Social Media Marketing Triads - version 1.1

•Download as PPTX, PDF•

7 likes•1,253 views

Rajesh Lalwani

Trying to integrate social media elements, from a sales and marketing perspective, in a cohesive grid.

Business News & Politics Technology

Social Media
Triads – Version
1.1

Integrating social media, from a marketing and
sales perspective.
1/7/2014

© Scenario Consulting Private Limited

1

Triad – definition

Noun – a group of three, esp. of three closely
related persons or things

1/7/2014

© Scenario Consulting Private Limited

2

What do the sales and marketing teams want?

Buzz > Purchase > Retention

1/7/2014

© Scenario Consulting Private Limited

3

Let’s call them the desired outcomes

Buzz

Conversation
s

Co-creation

Evangelists

Retention

1/7/2014

Engagement

Community

Insights

© Scenario Consulting Private Limited

Purchase

4

Conversational marketing is based on the premise
that…

It allows us to engage stakeholders in conversations; to influence;
gather communities around interests/topics/ objects; draw
insights; identify evangelists; co-create products and services/
offer value that consumers/ stakeholders really want from us.

1/7/2014

© Scenario Consulting Private Limited

5

Social media is an enabler to this desired outcome

Buzz

Conversations

Co-creation

Engagement

Evangelists

Retention

1/7/2014

Community

Insights

© Scenario Consulting Private Limited

Purchase

6

The out-take of these conversations > community >
enablers

Buzz

Conversations

Co-creation

Evangelists

Retention

Engagement

Community

Insights

Purchase

Blogworks – Social Media Marketing Triads – version 1.1
1/7/2014

© Scenario Consulting Private Limited

7

Coming together

Buzz

Conversation
s

Co-creation

Evangelists

Retention

1/7/2014

Engagement

Community

Insights

© Scenario Consulting Private Limited

Purchase

8

Working inside, should lead to results outside…

1/7/2014

© Scenario Consulting Private Limited

9

Don’t you think?

1/7/2014

© Scenario Consulting Private Limited

10

Social Media Marketing Triads

Buzz

Conversation
s

Legend
Co-creation

Enablers

Engagement

Out-take
Desired outcome
Evangelists

Retention

Community

Insights

Purchase

Blogworks – Social Media Marketing Triads – version 1.1
1/7/2014

© Scenario Consulting Private Limited

11

Marketing , simply as it was supposed to be

1/7/2014

© Scenario Consulting Private Limited

12

Rajesh Lalwani
Founder, Blogworks – strategic social media solutions
New Delhi, India
Rajesh.Lalwani@blogworks.in

1/7/2014

© Scenario Consulting Private Limited

13

Thank You

1/7/2014

© Scenario Consulting Private Limited

14

Similar to Social Media Marketing Triads - version 1.1

WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????

Browne & Mohan

PRIMITIVI Services

Paolo Martorino

Important Tips For How to Decide Charge for Social Media Management.pdf

First DigiAdd

INTERIM REPORT .pdf

RishabTaneja2

Creating a marketing_communications_plan

Deborah Spector

Social Media Guide

Explosive Commerce, LLC

Moxie Social Media Approach. pdf

Stephan Merkens

Looking to integrate social media into your markeitng, PR and communications plans to help you achieve your strategic goals? Then you will find this social media workbook of benefit as it covers 9 practical steps you can take to successfully integrate social media in your business communications. If you have questions about integrating social media and social networking platforms in your business, please post your questions to my Facebook Page at http://www.Facebook.com/KrishnaDe If you are looking for in-house digital marketing and social media training programmes, you can contact me at http://www.BizGrowthSupportDesk.com

Social Media Workbook - 9 Keys To Attract More Customers And Profits Through ...

Krishna De

The Hidden Value of a Social Strategy: Social Listening in Practice

Brandwatch

Digital Diversification through PESO Model

Prabhakar Tiwari

Selling is Social

SMEI - Sales & Marketing Executives International, Inc.

Regional Arts & Culture Council Social Media Presentation

Search Engine Academy Northwest

Social media marketing

niraj joshi

In the dynamic world of social media marketing, reaching and engaging your target audience is crucial for achieving your business or personal goals. Two primary methods for expanding your reach on social media are organic reach and paid reach. Each approach has its own strengths, weaknesses, and strategies. In this article, we will explore the differences between organic and paid social media reach and provide insights on how to strike the right balance between the two.

