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Roselia Ntwane
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Online Analytics
Agenda • Objectives • Growth • Target Market • Translating Brand Online • Engagement Online • Blog Traffic • Success Of Campaign
Growth (in the last 12 months) 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 Organic search
Post conversation
Content & Engagement
Audience Engagement
Audience Demographics
Page: Audience Engagement Page: Audience Engagement
Page: Impressions
Content sharing Content
Page: Audience Engagement Page: Audience Engagement
Target Market • Andiswa Mkhosi • 1990 • Photographer • Modisa Sekgothe • 1991 • UJ student • Sakhile Ndlazi • 1978 • Business Owner • Marie Eksteen • 1986 • Mother
Translate Brand Online TARGETING • Understanding their interest. • Engage more with followers (comment back) • Optimize your Social Media account using Keywords. RETURN ON INVESTMENT • Add social media icons to your emails/create news letters. • Poetry related trivia games.
ENGAGEMENT • Provide a benefit to audience • Ask follower to comment and like. • Have a Q&A before and after an event
Engagement online
• Creating polls • Content layout • Social tweets • Content layout • Relevant trends • Social captions • Feature posting • Collaborating
FACEBOOK
TWITTER
Blog traffic • Statistics • Back-end • Front-end
Statistics #WCW #MCM #FBF Consistent posting #TBT
Statistics #WCW #MCM #FBF Consistent posting #TBT
#SFYL PERFECT POEM COMPETITION 2015 2016
Improve your brand visibility by using Favicons Front-end
Disable pop-ups for social media H ref : “back-links” ; POET PROFILES
Back-end Use up-to : 150-160 characters. ALT Attribute all your images Fix broken links
Budget

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word n sound analytics