Jim Gibson (GibSEM Group) discusses the 10 questions you must ask if you are considering outsourcing social media campaign management. Also, Michael Gier (Silver Dove Productions) great tips on how to promote your video online.

1. OUT S OUR CI NG SEO AND SOCI AL M E DI A
&
V I DEO PR OMOT I ON ST R AT EGI E S
T H E A P P L I C AT I O N O F N E W M E D I A I N
CONSUMER ENGAGEMENT ONLINE
www.OnlineMediaToday.com
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved.

2. Workshop Objectives
Keys Explore Strategies to Grow Your Business Online
o Hiring a Social Media Expert: 10 Must Ask Questions
Take Notes
o Video for Business: Promotion Strategies
o Best Practices for On-Site Optimization
o SEO 101 – An Overview
o Best Practices – What Pros Do
Resources o Outsourcing SEO – What to Consider
You will learn what to ask when outsourcing SEO & Social
Media campaigns as well as best practices for SEO and Video
Homework Optimization.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

3. About Jim Gibson
Areas of Expertise:
o Serve SMB Clients o Search Engine Marketing (SEM)
o Internet, Telecom, Real Estate, o Search Engine Optimization (SEO)
MLM, Non-Profit o Social Media Optimization (SMO)
o About Jim Gibson o Cause Marketing
o Online Community Development
o Company/User Reputation Management
o User Generated Content (UGC) Management
Certified Search Engine
Marketing Professional
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

4. Question #1
“Should I perform social media in-house or hire outside pros?”
Inside Staff Outside Agency
Pros Cons Pros Cons
Full Control Expense Resident Experts Not Customized
Dedication Employee Issues Speed & Reach Lack of Control
Create Internal Lack of Expertise Direct From Afar Limited Knowledge
Buzz of the Company
Knows Company, Poor Execution Goal Oriented Doesn’t
Culture, Customers Understand Culture
Flexibility Learning Curve Massive Arsenal No Customer
Experience
Before thinking about outsourcing social media, be sure that you first figure it out for yourself.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

5. Outsourcing SEO
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

6. Question #2
“How much social media experience does your firm have?”
o Years performing social media
o Number/type of clients
o # Employees who’s primary function is social media
o Senior social media staff bios
o Company blog – is it current?
o Social media profiles (Company/Execs/Staff)
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

7. Question #3
“How well do you handle your own social media?”
o FaceBook fans
o Twitter followers vs following
o Update frequency (including blog)
o Broadcaster vs reciprocal
o Custom designed pages
o Value-added content
http://grader.com
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

8. Question #4
“How do you integrate traditional marketing with social media?”
o Solicit opinions and feedback
o Channel promotions & give-aways
o Make social networks easy to find by incorporating:
• Website links to social networks
• Sharing widgets
• Embedded email signatures
• Multi-Media
• Marketing collateral
• Press Releases
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

9. Question #5
Who handles social media in your firm?
o Senior Staff
o Junior account execs
o Interns
o Outsourced/overseas
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

10. Question #6
“How do you measure ROI in Social Media campaigns?”
ROI =(Return – Cost)/Cost
Impact Metrics
o Click-throughs
o Impressions Must Assign a Monetary
o Followers Value
o Page views
o Interactions
o Bookmarks
84% of social media users do not measure ROI!
Source: eMarketer
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

11. Question #7
What is your process in performing a social media campaign?
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

12. Hub & Spoke
Syndicate Reciprocate
LinkedIn
Groups
Digg Twitter
Blog YouTube
Technorati FaceBook
Create Communicate
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

13. Question #8
“What tools do you use to manage & report for clients?”
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

14. Question #9
“Can you show case studies that demonstrate your
capacity to deliver results for your clients?”
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

15. Question #10
“What is a social media virtual assistant and is that a good
way to go for managing my social media campaigns?”
Benefits:
o Recommend right SM platforms
o Quickly set up & interconnect profiles
o Proficient with tools
o Connect with appropriate networking groups
o Manage updates and content syndication
o Understands SM protocols
o Help to define goals
o Can be significant cost savings Avoid!!
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

