The document discusses social media marketing and provides an overview of various social media platforms. It summarizes a presentation on social media marketing that covers an overview of social media, popular platforms like Twitter, Facebook, Google+, and LinkedIn, strategy for using each platform effectively, and case studies of how nonprofits have used social media. Key points include that social media is now a cultural revolution, each platform has different strengths and strategies, and nonprofits have used social media for brand awareness, customer service, fundraising, and building donor relationships.
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
Social Media for Small Business provides an outline of why its harder to find customers today and how to use the 5 most popular social media channels: Facebook, YouTube, Twitter, LinkedIn and Pinterest
The latest trends and best practices in social media and relationships as well as the best digital tools to connect with others and protect your privacy. Presented by Social Media Club Sacramento.
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
Social Media for Small Business provides an outline of why its harder to find customers today and how to use the 5 most popular social media channels: Facebook, YouTube, Twitter, LinkedIn and Pinterest
The latest trends and best practices in social media and relationships as well as the best digital tools to connect with others and protect your privacy. Presented by Social Media Club Sacramento.
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
How major publishers are using social media to drive trafficMartin Belam
Martin Belam's presentation featuring examples of major news publishers using social bookmarking, Twitter and blogs to drive traffic and enhance their brand. Presented at the International Social Media Summit, London, May 14th 2009
The Black List - Vol. 1 - Social Media MastersMichael Street
A list of top African-American voices in the social media space. So in order to drive awareness of the vast array of diversity in tech and social media space we have created 'The Black List.' Use this as a directory of who's who in the tech, startup, and social media business.
Keynote Presentation given by Scot McKee, Managing Director, Birddog, at Technology for Marketing & Advertising (TFM&A), London, 2013 – Social Media Theatre. McKee explains how, in the rush to 'be social', individuals have moved faster than their B2B organizations and brands. Why has that happened and what are the techniques available to bring brands and business back up to speed with social media? McKee is joined onstage by Gareth Case, Head of Marketing for Xchanging Technology Services and the Xuber Insurance Software brand, who presents a case study in support of the key themes. A video of the full presentation is available at: http://www.birddog.co.uk McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
A comprehensive guide to using twitter in a business environment. Topics include:
*Getting started
*Building a follower base
*How to gain visibility
*Business uses of Twitter
*The future of Twitter in the enterprise
This presentation features plenty of examples and best practices from successful members of the Twitter community.
Social Media Training for Businesses - Noisy Little Monkey BRAVE SeminarSallyanne Howell
Don't just jump into social media - a successful social media strategy takes preparation, time and dedication.
Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.
Hands on-social-media-introduction-by-anyssaAnyssa Jane
A basic training on social media platforms as of June 2013 that are in major use. If you are in business we suggest you become familiar with one that will work best for your industry and find out where your customers are hanging out so you can reach your target market. We specialize in LinkedIn Training and Social Media Coaching!
Florida Social Conference: Do more than dump links on social mediaChristoph Trappe
This session discusses how to tie blogging and social media together in a more meaningful way. How to repurpose blog content for social media and how to repurpose social media content for blog posts.
- See more at: http://authenticstorytelling.net/catch-me-at-the-florida-social-conference-my-session-stop-the-link-dumping/#sthash.FqBGaTVe.dpuf
Social Media and Personal Branding
Contact information:
Russ Shirley
russ.shirley@patronsvoice.com
https://twitter.com/russ_shirley
Ike Brunner
Ike.brunner@patronsvoice.com
Learn more about Russ and Ike here: http://digitaldonewright.com/about/
The media plays an important role in defining who we are, what we desire and what is acceptable (or not) in our reality.
In this talk, we discuss the current state of affairs and discuss how we improve upon it.
This is the actual slides presented at Arizona State University on February 10th, 2014
Erasmus+ KA1 School Education Staff Mobility
“Improving the use of IT tools in English, Science and Maths Courses”
Research Institute for Educational Sciences
University of Salamanca, Spain
June 16th, 2015
How major publishers are using social media to drive trafficMartin Belam
Martin Belam's presentation featuring examples of major news publishers using social bookmarking, Twitter and blogs to drive traffic and enhance their brand. Presented at the International Social Media Summit, London, May 14th 2009
The Black List - Vol. 1 - Social Media MastersMichael Street
A list of top African-American voices in the social media space. So in order to drive awareness of the vast array of diversity in tech and social media space we have created 'The Black List.' Use this as a directory of who's who in the tech, startup, and social media business.
