This document outlines a 7 step social media marketing strategy: 1. Audit current social media presence on networks like Facebook and Instagram and compare to competitors. 2. Define the ideal customer through attributes like age, location, job, pain points. 3. Create a social media mission statement reflecting the brand identity and how social media will be used. 4. Identify key success metrics like conversion rate, time on website, reach, brand mentions, and shares. 5. Create and curate engaging content like images, videos, blog posts, and infographics based on the ideal customer. 6. Invest in a social media management tool to schedule content and track results. 7. Continually track,

1. Social MediaMarketingStrategy
XavierDavis,Digital MarketingSpecialistateClincher.
STEP 1: AUDIT
YOUR CURRENT
SOCIAL
PRESENCE
STEP 2:
DOCUMENT WHO
YOUR IDEAL
CUSTOMER IS
STEP 3: CREATE A
SOCIALMEDIA
MISSION
STATEMENT
STEP 4: IDENTIFY
KEY SUCCESS
METRICS
STEP 5: CREATE
ANDCURATE
ENGAGING
CONTENT
STEP 6: INVESTIN
A SOCIALMEDIA
MANAGEMENT
TOOL
STEP 7: TRACK,
ANALYZE,
OPTIMIZE
take a quicklook
at where youare.
A fewareasto
considerwhen
auditingyour
business’ssocial
mediapresence
are:
Whichnetworks
are youcurrently
active on
Are your
networks
optimized(photo
and coverimages,
bio,URL, etc.)
Whichnetworks
are currently
bringingyouthe
mostvalue
How doyour
profilescompare
to your
competitors’
profiles
getas specificas
possible with this
part.
Answer
the following
questionstohelp
youcome upwith
a highlyfocused
buyerpersona:
Age
Location
JobTitle
Income
PainPoints(that
your businesscan
solve)
exactlywhatyou
planto
use your social
mediapresence
for andshould
reflectyourbrand
identity.
rationalize
spendingtime
and moneyon
somethingthat
isn’timproving
ConversionRate
Time Spenton
Website
Reach
Brand Mentions
Sentiment
Total Shares
You knowwhoyour
ideal
customerisand you
usedthat
informationto
create your social
mediamission
statement.Armed
withthis
informationit
shouldbe easyfor
youto begin
creatingand
curatingcontent.
 Images
 Videos
 BlogPosts
 Company
News
 Infographics
 eBooks
 Interviews
creatinghigh
quality,
engagingcontent
contentcalendar
social media
managementtool
contentcalendar
trackingyour
results,analyzing
the data and then
makingtweaksto
optimize them
“The aimof marketingistoknowand understandthe customersowell the productorservice fitshimandsellsitself.” –PeterDrucker