Presented by Mr. Rabih Dib, Marketing & Communications Manager, Malik's Group For more information: info@rightservice.net | +961 5 951343

1. In–House
Social Media
@rabihjdib
@malikslebanon@malikslebanon

2. In–House
Social Media
In‐House = Parent = 1 Baby

3. We Are Going To Tackle
Measure Your ROI
Target Market
Content is Everything
Visibility & Availability

4. Why Measure Your ROI ?
PROOF Stay Up to DatePROOF
That your marketing efforts are working
T l t l fi
Stay Up to Date
Help you to stay up to date with the
changes
To evaluate your sales figures
Evaluate your content

5. Things to Do before Measuring Your ROI
Define your Social Media Goal
Available at the right platform with the right content
Tracking & Monitoring
SOCIAL MEDIA ROI METRICS

6. Tools to Measure Your ROI

7. Who are they ?
Identify Your Target Market ( Likers, Followers..)
Who are they ?
What Social Media Platform(s) do they prefer ?
How much do they spend time on Social Media ?y p
When ? Which Days ? Seasonal ?

8. Speak their Language
Content is Everything
Speak their Language
Diversity in Content
Di it i Vi lDiversity in Visuals
Challenge them
Games & Rewards
Be Always ThereBe Always There
Don’t Advertise too muchDon t Advertise too much

9. Right Platform
Visibility & Availability
Right Platform
Right Content
Right Timing
Right Visual
Right Targetg g

10. Diversity In Content

11. Results

12. THANK
Follow me:
THANK @rabihjdib
Rabih Dib
YOU :)
Rabih Dib
Rabihdib
) marketingandwomen