Keynote Presentation given by Scot McKee, Managing Director, Birddog, at Technology for Marketing & Advertising (TFM&A), London, 2013 – Social Media Theatre. McKee explains how, in the rush to 'be social', individuals have moved faster than their B2B organizations and brands. Why has that happened and what are the techniques available to bring brands and business back up to speed with social media? McKee is joined onstage by Gareth Case, Head of Marketing for Xchanging Technology Services and the Xuber Insurance Software brand, who presents a case study in support of the key themes. A video of the full presentation is available at: http://www.birddog.co.uk McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
A comprehensive guide to using twitter in a business environment. Topics include:
*Getting started
*Building a follower base
*How to gain visibility
*Business uses of Twitter
*The future of Twitter in the enterprise
This presentation features plenty of examples and best practices from successful members of the Twitter community.
Social Media Training for Businesses - Noisy Little Monkey BRAVE SeminarSallyanne Howell
Don't just jump into social media - a successful social media strategy takes preparation, time and dedication.
Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.
Hands on-social-media-introduction-by-anyssaAnyssa Jane
A basic training on social media platforms as of June 2013 that are in major use. If you are in business we suggest you become familiar with one that will work best for your industry and find out where your customers are hanging out so you can reach your target market. We specialize in LinkedIn Training and Social Media Coaching!
Florida Social Conference: Do more than dump links on social mediaChristoph Trappe
This session discusses how to tie blogging and social media together in a more meaningful way. How to repurpose blog content for social media and how to repurpose social media content for blog posts.
- See more at: http://authenticstorytelling.net/catch-me-at-the-florida-social-conference-my-session-stop-the-link-dumping/#sthash.FqBGaTVe.dpuf
Social Media and Personal Branding
Contact information:
Russ Shirley
russ.shirley@patronsvoice.com
https://twitter.com/russ_shirley
Ike Brunner
Ike.brunner@patronsvoice.com
Learn more about Russ and Ike here: http://digitaldonewright.com/about/
The media plays an important role in defining who we are, what we desire and what is acceptable (or not) in our reality.
In this talk, we discuss the current state of affairs and discuss how we improve upon it.
This is the actual slides presented at Arizona State University on February 10th, 2014
Erasmus+ KA1 School Education Staff Mobility
“Improving the use of IT tools in English, Science and Maths Courses”
Research Institute for Educational Sciences
University of Salamanca, Spain
June 16th, 2015
Twitter: Professional Development and Instruction Julie Anne Kent
Presentation to faculty on the following points: social networking tools that allows people to share information
a real-time feed to like-minded individuals
in an education or training context could represent a powerful way for educators to publicize research, communicate with their students, be connected with a wider learning or scholarly community, or signpost “followers” to interesting resources, and news stories.
Trends in Teaching and Learning: Enhancing Academic Library ServicesJulie Anne Kent
Collaboration, Technologies, and Interactive instruction are foundational trends in the context of university teaching and learning. Each have functioned in isolation, often independently of another, as three separate silos.
1) Instructors collaborated to create curriculum.
2) Technologies are now ubiquitous with classroom instruction yet not always used to their maximum potentials
3) Instruction and learning are blended incorporating face-to-face class time with the expectation of participation in an online environment such as Moodle and Blackboard.
4) I believe that blended learning is heavily influenced by social / web 2.0 technologies engaging both instructors and students in new ways not only to the material covered but in the process of discovery which might be referred to as interactive engagement and include gaming. I believe blended learning is going to be the most changed trend in coming years.
Intercultural Education through Religious Studies (IERS)
News from the Third IERS meeting
IERS Digital Modules: An overview
IERS Digital Modules on Islam: An overview
Politics Acknowleding the importance of studying Religions in schools
Selection of our partner schools
IERS Teaching Training Course
KA1 Teachers Mobility: A Digital Modules Training Course
IERS on Facebook: Give us your feedback
Social media sharing for Vietnam Youth Entrepreneur (vye) 2013Chandler Nguyen
Great Viral marketing principles from Jonah Berger together with some guidelines for social media marketing and how to measure success of your social media efforts is shared in this presentation.
Social Media: Does It Actually Get Results? How Can I Coach Nonprofits to Use...Annie Lynsen
Social media has the potential to be a powerful marketing and fundraising tool. But how can time-strapped nonprofits use their limited time strategically and get the results they want?
