An interview is one of the easiest articles to write. Start with a list of around 10-15 questions, and let the expert answer the questions. Case studies are also an excellent type of content to provide on your site. “ How to” tutorials can be one of the more popular types of content, because people are always wanting to know how to do something, from tying a tie to learning how to write a speech. What about check lists that your potential customers could print out and use offline? Professional SEOs could provide check lists, or insurance agents, real estate agents, and so on. An advice column from an expert in your industry can be very popular on a Web site, with a searchable archives. Your readers can send in questions to be answered by the expert.
Regional Arts & Culture Council Social Media Presentation
Putting the Pieces Together How to use Social Media to Promote your Art or Event
Who is Colleen Wright?• Digital Marketing Instructor for Five Years through Search Engine Academy Northwest• Online Marketer Since 1997• Graduate of Portland State University– Marketing– Advertising Management• Digital Marketing Consultant that has increased revenue for many businesses small and large over the years• Business Advisor for the Small Business Development Center at PCC 2
Who are you?• Name• Medium in which you work• What you hope to get out of todays presentation 3
Creating a Social Media PlanUnderstand your audience:1.Who is your audience?• What does your audience need? (Describe their needs NOT what you offer)• What are your customer’s pain points? (List all of your customer’s pain points)1.What emotions are evoked by their big pain?• What do you do? (How do you solve your customer’s problems?)1.Who are your competitors?2.What differentiates your work from the competition?
Creating a Social Media PlanOnce you have researched your audience and the competition, the next step is to: Create your online brand! then Secure your online brand!
Creating a Social Media Plan Secure your online brand http://knowem.com/
Social Media MarketingUnderstand your customers;hang out where they hang out.Are they on:Why follow your customers?You want to know what your customers want andplace yourself ahead of the competition
Measuring SuccessDetermine how you will measure your successBlog comments ?Conversations ?Links ?Twitter talk ?Better brand recognition ?
Measuring Success Facebook Insights Measures: 1. Likes 2. Reach 3. Talking About This 4. Check-ins