Social Media Reach | Paid Social Media | Social Media

devbhargav1

“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic! You will learn: Plan for real-time opportunities that transcend multiple channels Get results that move campaigns beyond hype via social Employ best practices for developing a program for real-time marketing

The New Wave of Real-Time Social Media Marketing

NetBase Solutions Inc.

Iab social media_infographic

Nadya Rosalia

Simple Steps to a Social Media Strategy

Gina Bowes

DEMS - Delivering Effective Marketing through Social Media

Paul Scott

Five Steps to an Integrated Social Media Campaign

Alterian

The Five Steps of an Integrated Social Media Campaign

Connie Bensen Lund

Similar to Social Media Marketing Triads - version 1.1 (20)

WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????

PRIMITIVI Services

Important Tips For How to Decide Charge for Social Media Management.pdf

INTERIM REPORT .pdf

Creating a marketing_communications_plan

Social Media Guide

Moxie Social Media Approach. pdf

Social Media Workbook - 9 Keys To Attract More Customers And Profits Through ...

The Hidden Value of a Social Strategy: Social Listening in Practice

Digital Diversification through PESO Model

Selling is Social

Regional Arts & Culture Council Social Media Presentation

Social media marketing

Social Media Reach | Paid Social Media | Social Media

The New Wave of Real-Time Social Media Marketing

Iab social media_infographic

Simple Steps to a Social Media Strategy

DEMS - Delivering Effective Marketing through Social Media

Five Steps to an Integrated Social Media Campaign

The Five Steps of an Integrated Social Media Campaign

Recently uploaded

Buy gmail accounts.pdf buy Old Gmail Accounts

Buy Verified Cash App Account

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Falcon Invoice Discounting: The best investment platform in india for investors

Falcon Invoice Discounting

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Adnet Communications

Home Furnishings Ecommerce Platform Short Pitch 2024

Hector Del Castillo, CPM, CPMM

UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE

kajalroy875762

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Falcon Invoice Discounting

30-minute NetSpeed Nuggets virtual session focused on using Storytelling, Purpose, Action, Relationships, and Kudos (SPARK) to design and deliver engaging virtual training. Use stories to frame key learning points. Explain a clear purpose for each activity. Make your virtual training action-oriented, build relationships to increase engagement, and create a positive learning environment with kudos.

Putting the SPARK into Virtual Training.pptx

Cynthia Clay

Shots fired Budget Presentation.pdf12312

LR1709MUSIC

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

IndeedSEO

Pre Engineered Building Manufacturers Hyderabad.pptx

Roofing Contractor

Falcon Invoice Discounting: Aviate Your Cash Flow Challenges

hemanthkumar470700

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI

Tim Wilson

The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf

believeminhh

Itai Liptz has always been mesmerized by the majestic nature of elephants, those gentle giants that roam the African and Asian landscapes. Their complex social structures and emotional intelligence resonate deeply with his own values of community and empathy. Itai Liptz finds it fascinating that elephants can communicate over long distances using infrasound, a frequency that humans cannot hear. These extraordinary animals are also known for their incredible memory, often remembered as "an elephant never forgets," which allows them to recall water sources and recognize family members even after many years apart

Ital Liptz - all about Itai Liptz. news.

htj82vpw

WhatsApp +27737758557 *Cheap Clinic* Abortion pills for sale 50% Off Online What are (Cytotec) abortion pills? The abortion pill should not be confused with the morning after pill as it is intended for use within the first 12 weeks of pregnancy whereas the morning after pill should only be used within 3 to 5 days after intercourse. The abortion pill, Misoprostol, is an approved pregnancy termination method in South Africa How does an Abortion Pill work? Both abortion pills, mifepristone and misoprostol, are usually used in order to terminate a pregnancy. Mifepristone causes the embryo to detach from the uterus thereby cutting off essential nutrients and oxygen carried by the blood. Misoprostol is then taken two days later and triggers the evacuation of the embryo remnants through the vagina. This often appears as a heavy period. Is the Abortion Pill safe? The abortion pill is usually safer than a medical abortion or surgical abortion but should only be considered up to 24 weeks (Or 7months) of pregnancy. Medical Abortion pills can be delivered to you just Call Us to make a desired Delivery Counter or Door call on +27737758557 If you’re looking for quality Birth Control Treatment, then Cheap Top Women’s Clinic is the Women’s Health Clinic for you. Our professional team is here to guide our patients and their families every step of the way. Stop by and schedule an appointment to experience firsthand how our Birth Control Treatment can help your health today

Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...

bleessingsbender

Falcon invoice discounting offers businesses a strategic financial tool to optimize cash flow, fuel growth, and enhance operational efficiency. By leveraging accounts receivable as collateral, businesses can unlock liquidity and seize opportunities with confidence. With flexible funding solutions, transparent terms, and personalized support, Falcon invoice discounting stands as a reliable partner in navigating the complexities of modern business finance.