Learn why nonprofits can't afford to ignore social media, some strategic advice for nonprofits to get started, and some general how-tos and etiquette tips that are applicable across Facebook, Twitter, and other networks.
LINKS:
Quick guides to Twitter, Facebook, and more
http://smallact.com/blog/bite-sized-social-strategy-twitter
http://smallact.com/blog/bite-sized-social-strategy-facebook
Quick tip: Post a picture with a URL in the caption to increase engagement! If you don’t have a photo, create a quick slide in PowerPoint or Keynote and save it as a jpg.
http://smallact.com/bitesized
Deeper dive on the toothbrush stat: http://smallact.com/blog/more-on-the-stat-more-people-have-mobile-phones-than-toothbrushes
Other stat sources linked in this post:
http://smallact.com/blog/slides-getting-started-with-social-media-why-and-how
Not sure why social media is so important to business? Looking for some practical advice on how to develop your own SM strategy? Hopefully, this guide takes you through everything you need to know to get started,
A slideshare-friendly and updated version of the presentation I gave at the Sydney Knowledge Management Roundtable (#KMRT) on August 26th, 09.
everyone talks about how the major brands are using social media - but what about the rest of us? What does it all mean to someone who only has a couple of employees and a marketing budget smaller than the coffee bill?
David Murray social media manger at Blue Cross Blue Shield of Michigan.
Presented by: Bavarian Inn Restaurant, NextMedia 360, Zak's Kandy Haus & Frankenmuth's River Place Shops.
Social Media Marketing for Small Business 101Matt Granfield
An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
Social Media Marketing for Musicians presentation given on April 9, 2013 to the Arts & Business Council of Boston during their "Musician's Professional Toolbox" series.
SocialBuzzUniversity.com - How to win with Social Media TrainingSebastian Rusk
Take an in depth look on what it really means to listen, care and respond to your community while building your social media presence.
http://SocialBuzzUniversity.com
http://SocialBuzzTV.com
This is the presentation that I did for non profits on using social media. If you don't have time, my message is start with a goal. And then work from there.
How to get press attention for your startup in 15 minutes. If you're a startup looking for how to do your own PR, this is it.
This was presented to the Hong Kong chapter of Founders Institute. If you have any questions or would like to view this presentation in person, contact josh@mwi.com.
The social media presentation deck for the Council Of School Boards Association Communicators, July 10-13, 2013. The deck addresses a communicators approach to social media planning, which is less reliant on platforms and more reliant on people.
There's an important difference between creating content and creating content strategically and presenting it at the perfect time.
In this Unwebinar, content marketing experts Joanna Lord and Ashley Tate will teach you how to:
- Capture customers through content
- Deliver content at the best point in the customer journey
- Present your content on landing pages for maximum conversions
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
3. What are we
going to cover?
Overview of social media
Wednesday, November 20, 13
4. What are we
going to cover?
Overview of social media
Platforms
Wednesday, November 20, 13
5. What are we
going to cover?
Overview of social media
Platforms
Strategy
Wednesday, November 20, 13
6. What are we
going to cover?
Overview of social media
Platforms
Strategy
Brand presence vs. campaigns
Wednesday, November 20, 13
7. What are we
going to cover?
Overview of social media
Platforms
Strategy
Brand presence vs. campaigns
Etiquette
Wednesday, November 20, 13
8. What are we
going to cover?
Overview of social media
Platforms
Strategy
Brand presence vs. campaigns
Etiquette
Measurement
Wednesday, November 20, 13
9. What are we
going to cover?
Overview of social media
Platforms
Strategy
Brand presence vs. campaigns
Etiquette
Measurement
And (nonprofit) case studies
Wednesday, November 20, 13
12. Key takeaways
Nobody can afford to ignore social
media.
Social media rocks, but it’s not a silver
bullet. Like any other marketing effort,
you have to use it well to be effective.
Wednesday, November 20, 13
13. Key takeaways
Nobody can afford to ignore social
media.
Social media rocks, but it’s not a silver
bullet. Like any other marketing effort,
you have to use it well to be effective.
Each net work has its own strengths
and strategies, and they may not all be
right for each organization.
Wednesday, November 20, 13
14. Key takeaways
Nobody can afford to ignore social
media.
Social media rocks, but it’s not a silver
bullet. Like any other marketing effort,
you have to use it well to be effective.
Each net work has its own strengths
and strategies, and they may not all be
right for each organization.
