This is a 10 minute presentation I did for colleagues at an in-house workshop on social media. It was intended to discuss the concept of influence, and the need for managing social media in a strategic way.
affiliate marketing
http://www.digitalrahish.com/category/affiliate-marketing/
It is better to call affiliate marketing performance-oriented marketing. It is because it allows firms to have their own marketing efforts.
affiliate marketing
http://www.digitalrahish.com/category/affiliate-marketing/
It is better to call affiliate marketing performance-oriented marketing. It is because it allows firms to have their own marketing efforts.
Social media in higher education and business – what can we learn?Miia Äkkinen
Social media in higher education and business - what can we learn? Presentation on November 24, 2011 at seminar "Future challenges in learning and knowledge transfer" organized by project Nordic Knowledge on the Web, a co-operation project between universities in Vaasa, Finland, Umeå/Sweden and Bodö/Norway.
Covers steps to build a social media strategy and offers a best practice for creating branded shareable content. illustrates these concepts with a University of Minnesota case study.
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDKevin Anselmo
The presentation helps university communicators:
1. Gain an understanding about the importance of having your key stakeholders communicate to external audiences on their own.
2. Discover the motivational levers that will get your colleagues excited about communicating your brand.
3. Learn new tools, frameworks and techniques that will make you more effective in training your colleagues to communicate to external audiences, pulling the levers of earned media (traditional media relations), owned media (content on owned channels, like a blog or podcast) and shared media (social media).
The Social Nature of Engineering + InnovationKristin Halpin
More and more, organizations in the science, technology, and engineering industry are using social media as a tool to reach their audiences. They are successfully positioning their organizations and employees as thought leaders to advance industry knowledge and drive innovation. These organizations that have taken the plunge into the world of social media are learning that the tool enhances the efficiency of internal and external communications needs in the industry. Messages shared through social media channels are quicker than traditional communication forms and allow for real-time interaction and outside feedback that drive ideas and innovation further and faster than ever. Like any tactic, social media is most effective when integrated into an overall communications strategy, connected to business objectives, and informed by research, planning, and measurement.
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
NSPRA/Ohio Social Media Presentation for Schools 2010Shane Haggerty
A presentation on how to build a social media campaign delivered in 2010 to the Ohio Chapter of the National School Public Relations Association. Presenters included Billy Fischer and John Fimiani from Oxiem Marketing Technology, Shane Haggerty from Ohio Hi-Point Career Center and Lee Cole from Pickerington Local School District.
Mash ups, lists and blogs - universities and social mediaJohn Wedderburn
This is a brief overview I created showing some examples, from higher education, of how social media assets can be presented on a website. I also include some links to university blogs focused on international student recruitment. The speaker notes contain some explanatory information.
Social media in higher education and business – what can we learn?Miia Äkkinen
Social media in higher education and business - what can we learn? Presentation on November 24, 2011 at seminar "Future challenges in learning and knowledge transfer" organized by project Nordic Knowledge on the Web, a co-operation project between universities in Vaasa, Finland, Umeå/Sweden and Bodö/Norway.
Covers steps to build a social media strategy and offers a best practice for creating branded shareable content. illustrates these concepts with a University of Minnesota case study.
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDKevin Anselmo
The presentation helps university communicators:
1. Gain an understanding about the importance of having your key stakeholders communicate to external audiences on their own.
2. Discover the motivational levers that will get your colleagues excited about communicating your brand.
3. Learn new tools, frameworks and techniques that will make you more effective in training your colleagues to communicate to external audiences, pulling the levers of earned media (traditional media relations), owned media (content on owned channels, like a blog or podcast) and shared media (social media).
The Social Nature of Engineering + InnovationKristin Halpin
More and more, organizations in the science, technology, and engineering industry are using social media as a tool to reach their audiences. They are successfully positioning their organizations and employees as thought leaders to advance industry knowledge and drive innovation. These organizations that have taken the plunge into the world of social media are learning that the tool enhances the efficiency of internal and external communications needs in the industry. Messages shared through social media channels are quicker than traditional communication forms and allow for real-time interaction and outside feedback that drive ideas and innovation further and faster than ever. Like any tactic, social media is most effective when integrated into an overall communications strategy, connected to business objectives, and informed by research, planning, and measurement.
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
NSPRA/Ohio Social Media Presentation for Schools 2010Shane Haggerty
A presentation on how to build a social media campaign delivered in 2010 to the Ohio Chapter of the National School Public Relations Association. Presenters included Billy Fischer and John Fimiani from Oxiem Marketing Technology, Shane Haggerty from Ohio Hi-Point Career Center and Lee Cole from Pickerington Local School District.
