How social media can be used to power social causes

1. Social Media
Powering
Social Causes

2. Video

3. “I like it on the floor next to the bed”

4. “I like it on the kitchen table“
“I like it on my desk“
“I like it on the floor“
“I like it on the cupboard“

5. I like it on the couch...
on the bed...
and on the car...

6. Done to raise awareness for
breast cancer research October
is Breast Cancer Awareness
month

7. "Text Haiti"

9. $5 Million

10. Mumbai Blasts

11. Kick Starter

12. Opportunities

13. TOP 12 SOCIAL MEDIA INSIGHTS FOR NONPROFITS IN 2012
Charities use Blogs, Podcasts, messagesboards, wikis, social networking, video blogging
93% of top non profits have FB and 87% in Twitter
Top 25 charities have more followers than the top shops or largest companies in FTSE
Nonprofits’ Facebook and Twitter communities have grown by 30% and 81% respectively.
Nonprofits own an average of 2.1 Facebook Pages and 1.2 Twitter accounts.
The average cost of a Facebook Like is $3.50, while a Twitter follower costs $2.05.
The average value of a Facebook Like is $214.81 over the 12 months following acquisition.
The most common fundraising tactic on Facebook is an ask for an individual gift.
Budgets and staffing for commercial social networks continue to climb.
The top 3 factors for success on social networks are strategy, prioritization, and dedicated
staff.
Facebook advertising is used primarily to meet non-fundraising goals.
Google+ is struggling to gain momentum in the nonprofit space, while Pinterest is the top
newcomer.

14. Tips and tricks for powering Social causes

15. 1. Create a Strong Theme with Clear Goals
2. Seek partners who are active and have good followers
3. Keep the focus on themes and everything else in
background
4. Identify and Utilize Your Best Social Assets
5. Target your audience and pay attention to how each
reacts to your messages and be ready to shift focus to the
most responsive.
6. Energize and Motivate Your Supporters and make your
supporters energize and motivate you.
7. Do not cause social media fatigue
8. Have tangible action

16. Have a clear goal that is measurable..
else it is only experimentation

17. How Many Friends
Do You Have?

18. Where Are They
Located ?

19. Someone close to you needs blood....
How are you going to help them?

20. Thanks Ya
Build Your Personal Blood Donor Network.
elp Family, Friends find blood donor in any part of world

21. Thanks Ya
donors from your network of friends and also fro

22. Video

23. Thanks Ya
For Your Support
Ramasubramanian www.facebook.com/2rams www.twitter.co
Founder –
Thanksya
9841010109