Listen, be nice, and measure everything.
Wednesday, November 20, 13
16. It’s not a communication change.
It’s a cultural revolution.
Wednesday, November 20, 13
17. It’s not a communication change.
It’s a cultural revolution.
Wednesday, November 20, 13
18. It’s not a communication change.
It’s a cultural revolution.
Wednesday, November 20, 13
19. It’s not a communication change.
It’s a cultural revolution.
Wednesday, November 20, 13
20. It’s not a communication change.
It’s a cultural revolution.
Total # of Facebook users:
1.15 BILLION
# who check it daily:
699 MILLION
Wednesday, November 20, 13
21. It’s not a communication change.
It’s a cultural revolution.
Total # of Facebook users:
1.15 BILLION
# who check it daily:
699 MILLION
Wednesday, November 20, 13
22. It’s not a communication change.
It’s a cultural revolution.
Facebook users
have uploaded 250
BILLION photos
since launch
Total # of Facebook users:
1.15 BILLION
# who check it daily:
699 MILLION
Wednesday, November 20, 13
23. It’s not a communication change.
It’s a cultural revolution.
Facebook users
have uploaded 250
BILLION photos
since launch
Total # of Facebook users:
1.15 BILLION
# who check it daily:
699 MILLION
Wednesday, November 20, 13
28. In what ways are nonprofits
using social media?
Wednesday, November 20, 13
29. In what ways are nonprofits
using social media?
Brand awareness
Wednesday, November 20, 13
30. In what ways are nonprofits
using social media?
Brand awareness
Customer ser vice channel
Wednesday, November 20, 13
31. In what ways are nonprofits
using social media?
Brand awareness
Customer ser vice channel
Word-of-mouth campaigns
Wednesday, November 20, 13
32. In what ways are nonprofits
using social media?
Brand awareness
Customer ser vice channel
Word-of-mouth campaigns
Building relationships with their
donors/members
Wednesday, November 20, 13
33. How can social media be used
(effectively) in marketing?
Wednesday, November 20, 13
34. How can social media be used
(effectively) in marketing?
Get around advertising fatigue &
ineffectiveness
Wednesday, November 20, 13
35. How can social media be used
(effectively) in marketing?
Get around advertising fatigue &
ineffectiveness
“Humanize” the brand/give the brand
personality
Wednesday, November 20, 13
36. How can social media be used
(effectively) in marketing?
Get around advertising fatigue &
ineffectiveness
“Humanize” the brand/give the brand
personality
Offer better, on-the-spot customer
service/responses to questions
Wednesday, November 20, 13
37. How can social media be used
(effectively) in marketing?
Get around advertising fatigue &
ineffectiveness
“Humanize” the brand/give the brand
personality
Offer better, on-the-spot customer
service/responses to questions
Find donors/members where they spend
the most time
Wednesday, November 20, 13
50. What about nonprofits?
HELPING HANDS:
A local affiliate of the Oregon Food Bank sponsored a
Thanksgiving fun run, Give N’ Gobble. The race director
hired Bonfire Social Media to create a search
optimized blog, Twitter and Facebook pages. The blog
served as a platform for race news, interviews, photos
and easy race registration. Donations increased by
almost 50% versus the previous year; runners
increased by over 25%; volunteers increased 2X; web
traffic increased 76%; pages indexed by search engines
increased by 150%.
Wednesday, November 20, 13
54. What is Twitter?
Twitter is a website which lets you send
and read messages called t weets.
Wednesday, November 20, 13
55. What is Twitter?
Twitter is a website which lets you send
and read messages called t weets.
Tweets are text-based posts of up to
140 characters.
Wednesday, November 20, 13
56. What is Twitter?
Twitter is a website which lets you send
and read messages called t weets.
Tweets are text-based posts of up to
140 characters.
Users “follow,” or subscribe, to various
people’s t weets so they can read their
updates.
Wednesday, November 20, 13
60. Why bother?
Twitter has plenty of time for your
organization.
Twitter provides unique opportunities to
connect with A-listers that other social
net works don’t.
Wednesday, November 20, 13
61. Why bother?
Twitter has plenty of time for your
organization.
Twitter provides unique opportunities to
connect with A-listers that other social
net works don’t.
Wednesday, November 20, 13
62. Why bother?
Twitter has plenty of time for your
organization.
Twitter provides unique opportunities to
connect with A-listers that other social
net works don’t.
