Five Mobile Solutions You Didn't Know You Neededgjhassin
Did you know email open rates are at a dismal 23%, making it impossible for you to engage with your trainees?
Don’t worry, we have good news -- with our text messaging platform, you can bump that open rate up to 98%.
We dived into five-topic webinar that will give you the ins and outs of how text messaging can improve engagement with any audience.
Text is the New Email
Text Chat
Recruiting & Onboarding
Training
Mobile Digital Cards
Five Mobile Solutions You Didn't Know You Neededgjhassin
Did you know email open rates are at a dismal 23%, making it impossible for you to engage with your trainees?
Don’t worry, we have good news -- with our text messaging platform, you can bump that open rate up to 98%.
We dived into five-topic webinar that will give you the ins and outs of how text messaging can improve engagement with any audience.
Text is the New Email
Text Chat
Recruiting & Onboarding
Training
Mobile Digital Cards
In contrast to a traditional marketing approach in which advertising messages are addressed to a strictly defined target audience, Engagement Marketing does something new and fundamentally different.
Texting for Talent: How to Build Your Talent Pipeline Through MobileAggregage
Emails and phone calls can go unanswered, but 95% of text messages are read within 3 minutes of being sent, and 45% get a response. The way your candidates communicate has changed, and you need to meet them where they are in order to elevate your candidate experience and win top-tier talent for your team.
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
How To Commence Digital Marketing For Small & Medium BusinessesMichael Gorman
The digital marketing message has taken longer to be accepted by the smaller business community. The real numbers and significant results possible by adopting an effective online marketing program must be approached methodically. The internet has very much leveled the playing field, it is no-longer simply a case of the largest budget winning, being able to directly engage with target markets means that your online presence is directly proportional to your sales figures. If you are a business owner you cannot afford to ignore the benefits that effective digital marketing can bring. Billions of people are now online, making product & services choices also online. For the local business the geo-targeting, precise filtering possible with online advertising & promotions means that you are now able to get your message directly in front of exactly the people you serve. This presentation offers a genuine insight into how to commence building your business online presence. Yes, it is also a promotion for my company's services, but you can gain authentic information also. By building your business online presence you are in fact investing in the success of your business.
If KBC Ireland chose to become more aggressive as an online retail bank and in person commercial bank Facebook would become an important place to target consumers online. 25% of all online ad impressions for the top fifty American firms spending online was via Facebook. the first mover will get some good digital earned media for doing so if done creatively. This is a bigger challenge for a primarily Commercial Bank much more so than a retail consumer bank.
As with most things having a clearly defined outline reflecting the rules of conduct within the company manifesto is helpful in creating the necessary guidelines of everyone concerned to act and assume roles as uniformly as possible. The principals, values, standards or behavior patterns are all encouraged to follow the rules of conduct in order to provide the common platform for decision making, procedures, and any other systems within the organization.
Find out which tools clever marketers are using to improve their productivity and boost their marketing ROI. These 20 tools help you to organize your ideas, create content, share it and measure it.
communications, CCOs, CMOs, social media, customer-centricity, big data, digital marketing, online marketing, real time marketing, internal convergence
Trust Equation Campaign Playbook and Checklist - Email Outreach and Sales Fo...Connect 365
We believe that small businesses, marketers, and sales professionals deserve better. We needed an automation system to build relationships with potential customers, clients, and strategic partners without requiring either a degree from MIT to implement or a massive budget. So we created it. And this document is our playbook.
Includes sales follow up email templates and outreach email templates.
Content:
Introduction to Stepper Motors
Types of Stepper Motors
Main components of a stepper motor
How do these components work together
Control sequence to turn a stepper motor
Advantages and disadvantages of stepper motors
Practical Applications of stepper motor
Step Angle
Summary
For more information Email us:
Engineeringgaragevir@gmail.com
Regards;
xubair khan
In contrast to a traditional marketing approach in which advertising messages are addressed to a strictly defined target audience, Engagement Marketing does something new and fundamentally different.
