This document discusses various Twitter marketing campaigns. It lists several hashtag campaigns run by companies like Philips, OLX, Cafe Coffee Day, Fujifilm, and Allen Solly. It also mentions trending hashtags and topics like Narendra Modi, Ola Cabs, ABP News, and negative smear campaigns. Specific campaigns highlighted include #Pradhanmantri which trended for over 56 hours, #GhoshnapatraWithModi which engaged users on Twitter, and #KBPMSelfie which received over 25,000 photos. The document also advertises Twitter Ads as a promotional tool.
Are you looking at leveraging Social Media Marketing for Customer Acquisition? There are number of ways Social Media help you do that: through influence, lead and direct sales. Give your business next level of growth!
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Can Digital Marketing Replace Traditional MarketingDigital Vidya
Can Digital Marketing Replace Traditional Marketing? - An Article authored by Digital Vidya's CEO Pradeep Chopra, published in Sep Issue of CFO Connect Magazine. If you are interested in exploiting the opportunity of Digital Marketing for personal and organizational growth, you will find this article useful.
Care about learning 'Growth Hacking' You will find this deck presented by Bhaskar Thakur (Entrepreneur, Growth Hacker, Digital Evangelist) during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
This document discusses using social media for schools to engage stakeholders like students, parents, and alumni as well as for customer acquisition. It highlights that these groups are already connected on social media like Facebook and provides case studies on how companies like Ola Cabs have successfully used platforms like Facebook for customer engagement, influence, lead generation, and sales. It also discusses how schools can target specific student demographics on Facebook for acquisition and the importance of embracing social media given that millennials are digital natives.
Grow Your YouTube Audience And Become A StarDigital Vidya
Care about how to leverage 'Grow Your YouTube Audience And Become A Star'. You will find this deck presented by the industry expert Subrat Kar, CEO & Co-founder, Vidooly during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Why Care About Digital Media and Digital MarketingDigital Vidya
Care about Digital Marketing (SEO, SEM, Social Media, Email, Affiliate, Inbound Marketing) for your career or your organization? You will find this interesting enough to create inspiration for your and your friends & colleagues to learn & leverage Digital Marketing.
This document discusses various Twitter marketing campaigns. It lists several hashtag campaigns run by companies like Philips, OLX, Cafe Coffee Day, Fujifilm, and Allen Solly. It also mentions trending hashtags and topics like Narendra Modi, Ola Cabs, ABP News, and negative smear campaigns. Specific campaigns highlighted include #Pradhanmantri which trended for over 56 hours, #GhoshnapatraWithModi which engaged users on Twitter, and #KBPMSelfie which received over 25,000 photos. The document also advertises Twitter Ads as a promotional tool.
Are you looking at leveraging Social Media Marketing for Customer Acquisition? There are number of ways Social Media help you do that: through influence, lead and direct sales. Give your business next level of growth!
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Can Digital Marketing Replace Traditional MarketingDigital Vidya
Can Digital Marketing Replace Traditional Marketing? - An Article authored by Digital Vidya's CEO Pradeep Chopra, published in Sep Issue of CFO Connect Magazine. If you are interested in exploiting the opportunity of Digital Marketing for personal and organizational growth, you will find this article useful.
Care about learning 'Growth Hacking' You will find this deck presented by Bhaskar Thakur (Entrepreneur, Growth Hacker, Digital Evangelist) during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
This document discusses using social media for schools to engage stakeholders like students, parents, and alumni as well as for customer acquisition. It highlights that these groups are already connected on social media like Facebook and provides case studies on how companies like Ola Cabs have successfully used platforms like Facebook for customer engagement, influence, lead generation, and sales. It also discusses how schools can target specific student demographics on Facebook for acquisition and the importance of embracing social media given that millennials are digital natives.
Grow Your YouTube Audience And Become A StarDigital Vidya
Care about how to leverage 'Grow Your YouTube Audience And Become A Star'. You will find this deck presented by the industry expert Subrat Kar, CEO & Co-founder, Vidooly during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Why Care About Digital Media and Digital MarketingDigital Vidya
Care about Digital Marketing (SEO, SEM, Social Media, Email, Affiliate, Inbound Marketing) for your career or your organization? You will find this interesting enough to create inspiration for your and your friends & colleagues to learn & leverage Digital Marketing.
How to Turn a Frustrated Customer into Your Brand AdvocateDigital Vidya
The document discusses how Ola Cabs turned a frustrated customer into a brand advocate. The customer's cab booking was cancelled by Ola, causing him to miss his daughter's birthday party. Ola quickly apologized on Twitter, took responsibility for the mistake, and sent a personalized birthday cake to the daughter, converting the customer's frustration into advocacy for the brand. The key lessons highlighted are the importance of acknowledging mistakes, genuine apologies, understanding the customer experience, and creative solutions in crisis situations.
Care about how to leverage 'Material Design Done Right'. You will find this deck presented by the industry expert Robin Dhanwani, Founder, Parallel Labs during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Social Media for B2B Sales ProfessionalsDigital Vidya
Care about leveraging Social Media Marketing for B2B Sales Professionals for Lead Generation, Influencer Engagement and Thought Leadership? You will find this deck useful!