Wednesday, November 20, 13
63. Why bother?
Twitter has plenty of time for your
organization.
Twitter provides unique opportunities to
connect with A-listers that other social
net works don’t.
Do you want to create an account when
times are good, or when a crisis hits?
Wednesday, November 20, 13
66. General Twitter strategy:
Relationship cultivation
Relationships ➡ inspiration ➡
expanding your net work.
Provide value to the masses, but speak
to individuals as individuals when you
can.
Wednesday, November 20, 13
67. General Twitter strategy:
Relationship cultivation
Relationships ➡ inspiration ➡
expanding your net work.
Provide value to the masses, but speak
to individuals as individuals when you
can.
Bottom line: More supporters, more
money.
Wednesday, November 20, 13
70. What is Facebook?
Facebook is the world's most popular
social net working website.
Wednesday, November 20, 13
71. What is Facebook?
Facebook is the world's most popular
social net working website.
Users share “status updates,” pictures,
videos, links, etc.
Wednesday, November 20, 13
72. What is Facebook?
Facebook is the world's most popular
social net working website.
Users share “status updates,” pictures,
videos, links, etc.
The updates of your friends (and brands
you follow) appear in your “News Feed.”
Wednesday, November 20, 13
76. Why bother?
Huge, highly-engaged audience (1.15
billion, 699 million check daily).
User-friendly, inexpensive advertising
you can target very specifically based
on people’s demographics AND interests.
Wednesday, November 20, 13
77. Why bother?
Huge, highly-engaged audience (1.15
billion, 699 million check daily).
User-friendly, inexpensive advertising
you can target very specifically based
on people’s demographics AND interests.
Can drive tons of traffic to your
website.
Wednesday, November 20, 13
78. Why bother?
Huge, highly-engaged audience (1.15
billion, 699 million check daily).
User-friendly, inexpensive advertising
you can target very specifically based
on people’s demographics AND interests.
Can drive tons of traffic to your
website.
Fun fact: 46% of millionaires are on
Facebook, vs. 19% on LinkedIn
Wednesday, November 20, 13
81. General Facebook strategy:
Daily, share-able posts
Post a few times a week.
Share links your audience will find
useful.
Wednesday, November 20, 13
82. General Facebook strategy:
Daily, share-able posts
Post a few times a week.
Share links your audience will find
useful.
Use photos a LOT.
Wednesday, November 20, 13
83. General Facebook strategy:
Daily, share-able posts
Post a few times a week.
Share links your audience will find
useful.
Use photos a LOT.
Wednesday, November 20, 13
84. General Facebook strategy:
Daily, share-able posts
Post a few times a week.
Share links your audience will find
useful.
Use photos a LOT.
Wednesday, November 20, 13
85. General Facebook strategy:
Daily, share-able posts
Post a few times a week.
Share links your audience will find
useful.
Use photos a LOT.
Wednesday, November 20, 13
89. What is Google+?
Combines best of Facebook (friending,
news feed, multimedia sharing), with
Tumblr & Twitter (one-sided sharing)
and all the goodness of Google.
Wednesday, November 20, 13
92. Why bother?
SEO, SEO, SEO.
Integrates with all other Google
products.
Wednesday, November 20, 13
93. Why bother?
SEO, SEO, SEO.
Integrates with all other Google
products.
Great way to reach tech-elite audience.
Wednesday, November 20, 13
94. Why bother?
SEO, SEO, SEO.
Integrates with all other Google
products.
Great way to reach tech-elite audience.
Hangouts & Helpouts have interesting
opportunities for connecting with
stakeholders/clients.
Wednesday, November 20, 13
97. General Google+ strategy:
Focus on SEO & experiment
Add a +1 button to your blog/website.
Post your latest blog posts on Google+
and participate in communities to drive
traffic.
Wednesday, November 20, 13
98. General Google+ strategy:
Focus on SEO & experiment
Add a +1 button to your blog/website.
Post your latest blog posts on Google+
and participate in communities to drive
traffic.
Experiment with Hangouts & Helpouts
as a way to reach customers/members.
Wednesday, November 20, 13
101. What is LinkedIn?
LinkedIn is a professionally-driven
social net work where you can share
your resume and hopefully find a job.
Wednesday, November 20, 13
102. What is LinkedIn?
LinkedIn is a professionally-driven
social net work where you can share
your resume and hopefully find a job.
