting o Inbound Link Building o Quality Content Writing
  14. 14. iMi AssociatesFree Competitive Intelligence Report o Name o Company o Title o Website URL o Keywords Used o Competitors o Phone Number o Email: Mdoherty@imiassociates.com
  15. 15. www.imiassociates.com Thank You