This document outlines a social media promotion strategy for an e-commerce site sale. It involves influencer promotion on Twitter, Facebook, Instagram, Pinterest and blogs. For Twitter, 200-250 influencers will post about products with hashtags. For Facebook, 100 influencers will share product benefits and tag friends. Instagram will use 100 influencers divided into groups posting pictures with hashtags. Pinterest will use 100 influencers divided into boards pinning products. Blog promotion will use 10 bloggers writing posts about products. The company microsite will be reorganized to highlight products and recommendations.

1. Social Media Promotion
For a Sale on an E-commerce Site

2. Strategy
• Twitter Promotion
• Facebook Promotion
• Instagram Promotion
• Pinterest Promotion
• Blog Promotion
• Microsite Rebranding

3. Twitter Promotion
• Involve around 200-250 influencers : No of Tweets:5000
• They would be divided into 5 different categories of products
• Each product category to have a different hashtag & 1 universal hashtag
• They would be given 5 different products to be marketed
• They would be tweeting the links of products by mentioning their benefits
• They would be sharing pictures of the products in their tweets
• They would tag 2-3 friends in each tweet

4. Twitter Trending Promotion
• Involve around 200-250 influencers
• No of Tweets:3000
• Trending : 2-3 hrs minimum per day
• Trending on day of sales

5. Facebook Promotion
• Around 100 Facebook influencers to be selected who have at least 1000
friends each
• Would be divided into 5 groups with 2 products each
• They would be sharing benefits of the products with the respective links
• They would be tagging at least 5 friends each
• All posts to be in Public mode only
• Rather than Hashtag, we will be using Keyword of the sale

6. Instagram Promotion
• Select around 100 Instagram influencers with at least 400 followers each
• Divide them into 3 groups with 3 products each
• They would be sharing the benefits of the products with the pictures
• 3 different hashtags will be used by the 3 groups
• There will be 1 universal hashtag
• All Instagram profiles have to be open
• They will have to tag at least 5 friends

7. Pinterest Promotion
• Select 100 Pinterest influencers with 300 followers each
• Divide them into 3 groups with 10 products each
• Create 2 boards each and pin 5 products to each board
• Each product to have link to it’s respective page
• 3 different hashtags by each group with 1 universal hashtag
• Tag at least 5 friends each
• All Pinterest profiles to be open profiles

8. Blog Promotion
• 10 bloggers with minimum 5000 visits per month to be selected for 3 to 4
groups mainly Fashion, Technology, Retail and Lifestyle
• Each of them to write 2 blog posts each which feature 4 products each with
links to them and mention about their benefits along with pictures
• To tweet these blogposts and share them on Facebook with the appropriate
hashtags or keywords

9. Microsite Rebranding
• Microsite Homepage to be divided into multiple categories
• Top trending products to be displayed
• Product recommendations to be displayed in those categories (when logged
in or via browse history)
• New products to be displayed separately
• Coupon code to be automatically applied while buying from Microsite