Social Media and CACFP 2.0<br />Samantha Kay-Daleiden Marshall<br />Fall 2011<br />
Welcome to Social Media and The CACFP, Let’s Do Some Introductions<br />2<br />
What Can You Expect?<br />3<br />
What is Social Media?<br />4<br />
Forums, Blogs, Networks, What?<br />5<br />
Different Kinds of Social Media<br />6<br />
Social Media Definition Recap!<br />7<br />Grab a pen and Let’s Fill Out <br />Your Handout Together.<br />Social Media De...
The Social Networks We Will Cover<br />8<br />
Chatting with your Facebook Fans<br />9<br />
The Wonderful World of Tweets!<br />10<br /> <br />Screen clipping taken: 10/5/2011 10:14 AM<br /> <br /> <br />What To Sa...
Twitter Conventions – What do those crazy messages mean?<br />11<br />
Major Differences to be aware of for each main network<br />12<br />@, RT, MT, #, shortened links, frequency, #FF, easily ...
When, What and How to Say it Recap!<br />13<br />Time to Get Your Pen Out Again!<br />What three things should I consider ...
Perceptions of the Child and Adult Care Food Program<br />14<br />Common Perceptions of CACFP?  Thumbs up or Thumbs down?<...
We Else Can Use Social Media for…<br />15<br />Negative <br />Perceptions<br />Use Social Media to<br />Combat<br />Cultiv...
Outreach, Can Social Media Help?<br />16<br />
Social Media and CACFP Recap…Why does it help?<br />17<br />Time to Get Your Pen Out Again!<br />Perceptions of CACFP + an...
How Do We “do” Social Media?  Strategize<br />18<br />Ma<br />k<br />e <br />A<br />P<br />l<br />a<br />n<br />
Get your pens and your Social Media Plan Handout – out!<br />19<br />
Part One of the Social Media Plan	<br />20<br />
Part Two of the Social Media Plan<br />21<br />
Measuring Your Success<br />22<br />Analytics Tools Like:<br />Facebook Insights<br />Addthis<br />Bit.ly<br />Social Ment...
Bit.Ly Example<br />23<br />Original URL<br />http://www.childcareinfo.com/Community/ChildCareBlog/tabid/182/EntryId/76/Va...
Part 3 of the Social Media Plan<br />24<br />
So now we have a plan but you still aren’t sure what to post…<br />25<br />Consider The Goals in Your Plan<br />Consider y...
I know what you are thinking, how am I ever going to find the time to manage this?<br />26<br />
Learn More About Social Media from These Great Resources<br />27<br />
When, What and How to Say it Recap!<br />28<br />Time to Get Your Pen Out Again!<br />Hootsuite and Tweetdeck can help me ...
Examples of Organizations Using Social Media<br />29<br />Youtube<br /><ul><li>Minnesota Child Care Resource and Referral ...
Child Care Land
USCPSC</li></ul>Facebook Pages<br /><ul><li>Wisconsin Early Childhood Association
Upcoming SlideShare
Loading in …5
×

CACFP and Social Media 2.0

571 views

Published on

Presentation is the improved version of CACFP and Social Media meant for the CCFP Roundtable conference. After giving the workshop we learned about some more clarity needed and organization of the workshop. Details on what social media is Facebook and Twitter, how when and what to say and a PLAN!