LinkedIn also features groups related to
various professional interests, for
net working purposes.
Wednesday, November 20, 13
103. And this is where I’d put
a funny LinkedIn comic
If I could find one!
Wednesday, November 20, 13
105. Why bother?
Brand engagement with LinkedIn is
generally limited to ads and groups. You
can do some status updates as a
business but...these features aren’t welldeveloped.
Wednesday, November 20, 13
106. Why bother?
Brand engagement with LinkedIn is
generally limited to ads and groups. You
can do some status updates as a
business but...these features aren’t welldeveloped.
BUT...LinkedIn has a different audience
than other social net works, and is
great if you want to reach folks who
don’t spend a lot of time on Facebook,
Twitter, etc.
Wednesday, November 20, 13
110. Features to pay
attention to
Source: http:/
/blog.hubspot.com/blog/tabid/6307
/bid/31889/13-Brands-Using-LinkedIn-CompanyPage-Features-the-Right-Way.aspx
Wednesday, November 20, 13
111. Features to pay
attention to
“Showcase Pages work
like less-robust Company
Pages, giving major
corporations
likeMicrosoft the ability
to create pages for niche
divisions or business
units, such as Microsoft
Office or Xbox. Showcase
Pages will be followable,
meaning Microsoft can
share Xbox content with
LinkedIn users who have
shown interest in the
product, rather than
every user who simply
follows Microsoft.”
Source: http:/
/mashable.com/2013/11/19/linkedin-showcase-pages/
Wednesday, November 20, 13
113. General LinkedIn
strategy: Groups, ads
Start a group related to your company
(if large) and/or interest area. Keep the
conversation going.
Wednesday, November 20, 13
114. General LinkedIn
strategy: Groups, ads
Start a group related to your company
(if large) and/or interest area. Keep the
conversation going.
Try ads targeted at the sorts of folks
you want to attract to your business.
Wednesday, November 20, 13
115. General LinkedIn
strategy: Groups, ads
Start a group related to your company
(if large) and/or interest area. Keep the
conversation going.
Try ads targeted at the sorts of folks
you want to attract to your business.
Fill out your company page completely
and keep it up-to-date regarding your
products & ser vices.
Wednesday, November 20, 13
121. Why bother?
While creating videos can be tricky and
more time-consuming than other social
net works, videos give your company a
unique opportunity to tell its story in a
more tangible way.
Wednesday, November 20, 13
123. General YouTube strategy: Short,
compelling, entertaining content
Optimum video time is 3 minutes or less.
Shorter is better.
Wednesday, November 20, 13
124. General YouTube strategy: Short,
compelling, entertaining content
Optimum video time is 3 minutes or less.
Shorter is better.
Create content people want to watch.
People do not want to watch
commercials (unless they are very
entertaining).
Wednesday, November 20, 13
125. General YouTube strategy: Short,
compelling, entertaining content
Optimum video time is 3 minutes or less.
Shorter is better.
Create content people want to watch.
People do not want to watch
commercials (unless they are very
entertaining).
Make it entertaining, moving, heartwrenching - whatever it takes to tell
your story and get people to watch.
Wednesday, November 20, 13
129. What are they?
Instagram, Hipstamatic, Vine, Flickr, etc.
Allow users to share photos (and
sometimes short videos) with friends
and/or the world at large. Some offer
the ability to add fun effects to your
photos as well.
Wednesday, November 20, 13
132. Why bother?
Great chance to showcase “visual”
brands (like restaurants, pet stores,
etc.).
Wednesday, November 20, 13
133. Why bother?
Great chance to showcase “visual”
brands (like restaurants, pet stores,
etc.).
Short videos are HUGE. Vine & Instagram
let you show videos easily viewable on
mobile devices without wifi.
Wednesday, November 20, 13
134. Why bother?
Great chance to showcase “visual”
brands (like restaurants, pet stores,
etc.).
Short videos are HUGE. Vine & Instagram
let you show videos easily viewable on
mobile devices without wifi.
Create real-time albums for events and
allow others to contribute.
Wednesday, November 20, 13
138. General photo-sharing
strategy: Target your audiences
Show your brand’s visual side
Experiment with short videos
Consider contests/real-time group
photo sharing
Wednesday, November 20, 13
139. General photo-sharing
strategy: Target your audiences
Show your brand’s visual side
Experiment with short videos
Consider contests/real-time group
photo sharing
Engage in subcommunities
Wednesday, November 20, 13
142. What is it?
Pinterest is a visually-driven site where
people share pictures of things they like.
