INTERIM REPORT ON INFLUENCER MARKETING

1. INTERIM REPORT
ON
DIGITAL AND
INFLUENCER
MARKETING
SUBMITTED BY :
RISHAB TANEJA (21BSPHH01C0953)

2. A report submitted in partial fulfillment Of
the requirements of MBA programme of IBS
HYDERABAD
Date: 24/04/20223
Acknowledgement :
I would like to express my gratitude to all those who gave
me the possibility to complete this project. I want to thank
IBS HYDERABAD for giving me permission to commence
this project in the first instance, to do the necessary
research work and to use the available data. I am bound
to senior batch students for their stimulating support. I am
deeply indebted to my supervisors, DR.
VENKATESWARARAO (faculty-in-charge) and Mr.
GAGAN SINGH (company guide) for their help, stimulating
suggestions and encouragement in all the time of
internship. I would like to give a special thanks to my
parents and friends for their patient love and help during
this internship.

3. TABLE OF CONTENT :
● ABSTRACT
● TASK ASSIGNED
● INTRODUCTION
● COMPANY PROFILE
● METHODOLOGY
● OBJECTIVES
● TIMELINE OF WORK DONE
● LIMITATIONS
● DESCRIPTION
● WHAT IS INFLUENCER MARKETING?
● IMPORTANCE OF INFLUENCER MARKETING
● STRATEGIES
● STATISTICS
● MID WAY CHANGES OF THE PLAN
● CONCLUSION
● REFERENCES

4. ABSTRACT
As a part of my PGPM curriculum I have done my
internship training at Agile Ventures Pvt Ltd. In this report I
am going to share my experience in the company for the
period of 55 days. During this period my role was to study
the ‘Influencer markets’ and to collaborate for the
company’s ‘in house brands on different social media
platforms’. I was supposed to understand the concept of
influencer marketing and to bring the collaborations to
different niches of bloggers and to create a buzz in the
market for different in house brands. As a part of my
internship I had identified some problems and provided the
recommendations to the company to market the show.

5. TASK ASSIGNED
Planning is a key factor for the success of any project,
what my company guide Mr. Gagan Singh told me at the
first day in company is the importance of planning, with
numerous examples he told me:
1. It helps us to get to our goal.
2. There is less chance of failure.
3. To make good decisions aligned with the goal.
4. To think out of the box
5. To understand how influencer marketing can drive sales

6. GOAL: To generate more sales with the help of
Collaborations with relevant niche according to the chosen
product and drive sales.
Tasks which are assigned to me are:
1. Create a Database of influencers required.
2. Collect each influencers contact information.
3. Reach out to these influencers informing them of the
ongoing collaboration.
4. Convince influencers to collaborate with our brand.
5. Help influencers choose the right product according to
their profile.
6. Create bitly links and descriptions for the posts to be
uploaded.
7. Provide the necessary assistance like scripting, idea
generation to the influencers.
8. Get the desired deliverables completed and make the
payments for each influencer.
9. Create content for Instagram Reels and YouTube for the
brand’s official pages and post regularly.

7. INTRODUCTION:
The main objective of this internship is to get exposure for
the brand on Every social media platform to create
awareness. This is an ideal way to learn about an industry
and to build a relationship with a prospective employer as
well as prospective customer, giving one a chance to
simply hone his creative and people skills at the same
time.
In Agile Ventures my objective is to learn all about Social
media and influencer marketing and to implement my
knowledge in live projects.
We are told to get Instagram reels and Youtube videos
made by bloggers with good engagement on their
channels at the minimal cost. To complete this task we’ve
to collect primary data, find out which leads are hot and
which ones are cold, we’ve to negotiate with the blogger to
get the most at the least cost, provide an idea and scripts
to people in need of them and make sure the video goes

8. live with trackable links and generated code as to track a
sale. This helps in deciding whether the blogger is a good
investment or bad.
COMPANY PROFILE:
Agile Ventures Private Limited is a Private incorporated on
04 July 2006. It is classified as Non-govt company and is
registered at Registrar of Companies, Delhi. Its authorized
share capital is Rs. 100,000 and its paid up capital is Rs.
100,000. It is involved in Legal, accounting, book-keeping
and auditing activities; tax consultancy; market research
and public opinion polling; business and management
consultancy
Additionally, they’ve three in house manufacturing sister
companies namely:
1. Roncuvita : Health Supplements Brand
2. Sleepsia: Orthopedic pillow brand
3. Zimble: Beauty and Skin Care
Vision of the Company: is to seek innovation continuously
in the processes and systems. To add value in whatever
they do & optimize productivity.

9. Mission of the Company: is to strive continuously to
develop exceptional services and products.
METHODOLOGY
1. Primary and secondary data collection
2. Reaching out to influencers to inform them
about the collaboration
3. Negotiating Prices and closing the deal
4. Providing all the necessary things required by
the influencer to make the video
5. Keeping track of ROI ratio with number of
orders placed by the followers of a particular
influencer.

