Social Media Marketing; 'Letting you know, what you don't know'

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Dify Social Q&A session & a ‘Wot Wot’ (iDareU) Case Study presentation by Steve Hubbard at the Collins & Co 2020 NFP Conference this Thursday, 12 March.

Marketing

Letting You Know,
What You Don't Know –
NFP Q&A session &
a ‘Wot Wot’ (iDareU) Case Study

Dotty wot & Spotty wot
Q&A & a ‘Wot Wot’ (iDareU) Case Study
📍WHO’s in the room?
📍WHY are you in the
room?
📍WOT do you know
about social media?
📍WOT don’t you know
about social media
marketing for your NFP
business?
2 Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

3
WHY?
📍PROTECT
📍DIFFERENTIATE
📍“BE TOP OF MIND”
📍INCREASE
= COMPETITIVE
ADVANTAGE i.e.
WINNING!
Sue & Chloe
Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

4
Social media audit & consult
Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

5
Social media setup & planning
Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

6
Social media marketing
management
Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

7
Social media insights reporting
Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

8
Social media reputation
management
Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

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Social Media Marketing; 'Letting you know, what you don't know'

1. Letting You Know, What You Don't Know – NFP Q&A session & a ‘Wot Wot’ (iDareU) Case Study

2. Dotty wot & Spotty wot Q&A & a ‘Wot Wot’ (iDareU) Case Study 📍WHO’s in the room? 📍WHY are you in the room? 📍WOT do you know about social media? 📍WOT don’t you know about social media marketing for your NFP business? 2 Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

3. 3 WHY? 📍PROTECT 📍DIFFERENTIATE 📍“BE TOP OF MIND” 📍INCREASE = COMPETITIVE ADVANTAGE i.e. WINNING! Sue & Chloe Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

4. 4 Social media audit & consult Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

5. 5 Social media setup & planning Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

6. 6 Social media marketing management Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

7. 7 Social media insights reporting Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

8. 8 Social media reputation management Steve Hubbard a DIFY Social, Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) e marketer@difysocial.com.au w www.difysocial.com.au

9. 9 Dify Social® Model

10. 10

Editor's Notes

WHY? This session & not others (with a replacement presenter!)
Ask the Questions noted Ask Siri to take some notes Ask Sue to stage Ask Sue about her interest in social media for iDareU and why she engaged support (from Dify Social)?
▶️ PROTECT and build equity in your brand and business online and through social media websites.▶️ DIFFERENTIATE your brand, business and representatives’ online and social media presence from competitors (or threat of) and exemplify for their umbrella of relationships.▶️ “BE TOP OF MIND” with your target communities by exponentially increasing the number of communication ‘touch points’ with your existing clients/customers, prospects and community network.▶️ INCREASE business development OPPORTUNITIES using inbound marketing tactics and proofing, to drive the target audience to explore their interest and engage via the social channels, website, phone, email and or the front door of a ‘bricks and mortar’ business.
Where do we start? ‘gaps & opportunities

Social Media Marketing; 'Letting you know, what you don't know'

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