Texting for Talent: How to Build Your Talent Pipeline Through MobileAggregage
Emails and phone calls can go unanswered, but 95% of text messages are read within 3 minutes of being sent, and 45% get a response. The way your candidates communicate has changed, and you need to meet them where they are in order to elevate your candidate experience and win top-tier talent for your team.
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
How To Commence Digital Marketing For Small & Medium BusinessesMichael Gorman
The digital marketing message has taken longer to be accepted by the smaller business community. The real numbers and significant results possible by adopting an effective online marketing program must be approached methodically. The internet has very much leveled the playing field, it is no-longer simply a case of the largest budget winning, being able to directly engage with target markets means that your online presence is directly proportional to your sales figures. If you are a business owner you cannot afford to ignore the benefits that effective digital marketing can bring. Billions of people are now online, making product & services choices also online. For the local business the geo-targeting, precise filtering possible with online advertising & promotions means that you are now able to get your message directly in front of exactly the people you serve. This presentation offers a genuine insight into how to commence building your business online presence. Yes, it is also a promotion for my company's services, but you can gain authentic information also. By building your business online presence you are in fact investing in the success of your business.
If KBC Ireland chose to become more aggressive as an online retail bank and in person commercial bank Facebook would become an important place to target consumers online. 25% of all online ad impressions for the top fifty American firms spending online was via Facebook. the first mover will get some good digital earned media for doing so if done creatively. This is a bigger challenge for a primarily Commercial Bank much more so than a retail consumer bank.
As with most things having a clearly defined outline reflecting the rules of conduct within the company manifesto is helpful in creating the necessary guidelines of everyone concerned to act and assume roles as uniformly as possible. The principals, values, standards or behavior patterns are all encouraged to follow the rules of conduct in order to provide the common platform for decision making, procedures, and any other systems within the organization.
Find out which tools clever marketers are using to improve their productivity and boost their marketing ROI. These 20 tools help you to organize your ideas, create content, share it and measure it.
communications, CCOs, CMOs, social media, customer-centricity, big data, digital marketing, online marketing, real time marketing, internal convergence
Trust Equation Campaign Playbook and Checklist - Email Outreach and Sales Fo...Connect 365
We believe that small businesses, marketers, and sales professionals deserve better. We needed an automation system to build relationships with potential customers, clients, and strategic partners without requiring either a degree from MIT to implement or a massive budget. So we created it. And this document is our playbook.
Includes sales follow up email templates and outreach email templates.
Content:
Introduction to Stepper Motors
Types of Stepper Motors
Main components of a stepper motor
How do these components work together
Control sequence to turn a stepper motor
Advantages and disadvantages of stepper motors
Practical Applications of stepper motor
Step Angle
Summary
For more information Email us:
Engineeringgaragevir@gmail.com
Regards;
xubair khan
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Location Targeting: The Benefits Of Thoughtful Segmentation. PRESENTATION: Location Targeting: The Benefits Of Thoughtful Segmentation - Given by Kevin Fleming - Red Ventures, Paid Search Associate. #SMX #31B3
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Your Conversion Optimization Idea Engine - Given by Chris Goward, @chrisgoward - WiderFunnel, CEO & Founder. #SMX #31C
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowDr. William J. Ward
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Great resource from Spredfast. https://www.spredfast.com/
You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist
Pitney Bowes intranet innovation case study "Internal Marketing" presented by Sheri Welte at The Intranet Global Forum 2015 in New York City, Oct. 23, 2015
Effective internal communications for companiesToni Vallen
Internal communications is a company’s lifeblood to sustain its day-to-day operations. With the advent of the latest technologies such as digital technology, it has further deemed more important today.
How to Create an Inbound Marketing Services ProposalHubSpot
Creating proposals that win business is a difficult task! As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity?
A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages.
