Conversational Marketing

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Conversational Marketing

  1. 1. Conversational Marketing Post http://blogworks.in/blog January 7, 2014 © Scenario 1
  2. 2. Random Clusters V/s Tribes by Choice Image: http://campdesoto.com Source: Seniornet.org We used to hope we got the demographics/ psychographics right…now customers are forming camps. www.blogworks.in January 7, 2014 © Scenario 2
  3. 3. Broadcast V/s Narrowcast Sure it may mean we need to work with more groups sometimes... www.blogworks.in January 7, 2014 © Scenario 3
  4. 4. Sales Pitch V/s Conversations Cartoon: Seniornet.org Krishna mastered the art of speaking to each, while speaking with many... www.blogworks.in January 7, 2014 © Scenario 4
  5. 5. Tell me…  How did you make your last purchase decision?      Buying a movie ticket Selecting the new car Deciding on the school for your child New job Anything...  Traces of this? January 7, 2014 © Scenario 5
  6. 6. Layers of influence, on purchase decisions Expert Opinion Peer Reviews Company website Advertising Media BLT Others Markerter’s view www.blogworks.in January 7, 2014 (Transparent, conversational) © Scenario 6
  7. 7. Blogs and social media are complementary to your efforts  Advertising will continue to drive sales  Media relations will drive visibility  Blogs & social media bring transparency, a first-hand perspective based on participation both from the company and the consumer January 7, 2014 © Scenario 7
  8. 8. Visit us at www.blogworks.in January 7, 2014 © Scenario 8

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