Mash ups, lists and blogs - universities and social mediaJohn Wedderburn
This is a brief overview I created showing some examples, from higher education, of how social media assets can be presented on a website. I also include some links to university blogs focused on international student recruitment. The speaker notes contain some explanatory information.
This is a review I did of the news from my employer, Malmö University. It was part of a meeting where the aim was to have some fast movement on improving our news production. Note that we avoided discussing brand too much. A lot of the data is segmented, so may not be absolute visits - contact me if you want to know more. And another thing the infographics were created using Many Eyes, a sweet free tool from IBM.
This is a 25 minute presentation I gave to Malmö University's international office on blogging. It was an in house presentation addressing a specific issue of whether they should blog, and what form it could take. Issues covered include blog strategy, international office blogs, content creation and a little bit on evaluation.
Impact of social media on visits to job description pages on a university website. This shows the value of using both the formal social media channels but also encouraging staff to, for example, tweet about the job.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
7. REACH +
LEADERSHIP =
INFLUENCE
1 948 likes
In the last week, 2 921 people
have seen content
But the potential is a
total reach of 613 401 people
This page is the most active university Facebook page in Sweden1
1Ref: http://bit.ly/uumqFu
13. Create a plan and targets for our social media marketing activities
Coordinate with other channels and marketing
Can manage expectations with strategic, internal, advocacy
-SA 2.0 Brentdanley, Flickr
14. WHERE CAN WE BE
TOMMOROW?
What are our organisation’s goals?
• Social media can help deliver them, if we get focused
We can be more proactive
• Engage with ’old’ media using social media, start influencing the influencers
Sharing our research and education with the world
• Researcher blogs, teaching videos
Offering service, and transparancy, to our future students and staff
• Defending and strengthening our brand
Coordinate social media activities with other marketing, education and communication
Activities – identify staff and responsibility-
15. WE CAN MEASURE
SUCCESS (OR FAILURE)
(Realistic) community growth
Visits to our website from social media sources
Number, nature and tone of comments
Mentions of our brand on the web
Sharing of our content
Conversion
Editor's Notes
Marketing as influence.Influence in a positive sense, thatwedeliversomethingthat the customerwants; and that is beneficial for the organisation. Importanttounderstandthatinfluence is not aboutsmoke and mirrors, butrathergiving an accurate representation of the product and itstruevalue.
Malmö university has a presence on mostchannels,eithergeneratedproactively by staff or created by peopleinvolvedwithour brand. Facebook, not unsurprisingly, dominates. Internally, staffareusingYammer.
Reach is ourabilitytoreachout and touch people. Gathering followers and likes should not be ourprimaryaim, butthereneedsto be a certaincriticalmass for investment to be worthwhile. Malmö University has around 19 Facebook pages and groupscreated by membersofstaff – in total this is around 10 000 likes. Not all ofthesewill be unique, but still a significantnumber. Demonstrates the need for a coordinated approach tohowweuse social media on campus. Thiscommunity has beencreatedwithout a significant investment i.e. no full timestaff, no focused plan or strategy.
6universityaccountswhichareactivelytweetingSo whatifit’sonly 6% on twitter? Maybetheyare the 6% wewanttorecruit? And what % of the population readsourbrochure?
Range ofblogs from varyingauthorsGives the opportunitytoappear in a student’spath,wellbeforetheyconsideractuallyapplying
Wereach 1 000s ofpeopleeveryweekbut….Numbers do not haveto be huge – not talkingabout 10 000s offollowers for a single page. Activity and influenceare the metricsweshould be focused on.
Operationalexampleofinfluence – realtimeanswerstoquestionsfurtherengages a student
Operationalexampleofinfluence – rapidanswers, and offers ofhelp, confirms student expectations.
1. Student poses an initial question on Facebook, concernedaboutchoosing Sweden as a study destination.
2. Admin offers opportunitytomeetupwith the university, adminthentakesopportunitytosuggest meeting up
3. Conclusion – an initial concern has nowbeenchangedto a potential prospect. This kind ofadminbehaviourcan be taught, and learnt.
Nocontingency, no SOPs, no crisis management – toomuch is based on individuals: weshouldownour space, get our house in order.Investment is people, not things
Expectation management – won’treplaceourwebsite, won’t get 10 000 new friends;butcaninfluence and make change.
Alotofthisactivitycan be measured. Sentiment, and typeofcontents, can be mentioned – just takestime.