Social Media for Chartered Accountants and CFOs - ICAI DubaiDigital Vidya
Are you a CA (Chartered Accountant), CFO or someone related to Finance? Interested in leveraging Social Media for Thought Leadership, Customer Engagement, Brand Building or Lead Generation? You will find this deck presented at ICAI Dubai chapter useful. If interested in building mastery in Digital Marketing, check out http://www.digitalvidya.com
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
Content Marketing In 2016 – Creating and Amplifying “10x Content”Digital Vidya
Care about how to leverage 'Content Marketing In 2016 – Creating and Amplifying “10x Content”'. You will find this deck presented by the industry expert Rohit Uttamchandani, Senior Manager - Digital Marketing, Social Beat, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Digital Marketing Session For Indian School of Business (ISB) HyderabadDigital Vidya
The document discusses digital marketing frameworks and strategies. It provides examples of how companies like Cardekho, Faaso, Balsamiq, Old Spice, KISSMetrics, and Digital Vidya have leveraged different digital marketing tactics like search engine optimization, social media, blogging, email marketing and analytics to build reach, engage audiences, generate leads and increase sales. It also discusses best practices around audience aggregation, content marketing, optimization and using data from platforms like Facebook.
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Script of skit for an ngo title “spirit of mumbai”Sanjiv Choudhary
1) The opening scene depicts a group of pranksters pretending to help a lost mobile phone, but instead harassing passersby for fun.
2) A young girl is then approached and harassed by two rowdies after trying to pick up the phone. The pranksters are unable to help due to the threats of violence from the rowdies.
3) In the next scene, the pranksters appear with a placard proclaiming the "Spirit of Mumbai" - the basic human instinct to help others regardless of attributes, which they feel has been ignored too often through corruption or apathy. They warn any who would threaten society to reform or face the consequences.
This document appears to be a script for an advertisement promoting the Ape Xtra vehicle. In the script, Ram tries to convince his friend Shyam to purchase an Ape Xtra by highlighting its benefits like high mileage, durability, and low maintenance costs. Ram claims the vehicle will help increase Shyam's income and allow him to support his family better. Shyam remains skeptical about various aspects of the vehicle like mileage, gearbox issues, and engine oil costs. Ram addresses Shyam's concerns and continues promoting the qualities of the Ape Xtra. The script suggests reciting this dialogue will be part of a larger event to advertise and sell the Ape Xtra.
The radio spots promote the Balance Transfer scheme from Vodafone's postpaid plans to prepaid plans. They use humor through exaggerated excuses from characters who could not make a call due to getting trapped in unusual situations - getting attacked by rats in a gutter, being interrogated by an alien, and getting caught in a tornado. Each spot ends by saying excuses for not having balance will no longer be accepted and to avail the Balance Transfer scheme or call the given helpline number for more details.
The document discusses an ad film the author created for Coca Cola's 2010 Cannes contest. The film was shortlisted for the final round of the competition and the author received a Certificate of Achievement for their work.
Vodafone is proposing a contest to offer free Kumbh Mela darshan via helicopter for users in Uttar Pradesh and Madhya Pradesh. Winning users would receive holy water directly from the Sangam site. The proposal involves an SMS contest targeted at existing and new Vodafone users in the two states. Extensive pre-publicity is planned using SMS, roadshows, posters, radio, social media and PR to generate awareness of the contest. Vodafone branding would be prominently displayed throughout the Kumbh Mela site.
Social media includes web and mobile technologies that enable interactive dialogue among individuals, communities and organizations. It allows for the creation and sharing of user-generated content. There are different types of social media platforms including collaborative projects, blogs, content communities, social networking sites, and virtual worlds. Companies are increasingly using social media for purposes like brand awareness, customer engagement, lead generation, recruiting, and research.
This document provides an overview of a presentation on social media given by Sanjiv Choudhary. The presentation covers topics such as the definition of social media, classifications of social media, differences between social media and traditional media, popular social networking sites and their market share, and how various organizations use social media as a marketing and customer relationship management tool. The presentation concludes by stating that social, mobile, analytics, and cloud computing (SMAC) will be important for the future of the IT industry and marketing.
Pantaloons wants to market itself as a fashion retailer. It plans to do this by partnering with designers to create affordable prete lines and promote students from design institutes. This will help them regularly offer new fashion collections. Pantaloons will advertise these collections through local fashion shows on weekends at its stores, featuring local models and customers. Photos from these shows will be used in targeted advertising on local media like billboards, radio, and regional TV channels. This integrated marketing and advertising plan aims to drive foot traffic, engage customers, and allow Pantaloons to command a premium price rather than offering discounts.
How to Turn a Frustrated Customer into Your Brand AdvocateDigital Vidya
The document discusses how Ola Cabs turned a frustrated customer into a brand advocate. The customer's cab booking was cancelled by Ola, causing him to miss his daughter's birthday party. Ola quickly apologized on Twitter, took responsibility for the mistake, and sent a personalized birthday cake to the daughter, converting the customer's frustration into advocacy for the brand. The key lessons highlighted are the importance of acknowledging mistakes, genuine apologies, understanding the customer experience, and creative solutions in crisis situations.
