Check out Protech's proven tips on how to improve member retention through everyday technology.

1. How to use
Technology to
Improve
Member Retention

2. Show Appreciation1
• Start a member of the month
blog
• Acknowledge members on
social media
• Host annual award
ceremonies

3. Increase Involvement2
• Incorporate gamification
strategies
• Increase the number of
volunteer opportunities
• Let your members be heard
through surveys and polls
31%
of association members
don’t volunteer because
they were never asked
*Source: ASAE

4. Professional Development3
• Provide your members with
self service certification
management tools
• Create learning resources for
members of all ages and
backgrounds
• Promote your webinars and
educational resources via
social media and email
marketing 69%
Of people ages 18-34
believe they learn more
from technology than
people
*Source: Business Insider

5. Communication & Outreach4
• Use communication tools to
remind members of your
value
• Educate members on your
current offerings through
email campaigns
• Promote your new programs,
webinars and training on
your mobile app

6. Engage your Members5
• Track interests through
marketing automation tools
• Segment members by
membership type
• Use resources like LinkedIn to
re-connect with former
members who have
changed jobs

7. Bring the Community Together6
• Set up virtual roundtables to
encourage suggestions
• Plan networking receptions
at your next event
• Create a community
platform to bring members
together

8. Regular Assessments7
• Encourage feedback to get a
clear understanding of
satisfaction
• Set up a meeting lounge at
your next event to hear from
members first hand
• Visit chapters in person to
nurture your members
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800.310.8813 www.ProtechAssociates.com