Wednesday, November 20, 13
143. What is it?
Pinterest is a visually-driven site where
people share pictures of things they like.
They create “boards” (categories) of
“pins” (items/photos/etc.).
Wednesday, November 20, 13
144. What is it?
Pinterest is a visually-driven site where
people share pictures of things they like.
They create “boards” (categories) of
“pins” (items/photos/etc.).
People can search for keywords,
hashtags, or browse categories like
“Food and Drink,” “Men’s Fashion,”
“Geek,” “Tattoos,” “Weddings,” etc. to
find things to add to their boards, or
upload their own pictures.
Wednesday, November 20, 13
147. Why bother?
It’s really popular. By some measures, it’s
the third most-popular social net work.
Wednesday, November 20, 13
148. Why bother?
It’s really popular. By some measures, it’s
the third most-popular social net work.
It’s a way to reach people who may not
spend a ton of time on other social
net works.
Wednesday, November 20, 13
149. Why bother?
It’s really popular. By some measures, it’s
the third most-popular social net work.
It’s a way to reach people who may not
spend a ton of time on other social
net works.
It’s a net work driven by the ideas of
inspiration and specific interests.
Wednesday, November 20, 13
150. Why bother?
It’s really popular. By some measures, it’s
the third most-popular social net work.
It’s a way to reach people who may not
spend a ton of time on other social
net works.
It’s a net work driven by the ideas of
inspiration and specific interests.
It’s a new (ideal) place to tell your story.
Wednesday, November 20, 13
151. Why bother?
It’s really popular. By some measures, it’s
the third most-popular social net work.
It’s a way to reach people who may not
spend a ton of time on other social
net works.
It’s a net work driven by the ideas of
inspiration and specific interests.
It’s a new (ideal) place to tell your story.
Wednesday, November 20, 13
155. General Pinterest strategy:
Pretty, share-able content
Think pretty!
Think shareable! 80% of all pins are
repins.
Wednesday, November 20, 13
156. General Pinterest strategy:
Pretty, share-able content
Think pretty!
Think shareable! 80% of all pins are
repins.
Be very specific in board creation, i.e.
“Breakfast recipes.”
Wednesday, November 20, 13
157. General Pinterest strategy:
Pretty, share-able content
Think pretty!
Think shareable! 80% of all pins are
repins.
Be very specific in board creation, i.e.
“Breakfast recipes.”
Use hashtags.
Wednesday, November 20, 13
158. Other places to consider
sharing
Wednesday, November 20, 13
159. Other places to consider
sharing
Foursquare
Wednesday, November 20, 13
160. Other places to consider
sharing
Foursquare
Reddit
Wednesday, November 20, 13
161. Other places to consider
sharing
Foursquare
Reddit
Vimeo
Wednesday, November 20, 13
163. Questions to ask before
you do anything
Wednesday, November 20, 13
164. Questions to ask before
you do anything
What do we want to get out of this?
Wednesday, November 20, 13
165. Questions to ask before
you do anything
What do we want to get out of this?
Who is our audience (and which
net works do they use)?
Wednesday, November 20, 13
166. Questions to ask before
you do anything
What do we want to get out of this?
Who is our audience (and which
net works do they use)?
What stories resonate for our audience?
Wednesday, November 20, 13
167. Questions to ask before
you do anything
What do we want to get out of this?
Who is our audience (and which
net works do they use)?
What stories resonate for our audience?
What/who do we need in place to start?
Wednesday, November 20, 13
168. How do you get started
building a brand presence?
Wednesday, November 20, 13
169. How do you get started
building a brand presence?
Listen
Wednesday, November 20, 13
170. How do you get started
building a brand presence?
Listen
Engage
Wednesday, November 20, 13
171. How do you get started
building a brand presence?
Listen
Engage
Test
Wednesday, November 20, 13
172. How do you get started
building a brand presence?
Listen
Engage
Test
Wash, rinse, repeat
Wednesday, November 20, 13
179. Brand- building vs.
campaigns
Brand-building
Fewer short-term but more long-term gains
Establishes a “voice”
Builds trust
Campaigns
Mostly short-term gains, possible long-term
gains
Wednesday, November 20, 13
180. Brand- building vs.
campaigns
Brand-building
Fewer short-term but more long-term gains
Establishes a “voice”
Builds trust
Campaigns
Mostly short-term gains, possible long-term
gains
Quick acquisition of followers & buzz
Wednesday, November 20, 13
181. Think of it like “The Rocky
Horror Picture Show”
Wednesday, November 20, 13
182. Think of it like “The Rocky
Horror Picture Show”
Audience participation is key.
