The document discusses practical considerations for using social media. It recommends researching your audience and goals to develop a strategy. Carefully select tools and plan implementation and integration to get full value. Deploy social media safely while protecting your brand, privacy, and intellectual property.

1. Social Media Practicalities Paul Tanner, Virtual Technologies in/paul_tanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com

2. Social Media Practicalities Large and growing, mostly free, toolbox Whole can be more than sum of parts Brand & Privacy protection Strategy/ research Choice of tools and planning Safe deployment

3. Strategy Your target audience? Your desired outcomes?

4. Application Scenario

5. Planning Which tools to use? How will the conversation flow?

6. Application Scenario

7. Deployment Ease of use/ propensity to use? Protection of privacy? Protection of brand and IP?

8. Integration for Ease of Use Access :: beware “walled gardens” Integrity :: use APIs to automate

9. Protection Public vs. Private content? Manage any risk to the brand? IP containment?

10. Options SaaS vs. in-house deployment? Single sign-on? Fine-grained access control?

11. Measure and improve Final outcomes vs. plan? Tuning opportunities? Too much detail?

12. Broaden your horizon

13. A case study Live stream a session Make available afterwards Get remote input

14. Live streaming an unconference

15. Social Media Practicalities Summarising: Research then develop strategy Choose tools carefully and plan implementation Integrate to get the full payback Deploy safely, protecting brand and privacy

16. Social Media Practicalities http://www.slideshare.net/paul_tanner/social-media-practicalities Paul Tanner, Virtual Technologies in/paul_tanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com