In this webinar, you'll learn how to diagnose your prospect's needs in all of these areas. Armed with the right questions to help determine your prospect's challenges and goals, you'll master the art and science of pulling together the perfect custom proposal.
Recently, HubSpot launched our first edition of the State of Inbound UK report: Inbound Insights UK – 2014. We surveyed marketing professionals across the UK, both leaders and practitioners, to find out what the current trends in marketing are.
This extensive research aims to specifically help marketers in the UK set realistic benchmarks as well as focus on issues where they may be lagging behind on. For example, the relationship between sales and marketing is ever-increasing and the data indicates strongly that businesses that align these two departments outperform those that don’t by a significant margin.
We came up with many fascinating facts on the state of inbound marketing in the UK. The nine most remarkable discoveries were rolled into this SlideShare
Growing Your Business with Inbound Marketing - Tracy McAllister Social Media Camp
Inbound marketing is one of the most effective marketing strategies to increase leads to your business. Instead of using traditional marketing tactics such as purchasing ad space, buying email lists, and attending trade shows, inbound marketing focuses on creating quality content targeted to your buyer personas. By aligning the content you publish with your audiences interests you can attract, convert and retain new customers!
Learn how to create your buyer personas, develop quality content in the right place at the right time, and use your website, social media and other tools to grow your business.
How Marketing Agencies Should & Could Start Delivering Lead Generation Servic...HubSpot
This webinar for HubSpot current and prospective partners demonstrates how marketing firms/freelancers/agencies can deliver lead generation services. Through this method, they can predict, measure and improve the ROI their clients receive, as a result of these services.
In 2013, the global food chain, McDonald’s, addressed concerns for increasing complaints about their customer service. Forbes was quick to cover the fast-food powerhouse’s admission to issues on their frontline. To investigate the driving force behind the increasing poor service and to provide possible solutions, contributing authors highlighted organizations well-known for their impeccable service records.1 Time and again, media attention is directed toward Ritz-Carlton, with accounts of its outstanding service efforts made by individual employees, such as a maid replacing personal toiletries without the guest even having to ask. How is it that the Ritz is able to motivate their frontline to carry out this mission of service excellence, while other multinational organizations, like McDonald’s, still face hurdles in reaching the goal of high-quality customer service?
The Very Best of the Digital Workplace & Intranet Global Forum 2018Toby Ward
Webinar deck from The Very Best Intranets and Digital Workplace showcasing the best intranets, tools, case studies and presentations from the 2018 conference. www.IntranetGlobalForum.com
Childrens Hospital of Philadelphia intranet case study at the Intranet Global...Toby Ward
Childrens Hospital of Philadelphia intranet case study "Transforming 3 Intranets into a Mobile Digital Workplace" presented by Kirsten Culbertson at the Intranet Global Forum in New York City, Oct 23, 2015
Best of the Intranet Global Forum LA 2015Toby Ward
Best of the Intranet Global Forum LA 2015 intranet case study highlights by Toby Ward, Prescient Digital Media, at the Intranet Global Forum, NYC, on October 23, 2015.
Gamification and storytelling: Intranets getting serious about playToby Ward
The "Gamification and storytelling: Intranets getting serious about play" workshop presentation by Dr. Anders Grondstedt at the Intranet Global Forum in New York City, October 22, 2015.
Planning and redesigning a social intranetToby Ward
A workshop on "Planning and redesigning a social intranet" as presented by Toby Ward, President, Prescient Digital Media, at the Intranet Global Forum in New York City on October 22, 2015.
SharePoint 2013 to SharePoint 2015 (webinar) Jan 2015Toby Ward
SharePoint 2013 to SharePoint 2015 (webinar) presented by intranet consultant, and intranet expert Toby Ward (founder of Prescient Digital Media and the Intranet Global Forum) on Jan. 14, 2015. For more information please see www.PrescientDigital.com
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
2. “The single biggest problem in
communication is the illusion
that it has taken place.”