Falcon Invoice Discounting: Unlock Your Business Potential

Falcon investment

Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...

ssuserf63bd7

""wsp;+971581248768 "/BUY%$ AbORTION PILLS ORIGNAL%In DUBAI ))%3 ((+971_58*124*8768((#Abortion Pills in Dubai#)Abu Dhabi#. #UAE# DUBAI #| SHARJAH#UAE💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation.

Contact +971581248768 for 100% original and safe abortion pills available for...

DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar

WheelTug Short Pitch Deck 2024 | Byond Insights

Hector Del Castillo, CPM, CPMM

10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf

ciolook1

Recently uploaded (20)

Buy gmail accounts.pdf buy Old Gmail Accounts

Falcon Invoice Discounting: The best investment platform in india for investors

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Home Furnishings Ecommerce Platform Short Pitch 2024

UJJAIN CALL GIRL ❤ 8272964427❤ CALL GIRLS IN UJJAIN ESCORTS SERVICE PROVIDE

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Putting the SPARK into Virtual Training.pptx

Shots fired Budget Presentation.pdf12312

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

Pre Engineered Building Manufacturers Hyderabad.pptx

Falcon Invoice Discounting: Aviate Your Cash Flow Challenges

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI

The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf

Ital Liptz - all about Itai Liptz. news.

Abortion pills in Jeddah ! +27737758557, cytotec pill riyadh. Saudi Arabia" A...

Falcon Invoice Discounting: Unlock Your Business Potential

Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...

Contact +971581248768 for 100% original and safe abortion pills available for...

WheelTug Short Pitch Deck 2024 | Byond Insights

10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf

Social Media Marketing Triads - version 1.1

1. Social Media Triads – Version 1.1 Integrating social media, from a marketing and sales perspective. 1/7/2014 © Scenario Consulting Private Limited 1

2. Triad – definition Noun – a group of three, esp. of three closely related persons or things 1/7/2014 © Scenario Consulting Private Limited 2

3. What do the sales and marketing teams want? Buzz > Purchase > Retention 1/7/2014 © Scenario Consulting Private Limited 3

4. Let’s call them the desired outcomes Buzz Conversation s Co-creation Evangelists Retention 1/7/2014 Engagement Community Insights © Scenario Consulting Private Limited Purchase 4

5. Conversational marketing is based on the premise that… It allows us to engage stakeholders in conversations; to influence; gather communities around interests/topics/ objects; draw insights; identify evangelists; co-create products and services/ offer value that consumers/ stakeholders really want from us. 1/7/2014 © Scenario Consulting Private Limited 5

6. Social media is an enabler to this desired outcome Buzz Conversations Co-creation Engagement Evangelists Retention 1/7/2014 Community Insights © Scenario Consulting Private Limited Purchase 6

7. The out-take of these conversations > community > enablers Buzz Conversations Co-creation Evangelists Retention Engagement Community Insights Purchase Blogworks – Social Media Marketing Triads – version 1.1 1/7/2014 © Scenario Consulting Private Limited 7

8. Coming together Buzz Conversation s Co-creation Evangelists Retention 1/7/2014 Engagement Community Insights © Scenario Consulting Private Limited Purchase 8

11. Social Media Marketing Triads Buzz Conversation s Legend Co-creation Enablers Engagement Out-take Desired outcome Evangelists Retention Community Insights Purchase Blogworks – Social Media Marketing Triads – version 1.1 1/7/2014 © Scenario Consulting Private Limited 11

13. Rajesh Lalwani Founder, Blogworks – strategic social media solutions New Delhi, India Rajesh.Lalwani@blogworks.in 1/7/2014 © Scenario Consulting Private Limited 13

Social Media Marketing Triads - version 1.1

Recommended

Recommended

More Related Content

Similar to Social Media Marketing Triads - version 1.1

Similar to Social Media Marketing Triads - version 1.1 (20)

More from Rajesh Lalwani

More from Rajesh Lalwani (12)

Recently uploaded

Recently uploaded (20)

Social Media Marketing Triads - version 1.1