Wednesday, November 20, 13
183. Think of it like “The Rocky
Horror Picture Show”
Antici...pation works.
Wednesday, November 20, 13
184. Think of it like “The Rocky
Horror Picture Show”
Show your favorite obsession: Strive to
be a thought leader.
Wednesday, November 20, 13
185. Think of it like “The Rocky
Horror Picture Show”
“Don’t dream it, be it!” Take risks!
Wednesday, November 20, 13
213. Etiquette
Humanize your profile
Be personal
Contribute
Content is king!
Rarely ask others for promotion
Do promote other’s content (12:1 rule)
Wednesday, November 20, 13
214. Etiquette
Humanize your profile
Be personal
Contribute
Content is king!
Rarely ask others for promotion
Do promote other’s content (12:1 rule)
Keep it relevant
Wednesday, November 20, 13
224. Measurement
Analyze:
What content are people responding
to?
What times/days am I getting the
most traction?
What conventions seem to get
attention? (length of message, type of
message, platforms, etc.)
Wednesday, November 20, 13
233. Measurement
Which tools to use?
Composing/tracking tools (Hootsuite)
Listening tools (Tweetdeck)
Wednesday, November 20, 13
234. Measurement
Which tools to use?
Composing/tracking tools (Hootsuite)
Listening tools (Tweetdeck)
Audience sentiment tools (Radian6)
Wednesday, November 20, 13
235. Measurement
Which tools to use?
Composing/tracking tools (Hootsuite)
Listening tools (Tweetdeck)
Audience sentiment tools (Radian6)
Campaign-specific tools (and number
of Facebook campaign/contest addons)
Wednesday, November 20, 13
236. A bit about personal
branding
Wednesday, November 20, 13
237. A bit about personal
branding
Wednesday, November 20, 13
238. A bit about personal
branding
Balance: Be real, but be professional.
Share personal things you wouldn’t mind
your future boss seeing.
Wednesday, November 20, 13
239. A bit about personal
branding
Balance: Be real, but be professional.
Share personal things you wouldn’t mind
your future boss seeing.
Share career/project accomplishments.
Wednesday, November 20, 13
240. A bit about personal
branding
Balance: Be real, but be professional.
Share personal things you wouldn’t mind
your future boss seeing.
Share career/project accomplishments.
Ask questions and reach out to people
you want to connect with
professionally.
Wednesday, November 20, 13
241. A bit about personal
branding
Balance: Be real, but be professional.
Share personal things you wouldn’t mind
your future boss seeing.
Share career/project accomplishments.
Ask questions and reach out to people
you want to connect with
professionally.
Live-t weet from relevant conferences.
Wednesday, November 20, 13
242. A bit about personal
branding
Check out this blog post: http:/
/
www.socialnomics.net/2013/11/19/
being-authentic-and-geeking-out-onsocial-media/
Wednesday, November 20, 13
244. Wrap up:
Key takeaways
You can’t afford to ignore social media in
your marketing efforts.
Wednesday, November 20, 13
245. Wrap up:
Key takeaways
You can’t afford to ignore social media in
your marketing efforts.
Social media rocks, but it’s not a silver
bullet. Like any other marketing effort,
you have to use it well to be effective.
Wednesday, November 20, 13
246. Wrap up:
Key takeaways
You can’t afford to ignore social media in
your marketing efforts.
Social media rocks, but it’s not a silver
bullet. Like any other marketing effort,
you have to use it well to be effective.
Each net work has its own strengths
and strategies, and they may not all be
right for you.
Wednesday, November 20, 13
247. Wrap up:
Key takeaways
You can’t afford to ignore social media in
your marketing efforts.
Social media rocks, but it’s not a silver
bullet. Like any other marketing effort,
you have to use it well to be effective.
Each net work has its own strengths
and strategies, and they may not all be
right for you.
Listen, be nice, and measure everything.
Wednesday, November 20, 13
248. Question time
& thanks!
Wednesday, November 20, 13
Find me online:
annie@smallact.com
smallact.com/blog
gplus.to/smallact gplus.to/alynsen
@smallact @thinklynsen