George Bernard Shaw
Irish Playwright
Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 2
3. Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 3
Objective:
State-of-the-art internal
communications function
to drive productivity and
positive change
Solution:
A responsive, efficient
communication
ecosystem built around
employee needs
4. Building the Plan to Market to Employees
Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 4
Understand Our
Audience
Deep dive into the
needs and
behaviors of our
audience(s)
Create personas to
help tell better
stories using the
right channels
Evaluate Current
Vehicles
Perform channel
audit of existing
internal
communications
Distill key insights
and define channel
roles and KPIs
Tell Important
Stories
Establish high-level
content strategy for
major initiatives
Develop editorial
calendar
Turn Plan Into
Action
Define editorial
roles and
responsibilities
Recommend
editorial workflow
5. Personas are storytelling tools
that help us understand our
audience’s goals and desires
through composites of real
people.
They serve as the basis for
communications planning.
Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 5
6. Personas Identified
Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 6
Corporate
Sales
Digital Commerce
Engineering
Service Management
Presort
7. Persona: Joanne in Corporate
Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 7
Joanne is always thinking about how she can do more with her time –
and add value to the company in more useful ways.
The most consistent thing about Joanne’s day is that she gets in early so
she can be prepared for the day ahead. She needs some time to get
ready because she could be starting the day off with a meeting or
presentation, and she feels more comfortable with preparation.
Sometimes Joanne might spend her morning focusing on responding to
emails and coordinating efforts with her colleagues that way. Most of the
time she’s on her computer and mobile device because so much of her
work is done through using Microsoft Office applications and through
email, which means that she is never far from her laptop.
Being able to work wherever and whenever is helpful because Joanne
tends to multitask in the many meetings that she also attends throughout
the day. She values face time as it breaks up a lot of the time that she
spends in front of a computer, which is constant. At the same time, she
also feels compelled to at least check email even after work hours.
Joanne wants to be successful in her career and needs to feel that the
company she works her is also doing the same. She looks forward to any
news and information about company performance, and expects to know
about what’s happening as soon as it happens. If she can’t find the
company news that expects on internal channels, she’ll look wherever
she can to be informed.
Joanne’s Goals
• Develop professionally and improve
her group’s performance and
reputation.
• Find the information she needs on her
own time and through her means.
• Avoid spending more time on laptop or
phone that feels unnecessary.
• Understand the company’s
performance, personnel and
organizational shifts.
8. How We Talk to Joanne
Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 8
Increase the transparency quotient.
Knowledge workers tend to be closer to what is happening in the
company at-large, but they want confirmation of what they’ve been
hearing and to be acknowledged quickly.
Provide new ways to connect with and understand
other employees.
Corporate employees are more likely to browse and search for
company news on their own, but will only do so if there’s optimal
content and experience.
Utilize external news sources to add value and
build legitimacy.
These employees are more likely to be information junkies and
discover what external people are saying about the company.
Leverage external news sources to make corporate
communications feel more trusted.
KEY INTERNAL CHANNELS
KEY EXTERNAL CHANNELS
email intranet manager
LinkedIn web/magazines mobile
9. Persona: Sam in Sales
Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 9
Sam is what you would call a go-getter. He’s up and working before many
people even wake up to get prepared for the long day ahead
of him.
Sam spends a few hours a day with clients on his laptop and mobile phone,
so he’s always engaged. Reacting quickly to messages and acting swiftly with
clients is critical to achieving success as a sales rep, so he’s always on
Outlook and Salesforce while using other sites like LinkedIn or Hoover’s.
Success is not only about meeting sales quotas but exceeding them. Sam
feels secure in his job, but still feels the need for a healthy dose of competition
to keep him going. He wants to remain one of the company’s top salespeople,
and likes to know how much sales is contributing to company wins.
Sam is comfortable with technology but feels that it could be easier for him to
get product and service information when he needs it. Outside of sales team
meetings, Sam doesn’t interact that much with the rest of the company.