16. About Michael Gier
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

17. About Michael Gier
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

18. Video
Strategies to Promote Your Video’s!
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

19. Video
The Video Possibilities Are Endless
Video Components
• Home Page Introduction
• About Us
• Testimonials
• Landing Pages
• Product Demonstrations
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

20. Video
Add Video to Your Site
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

21. Video
Spokesperson Walks Onto Your Website
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

22. Video
Spokesperson Walks Onto Your Website Header
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

23. Video
The Entire Header Is A Video With Spokesperson, Graphs, Pictures, Etc.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

24. Video
When Someone Leaves Your Site Use A Popup With
A Spokesperson To Encourage Them to Buy!
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

25. Video
“Free Tips” - Opt In Email Subscriptions
Create a series of video tips with real beneficial information.
Show the first one, then have a sign up form below the video
so that customers can opt in for future video’s sent by email.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

26. Video
Questions and Answers
You are an expert in your field so answer 4 or 5
questions that would be important to your potential clients.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

27. Video
If you don’t use video, you’re missing out!
Studies show an estimated 90% of people would
rather watch a video, than read about your company.
Average Conversion Rate For Text
Only Sites - 1%
Average Using Video - 12%
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

28. Video
Video For Internet Marketing Is A Must!
The goal is to bring customers to your website.
It’s a fact, Google is placing a much higher value on videos and is
giving top search engine placements to them.
With this advantage and the traffic it can generate, video
marketing has become a very popular marketing method in the
online market space.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

29. Video
Ideas For Ways to Promote Your Video Online
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

30. Video
Upload your video once using tubemogul.com and they will
add your video to every video sharing site you’ve chosen.
www.tubemogul.com
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

31. Video
Ideas For Ways to Promote Your Video Online
Use Google and Delicious to find video blogs that post interesting
online videos and email them about your video.
Email blogs that talk about your videos topic. If your video is about
animals then email pet blogs.
Post your video in applicable discussion boards
and busy forums. Be sure what you post is
pertinent to the forum, and of course always
read and stick to their rules.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

32. Video
Ideas For Ways to Promote Your Video Online
Upload your video to Facebook and MySpace.
Tell those following you on Twitter.
If your video is newsworthy you may want to send out a press release.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

33. Video
Ideas For Ways to Promote Your Video Online
Produce and release creative and entertaining video’s often. The
more video’s out there, all properly optimized, the better.
The thumbnail is very important. Using
the right one will catch peoples
attention so make it sharp, clear, eye
catching and related to your video.
Just as important is a catchy title to
persuade people to watch your video.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

34. Video
Ideas For Ways to Promote Your Video Online
Viral Video Marketing
Viral Video Marketing is far more cost effective than direct mailing, pay per
click ads, or even search engine marketing when promoting your site.
Viral video marketing generates a high, fast response rate
because people enjoy the video and pass it on to others.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

35. Video
Ideas For Ways to Promote Your Video Online
Viral Video Marketing
Creativity creates the buzz! Provide an element of surprise and humor.
Spend the time needed to create a compelling or entertaining video so
that people want to pass it on to their friends, making it viral.
You can even base it upon news worthy events or situations.
Have your friends forward your video to people they know, add it to their
MySpace page, bookmark it on social bookmarking sites, add it as a
favorite on YouTube, etc.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

36. Video
Implement These Strategies and Watch
Your Business Grow Tremendously.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

37. Don’t Miss Out!
www.onlinemediatoday.com
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

38. FIND US ON…
www.OnlineMediaToday.com/social-media.html
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

39. Our Next Workshop
April 15th, 2010
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

40. Join Us On Meetup and
RSVP For Our Upcoming Workshops
www.meetup.com/Online-Media-Today-Internet-Marketing-Workshops
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

41. Tonight’s Event Sponsored By:
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10