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

CACFP and Social Media 2.0

  1. 1. Social Media and CACFP 2.0<br />Samantha Kay-Daleiden Marshall<br />Fall 2011<br />
  2. 2. Welcome to Social Media and The CACFP, Let’s Do Some Introductions<br />2<br />
  3. 3. What Can You Expect?<br />3<br />
  4. 4. What is Social Media?<br />4<br />
  5. 5. Forums, Blogs, Networks, What?<br />5<br />
  6. 6. Different Kinds of Social Media<br />6<br />
  7. 7. Social Media Definition Recap!<br />7<br />Grab a pen and Let’s Fill Out <br />Your Handout Together.<br />Social Media Definition Keywords:<br />Social Media Provides Individuals and organizations to have a ____________ that they didn’t have before the social media movement.<br />Other than Networks like Facebook, LinkedIn or Twitter, what other types of Social Media Platforms are there?<br />Don’t just sit back and watch the activity you need to ____________!<br />
  8. 8. The Social Networks We Will Cover<br />8<br />
  9. 9. Chatting with your Facebook Fans<br />9<br />
  10. 10. The Wonderful World of Tweets!<br />10<br /> <br />Screen clipping taken: 10/5/2011 10:14 AM<br /> <br /> <br />What To Say?<br />How Often Do I say it?<br />
  11. 11. Twitter Conventions – What do those crazy messages mean?<br />11<br />
  12. 12. Major Differences to be aware of for each main network<br />12<br />@, RT, MT, #, shortened links, frequency, #FF, easily streamed conversations, groups, likes, follows, fans, friends, connections, parents, providers, colleagues, business to business connections<br />The <br />number of times you message is different<br />Your audience is slightly different in each network<br />How you message is <br />inherently different<br />
  13. 13. When, What and How to Say it Recap!<br />13<br />Time to Get Your Pen Out Again!<br />What three things should I consider when deciding what to talk about? <br />Ideas for messages?<br />How are Facebook and Twitter messages going to differ? <br />What does @ mean? <br />What does # mean? For example: #ece or #preschool or #CACFP <br />What does RT and MT mean? <br />
  14. 14. Perceptions of the Child and Adult Care Food Program<br />14<br />Common Perceptions of CACFP? Thumbs up or Thumbs down?<br />What are you hearing about CACFP, good and bad…<br />Let’s Brainstorm.<br />
  15. 15. We Else Can Use Social Media for…<br />15<br />Negative <br />Perceptions<br />Use Social Media to<br />Combat<br />Cultivate<br />Positive <br />Perceptions<br />Use Social Media to<br />
  16. 16. Outreach, Can Social Media Help?<br />16<br />
  17. 17. Social Media and CACFP Recap…Why does it help?<br />17<br />Time to Get Your Pen Out Again!<br />Perceptions of CACFP + and -<br />Social Media can help _____________ negative perceptions and ____________ positive perceptions of CACFP and family child care<br />
  18. 18. How Do We “do” Social Media? Strategize<br />18<br />Ma<br />k<br />e <br />A<br />P<br />l<br />a<br />n<br />
  19. 19. Get your pens and your Social Media Plan Handout – out!<br />19<br />
  20. 20. Part One of the Social Media Plan <br />20<br />
  21. 21. Part Two of the Social Media Plan<br />21<br />
  22. 22. Measuring Your Success<br />22<br />Analytics Tools Like:<br />Facebook Insights<br />Addthis<br />Bit.ly<br />Social Mention<br />YouTube Insight<br />Can Help you Measure<br />Your Success<br />
  23. 23. Bit.Ly Example<br />23<br />Original URL<br />http://www.childcareinfo.com/Community/ChildCareBlog/tabid/182/EntryId/76/Vaccinations-Young-Children-and-Child-Care.aspx<br />Bit.ly URL<br />http://bit.ly/qGmF9y<br />Bit.ly Analytics<br />
  24. 24. Part 3 of the Social Media Plan<br />24<br />
  25. 25. So now we have a plan but you still aren’t sure what to post…<br />25<br />Consider The Goals in Your Plan<br />Consider your audience<br />Consider relevant topics<br />News: CACFP and Child Care in general <br />Trainings<br />Your Services<br />Your Work Day<br />Mention a provider you were impressed with<br />Ask questions about CACFP<br />Ask questions about their child care<br />Take polls <br />Share relevant news from the organizations or people you follow<br /> Trivia Questions<br /> Inspirational Quotes<br />
  26. 26. I know what you are thinking, how am I ever going to find the time to manage this?<br />26<br />
  27. 27. Learn More About Social Media from These Great Resources<br />27<br />
  28. 28. When, What and How to Say it Recap!<br />28<br />Time to Get Your Pen Out Again!<br />Hootsuite and Tweetdeck can help me how? <br />PaperLi.com - check out paperlifor_________________________TheTeach Preschool Daily and Child Care Info Daily and #childcare daily.<br />I need to check out Google for…<br />
  29. 29. Examples of Organizations Using Social Media<br />29<br />Youtube<br /><ul><li>Minnesota Child Care Resource and Referral Network
  30. 30. Child Care Land
  31. 31. USCPSC</li></ul>Facebook Pages<br /><ul><li>Wisconsin Early Childhood Association
  32. 32. 4C for Children
  33. 33. Child Care Resources
  34. 34. Children's Hunger Alliance 
  35. 35. Exceptional Persons, Inc.
  36. 36. Midwest Child Care Association
  37. 37. First 5 Santa Clara County
  38. 38. Contra Costa Child Care Council 
  39. 39. CCFP Roundtable
  40. 40. NACCRRA</li></ul>Flicker<br />Consumer Product Safety Commission<br />Twitter<br />@idealware@fractweets@nonprofitorgs@PACE1955@naccrra@usedgov@CHAOhio@ChildCareAnswer@nonprofitguide@foundationnews<br />@AskTomCopeland<br />Questions on Measuring Return of Social Media? Good Blog Post here: ExpertAdvice Social Media ROI<br />Visit ChildCareInfo.com>Knowledge Center>Business Sense<br />For more information on using Twitter: http://childcareinfo.com/KnowledgeCenter/BusinessSense/FreeWebResources/TwitterForYou.aspx<br />For more information on using Facebook:http://childcareinfo.com/KnowledgeCenter/BusinessSense/FreeWebResources/FacebookforYou.aspx<br />
  41. 41. What did we learn?<br />30<br />
  42. 42. Thank you…<br />31<br />You can find this presentation on ChildCareInfo.com>Community>Conferences>CCFPRoundtable<br />

×