Most of the company news he gets is through his manager or email from
people he already knows. He understands that it’s important to know what’s
going on with the company, but doesn’t have the time to go through a lot of
messages that may not be relevant to what he needs to do his job.
Sam’s Goals
• Achieve high success in sales by not
only meeting quotas but exceeding
them.
• Easily access and wayfind all the
information he needs to work with
clients, feel confident it’s up to date.
• Receive corporate communications
tailored to the sales team in the places
where they spend the most time.
• Access the same level of information
across all devices seamlessly and
instantly.
10. Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 10
KEY INTERNAL CHANNELS
KEY EXTERNAL CHANNELS
email manager
LinkedIn mobile
How We Talk to Sam
Focus on targeted content that highlights the role
of sales to the larger company.
Since the sales team is results focused, they do not have much
bandwidth for messaging that doesn’t feel like a value add to their
daily activities.
Celebrate and recognize individual impact.
Sales teams are motivated not only by results measured in
revenue, but in the opportunity to be recognized and tell their story
to the rest of the company.
Enable better peer connections for more effective
sales.
Communicate why greater participation in a more collaborative,
interconnected work culture can generate better sales results.
Salesforce
11. A Note on Personas
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Personas are tools that can be used to more
effectively create any targeted communication or
campaign.
Through storytelling, personas help generate
empathy in the person creating the
communication.
Persona communication guidelines serve as a
useful baseline for identifying the right approach
and channel opportunities.
12. Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 12
Evaluating Current Vehicles
13. Taking a Closer Look
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Taking the key channels
identified by our personas,
let’s take a closer look at
their current state.
14. Analysis Using Three Key Attributes
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Usefulness
• Does the audience find the communication valuable?
• Does the communication serve the purpose we wanted
it to achieve?
Engagement
• Does our audience remain engaged with the
communication?
• Is the communication presented in a way that is
consistently memorable?
Accessibility
• Can our audience successfully access the
communication in the channel they find most suitable?
• Is the communication accessible in all of the most
useful channels?
15. Email Channel Analysis
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Usefulness
Email is the primary way users are currently engaging
with internal communications and how they want to
engage moving forward. It remains the most useful form
of direct messaging provided engagement and
accessibility can be improved.
Engagement
Most employees feel inundated by email throughout their
work day. Employees would get more value from emails
that more clearly identify content through clear and
engaging subject lines, and organization of text.
Accessibility
Many users are accessing email messages across
multiple devices. Ensure that email designs are optimized
for all devices and make the length of emails more
digestible on mobile devices.
Key Takeaways
Email is still the path to internal communications for most
users, but optimizing and improving the experience is
needed.
Accessibility
Engagement
Usefulness
16. Intranet Channel Analysis
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Usefulness
Inside PB is valued very differently among different
groups of users. There is at least an overall perception
that Inside PB should and could serve as an important
source for information, though it has so far not lived up to
its potential.
Engagement
Current engagement is relatively low. Employees have
remarked about the lack of comprehensive content and
unreliable search capabilities that prevent deeper
engagement.
Accessibility
Employees have incompatibility issues or poor
experiences with various browsers and devices. There is
also difficulty with overall wayfinding.
Key Takeaways
The new InsidePB has great potential to quickly become
the primary source for information if the user experience
and content approach delivers on the ambitions of the
site.
Accessibility
Engagement
Usefulness
17. Manager Channel Analysis
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Usefulness
When they deliver information about the company,
manager communication feels trusted, valuable and
useful for most employees – especially presort.
Engagement
Quality of engagement varies depending on the business
unit as well as the availability and working styles of
individual managers. When managers do communicate,
employees are highly engaged.
Accessibility
Level of accessibility also varies on a case-by-case basis.
Providing tools and resources to make manager
communication easier could be valuable.
Key Takeaways
Managers are one of the most important channels for
internal communication with ample opportunity to be
utilized in more creative and effective ways.
Accessibility
Engagement
Usefulness
18. It’s also worth keeping in
mind how employees utilize
external channels for future
communication opportunities.