10. OBJECTIVES:
Primary objectives:
● To understand the influencer market
● To understand how a video is ranked above others on
different social media
● To analyze the effectiveness of the collaborations
done.
Secondary Objectives:
● To recommend better ways for data collection and
provide a social media strategy
● To create a buzz about our brand and drive sales
online.

11. TIMELINE OF WORK DONE
Please refer to the given link: COLLAB DETAILS
Limitations of the Study:
1. As agile media’s influencer marketing team is very new,
there is a lack of Single Direction.
2. Lack of Secondary data makes data collection a time
consuming process

12. 3. Lack of Willingness to match the market rates and
keeping the primary focus on Barter Collaborations makes
getting influencers onboard more difficult.
4. More interested in the quantity of videos made, than
quality.
DESCRIPTION:
In the initial stage of our internship, we were given
different brands to collaborate for and I got Roncuvita -
Our Health Supplements Brand and was required to get
Instagram reels made for a list of Products.
In the second stage we moved onto getting 100 YouTube
Videos made for our Pillow Brand - Sleepsia to achieve 10
Lac Views which according to our calculations would
generate 2000 sales as per market click rate and
conversion ratio.
I chose influencer marketing because it’s an interactive
and challenging process helping me brush off my
negotiating and creative skills.

13. What is influencer marketing?
At a fundamental level, influencer marketing is a type of
social media marketing that uses endorsements and
product mentions from influencers–individuals who have a
dedicated social following and are viewed as experts
within their niche. Influencer marketing works because of
the high amount of trust that social influencers have built
up with their following, and recommendations from them
serve as a form of social proof to your brand’s potential
customers.

14. - Why is Influencer Marketing Important?
Influencer marketing is closely related to social media
marketing, as most opinion leaders gather their audience
from social platforms. This channel gives you access to an
enormous audience – half of the global population uses
social networks.
Better yet, influencer marketing enables you to reach
people you can't attain through traditional advertising.
Two-thirds of consumers use ad blockers, but the same
people willingly take advice from influencers. 80% of users
have purchased something based on an influencer’s
recommendation.
Brands that already employ influencer marketing have
proven the effectiveness of this channel. 89% of marketers
say that ROI from influencer marketing is comparable to or
better than other marketing channels. It’s no wonder that
17% of companies spend over half of their marketing
budget on influencers.

15. So, influencer marketing is crucial in the age of social
media and ad fatigue. This channel helps build trust for
your brand and drives impressive results.
Strategies
1. Approach- In this stage I made an initial contact with
the potential influencers and tried to find out how if they
wanted to collaborate with our company.
2. Message- It is the most important stage. Message is
the first point of contact between you and a lead. The aim
of my message was to attract the Manager’s attention,
stimulate his interest and stir a desire for the
collaborations so that he takes appropriate action. The
main aim is to communicate the marketing benefits
effectively to the prospect and convince him to give the
deliverables according to our budget. I not only spoke
about the benefits the influencer was looking for, but also
convinced him about the additional benefits of
Collaborating with our Brand.
3. Handling Objections- I clarified the doubts or
objections that the influencers had.

16. 4. Closing- In this stage I asked the influencers to place
a prepaid order for our Product and confirm the
Collaboration.
5. Follow up- It was my last stage where in I aimed to
develop a long-term relationship with the influencers by
giving generous offers as compared to others.
STATISTICS:
People Reached - 2030
Collaborations Done- 63
Clicks Received on Website- 6500
No of Views- 50
MID WAY CHANGES OF THE PLAN:
1. Motivation:
Motivation is the inner drive that triggers people to achieve
their goals. Motivation helps in achieving the desired
performance levels and in maintaining them. Managers
ought to motivate their personnel in order to attain desired
level of productivity in the organization.

17. 2. Basic Amenities:
As our company is entirely new in Influencer Marketing we
were facing issues in getting good engagement on our
collaborated videos. We were provided access to different
softwares for finding influencers and paid collaborations
were approved to improve video qualities.
3. Target deduction:
Our target for collaboration has been deducted from 200
Videos/month to 100 videos/month. This was done just for
motivating the student towards a more achievable target.
4. Experimentation based on Math:
The amount of videos was decided by mathematical
calculations giving us the estimated result to expect from
the particular campaign and be more sure of what we
were doing instead of just getting endless videos made.
Conclusion
From this 55 days experience in a corporation, I got a
good exposure about what corporate life is about. It’s
waking along with targets and mind stresses every
morning and yet keeping enough calm to make it. The
person who can manage these target and the stress
needs to be calm and trust the process. I personally think
that marketing is not everyone’s cup of tea but if one sets
his target high and continuously strives towards their goal,

18. nothing is impossible. The only thing required in our field is
the right attitude or a positive attitude towards attaining
one’s goal.
References:
1. Wikipedia
2. SlideShare.com
3. Sleepsia.com
4. Roncuvita.com
5. Viralpitch.co
6. Quoruz.com
7. All the secondary data available with the company
8. Google.com