Care about how to leverage 'Material Design Done Right'. You will find this deck presented by the industry expert Robin Dhanwani, Founder, Parallel Labs during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Social Media for B2B Sales ProfessionalsDigital Vidya
Care about leveraging Social Media Marketing for B2B Sales Professionals for Lead Generation, Influencer Engagement and Thought Leadership? You will find this deck useful!
Social Media for Chartered Accountants and CFOs - ICAI DubaiDigital Vidya
Are you a CA (Chartered Accountant), CFO or someone related to Finance? Interested in leveraging Social Media for Thought Leadership, Customer Engagement, Brand Building or Lead Generation? You will find this deck presented at ICAI Dubai chapter useful. If interested in building mastery in Digital Marketing, check out http://www.digitalvidya.com
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
Content Marketing In 2016 – Creating and Amplifying “10x Content”Digital Vidya
Care about how to leverage 'Content Marketing In 2016 – Creating and Amplifying “10x Content”'. You will find this deck presented by the industry expert Rohit Uttamchandani, Senior Manager - Digital Marketing, Social Beat, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Digital Marketing Session For Indian School of Business (ISB) HyderabadDigital Vidya
The document discusses digital marketing frameworks and strategies. It provides examples of how companies like Cardekho, Faaso, Balsamiq, Old Spice, KISSMetrics, and Digital Vidya have leveraged different digital marketing tactics like search engine optimization, social media, blogging, email marketing and analytics to build reach, engage audiences, generate leads and increase sales. It also discusses best practices around audience aggregation, content marketing, optimization and using data from platforms like Facebook.
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Script of skit for an ngo title “spirit of mumbai”Sanjiv Choudhary
1) The opening scene depicts a group of pranksters pretending to help a lost mobile phone, but instead harassing passersby for fun.
2) A young girl is then approached and harassed by two rowdies after trying to pick up the phone. The pranksters are unable to help due to the threats of violence from the rowdies.
3) In the next scene, the pranksters appear with a placard proclaiming the "Spirit of Mumbai" - the basic human instinct to help others regardless of attributes, which they feel has been ignored too often through corruption or apathy. They warn any who would threaten society to reform or face the consequences.
This document appears to be a script for an advertisement promoting the Ape Xtra vehicle. In the script, Ram tries to convince his friend Shyam to purchase an Ape Xtra by highlighting its benefits like high mileage, durability, and low maintenance costs. Ram claims the vehicle will help increase Shyam's income and allow him to support his family better. Shyam remains skeptical about various aspects of the vehicle like mileage, gearbox issues, and engine oil costs. Ram addresses Shyam's concerns and continues promoting the qualities of the Ape Xtra. The script suggests reciting this dialogue will be part of a larger event to advertise and sell the Ape Xtra.
The radio spots promote the Balance Transfer scheme from Vodafone's postpaid plans to prepaid plans. They use humor through exaggerated excuses from characters who could not make a call due to getting trapped in unusual situations - getting attacked by rats in a gutter, being interrogated by an alien, and getting caught in a tornado. Each spot ends by saying excuses for not having balance will no longer be accepted and to avail the Balance Transfer scheme or call the given helpline number for more details.
The document discusses an ad film the author created for Coca Cola's 2010 Cannes contest. The film was shortlisted for the final round of the competition and the author received a Certificate of Achievement for their work.
Vodafone is proposing a contest to offer free Kumbh Mela darshan via helicopter for users in Uttar Pradesh and Madhya Pradesh. Winning users would receive holy water directly from the Sangam site. The proposal involves an SMS contest targeted at existing and new Vodafone users in the two states. Extensive pre-publicity is planned using SMS, roadshows, posters, radio, social media and PR to generate awareness of the contest. Vodafone branding would be prominently displayed throughout the Kumbh Mela site.
Social media includes web and mobile technologies that enable interactive dialogue among individuals, communities and organizations. It allows for the creation and sharing of user-generated content. There are different types of social media platforms including collaborative projects, blogs, content communities, social networking sites, and virtual worlds. Companies are increasingly using social media for purposes like brand awareness, customer engagement, lead generation, recruiting, and research.
This document provides an overview of a presentation on social media given by Sanjiv Choudhary. The presentation covers topics such as the definition of social media, classifications of social media, differences between social media and traditional media, popular social networking sites and their market share, and how various organizations use social media as a marketing and customer relationship management tool. The presentation concludes by stating that social, mobile, analytics, and cloud computing (SMAC) will be important for the future of the IT industry and marketing.
Pantaloons wants to market itself as a fashion retailer. It plans to do this by partnering with designers to create affordable prete lines and promote students from design institutes. This will help them regularly offer new fashion collections. Pantaloons will advertise these collections through local fashion shows on weekends at its stores, featuring local models and customers. Photos from these shows will be used in targeted advertising on local media like billboards, radio, and regional TV channels. This integrated marketing and advertising plan aims to drive foot traffic, engage customers, and allow Pantaloons to command a premium price rather than offering discounts.