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19. External Channel Considerations
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Mobile plays a key role in how employees communicate in all BUs – from
sales to presort. Besides optimizing all experiences for mobile, a dedicated
company app could create an additional layer of value for communications.
LinkedIn is a highly utilized channel for many employees for both
professional and personal uses. While opportunities for internal
communications are limited, taking advantage of advanced features on the
platform such as blogging and social following can help create positive
perception of the company.
Salesforce is as ubiquitous as email for sales and digital commerce teams.
Given the overwhelming volume of email received, using the Salesforce
Chatter platform for company messaging could prove useful and direct.
YouTube is one of the most popular platforms in the world, which means
that it’s highly shareable. Company videos hosted on YouTube can bridge
conversation between internal employees and external partners, potentially
boosting brand equity and EVP.
20. Mapping Priority Channels to Personas
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PERSONA INTERNAL CHANNELS EXTERNAL CHANNELS
Corporate
Sales
Digital Commerce
Engineering
Service
Management
Presort
22. Digital Signage: Drive to Web
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23. Managers as Communicators
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15 sessions (3 general;
2 for each function)
~ 50 general and role-specific
information documents
Role-specific ambassadors, armed
with consistent responses to FAQs
IMPACT IQ to validate manager
communication and engage employees
Manager’s workspace with resources
and customizable content
Robust IMPACT workspace on
InsidePB for all employees
24. We will measure the
success of the vehicle as
well as overall campaigns.
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25. Key Internal Channel Roles and KPIs
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CHANNEL ROLE KPI
Email creates buzz and participation around company news and
initiatives and drives traffic to InsidePB.
Email opens, click throughs, click-
to-open rate, task completion rate.
Intranet engages users as a destination for all internal comms and
becomes a destination for work productivity, self-serve information and
employee benefits.
Unique visits, organic visits, time
spent on site, reduction in IT and
HR support.
Managers deliver sensitive or confidential information to employees
and encourage participation for CTAs.
Overall attendance.
Town Halls serve as an opportunity for revealing company vision and
garnering employee feedback and encourage team building and
camaraderie.
Yammer activity.
Print provides core company messaging for presort and serves as
campaign extension for all other employees.
Task completion rate.
Digital Signage provides core company messaging where available,
extends campaign messaging and delivers contextual and localized
messaging and CTAs.
Overall impressions, click throughs,
task completion rate, perception,
understanding, accuracy.
26. At the program level, internal
comms success will be reflected
in changes from baseline in
engagement survey questions like:
“Pitney Bowes does an excellent
job keeping employees informed
about our products and services.”
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27. Pitney Bowes | Internal Marketing: Engaging Employees Through Transformation 27
Turning Plan into Action
28. Roles and Responsibilities Map
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Internal Team Collaborators
editor-in-chief
• manages and approves all
internal comms content
• establishes editorial
processes and guidelines
• develops editorial calendar
and content agenda
community manager
• manages and publishes all
InsidePB stories
• engages with InsidePB
users, drives participation
• shares, responds to user
feedback
managing editor
• manages writers, content
development and
production
• ensures editorial processes
and guidelines are
consistent
writer / editor
• develops, pitches and
writes stories
• establishes collaborative
relationships with BU and
regional communicators
• maintains brand
consistency
data analyst
• gathers and analyzes user
engagement metrics
• provides audience insights
writer
• develops, pitches and
writes stories
• collaborates with other
writers and editors
designer / creative
• creates graphics and other
visual elements
BU communicator
• manages and approves
content intended only for
BU audience
• works with managing editor
to surface BU stories
company-wide
regional
communicator
• manages and approves
content intended only for
regional audience
• works with managing editor
to surface regional stories
company-wide
29. Responsible for disseminating top
level, enterprise wide messaging to
all areas of the business, corporate
must relay all information regarding
the company at large including
major news, branding, vision, and
global issues.
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