Project Look Sharp Social Media
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This presentation is an overview of the impact that I made as a social media intern at Project Look Sharp. It covers their social media following before and after I worked for them, the types of activities I was doing to boost awareness of the nonprofit, and the opportunities I see for social optimization given their audience and positioning.
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Project Look Sharp Social Media
- 1. Project Look Sharp on Social Media Sabina Leybold Fall 2016 Social Media Intern
- 2. Before 771 likes 475 followers 68 followers 72 followers 50 followers 184 subscribers 2 followers
- 3. During • Created and updated editorial calendar – Filemaker database for PLS events and publications – National holidays, historical events, and news events to promote relevant curriculum kits
- 5. During • Posted articles, news, and current events surrounding national media literacy conversations
- 7. During • Promoted Media Literacy Week events, including PLS webinar • Engagement before and during ML Week to encourage registration and stay relevant in event discussion
- 9. During • Created and published infographics surrounding media literacy principles
- 11. During • Compiled monthly and yearly analytics reports • Analyzed trends of engagement based on post type, content style, time of day, etc.
- 12. After 797 likes 3.3% increase 549 followers 13.5% increase 67 followers 76 followers 5.3% increase 58 followers 13.8% increase 191 subscribers 3.7% increase 4 followers 100% increase*
- 13. Opportunities • Augmenting visual content – Memes, mini-infographics, and events photos on Instagram – Media Literacy Monday videos on YouTube (“did you know?” fun facts highlight the importance of media literacy)
- 14. Opportunities • Promoting thought leadership – Media literacy content on blog – Cross-post to LinkedIn • Interacting with audiences – Facebook polls, contests, giveaways – Twitter chats for educators
- 15. Opportunities • Making resources more accessible – Design Pinterest-targeted resources for teachers – Highlight media literacy activities of the week on Facebook
- 16. Opportunities • Taking advantage of paid promotion – Ads on Facebook and Twitter to increase downloads of curriculum kits – Branded quiz on BuzzFeed: how media literate are you?
- 17. Opportunities • Utilizing partnerships – Partner with for-profit media/media literacy tools or educational technology startups – Increase connection and involvement with Media Literacy Week