Harnessing the power of social media for your NFP
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Dify Social media marketing presentation by Steve Hubbard CPM MMktg at Collins & Co's Not-For-Profit Conference 2019. #NFPsocial #socialbusiness #socialmedia #marketing
![WHY?
2
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
To attract and retain more customers](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Harnessing the power of social media for your NFP
- 1. WINNING WITH SOCIAL MEDIA!
- 2. WHY? 2 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au To attract and retain more customers
- 3. 3 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au 1. PROTECT & build equity (assets) Competitive Advantage - Objectives
- 4. Business Assets 4 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Your Website – content repository
- 5. Business Assets 5 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au LinkedIn – you!
- 6. Business Assets 6 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au LinkedIn – your business
- 7. Business Assets 7 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Facebook page
- 8. Business Assets 8 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Twitter
- 9. Business Assets 9 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Google
- 10. Business Assets 10 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au YouTube
- 11. Business Assets - Audit 11 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Do try this at home!
- 12. Competitive Advantage - Objectives 12 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au 2. DIFFERENTIATE your brand, business and representatives
- 13. Competitive Advantage - Objectives 13 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au 3. ‘BE TOP OF MIND’ with target communities
- 14. Competitive Advantage - Objectives 14 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au INCREASE business development OPPORTUNITIES
- 15. SMM STRATEGY (Model) 15 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
- 16. SOCIAL STRATEGY HOUSE 16 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au BUSINESS / MARKETING (BRAND) STRATEGY Place Price Product Promotion
- 17. CUSTOMER = TARGET AUDIENCE 17 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
- 18. OFFER (aka bribe) 18 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
- 19. YOU = YOUR UNIQUE “UNFAIR ADVANTAGE” 19 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
- 20. COPY (What you say) + DESIGN (What you look like) = CONTENT MARKETING 20 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
- 21. COMMUNICATIONS & ADS “FRUIT SALAD” 21 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Traditional New
- 22. ONLINE – WEB 2.0 22 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au No longer one way, it’s “P2P”
- 23. YOU – LINKEDIN 23 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Are you representing appropriately?
- 24. YOUR NETWORK 24 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au 1st Connections (2nd & 3rd) – Gamification
- 25. YOUR RIVALS 25 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Good, bad, ugly & unvisible
- 26. YOUR PROSPECTS & CUSTOMERS 26 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Where do they live, how old are they, what are they interested in? …
- 27. WEBSITE SOCIAL PROOFING 27 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
- 28. “INBOUND” MARKETING 28 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Taking website content to social media to bring them to the business …
- 29. LOCAL SOCIAL 29 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Targeted ”hyper local” area marketing & ads …
- 30. RETURN ON INVESTMENT 30 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Cost (Money + Time) to attract & retain customers LESS sales revenue
- 31. METRICS – FACEBOOK 31 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Page Insights
- 32. FACEBOOK / INSTA ADS 32 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Sponsored post performance
- 33. FACEBOOK PIXEL 33 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Helps measure ads results, track conversions and remarket to your website visitors.
- 34. LINKEDIN 34 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Personal Dashboard
- 35. LINKEDIN 35 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Personal Dashboard
- 36. TWITTER 36 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Analytics
- 37. GOOGLE (My Business) 37 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Insights = How customers search for your business
- 38. Any questions or feedback? 38
Editor's Notes
- WHY? WINNING WITH SOCIAL MEDIA!
- With all marketing communications, including social media marketing & Facebook ads, it’s just like cricket: there’s only to functions.
- PROTECT and build equity in the brand and business online and through social media websites.
- Online Business Assets, starting with #1
- Online Business Assets, starting with #1
- Online Business Assets, starting with #1
- Online Business Assets, starting with #1
- Online Business Assets, starting with #1
- Online Business Assets, starting with #1
- Online Business Assets, starting with #1
- Online Business Assets, starting with #1
- DIFFERENTIATE your brand, business and representatives – do an audit of your NFP rivals!
- ‘Be top of mind’ with target communities by exponentially increasing the number of communication ‘touch points’ with prospects and existing participants and community network.
- INCREASE business development OPPORTUNITIES using inbound marketing tactics and proofing, to drive the target audience to explore their interest to enquire & purchase products.
- STRATEGY (Model)
- Not just Marketing Communications (Promotion)
- Content repository
- 1. Facebook – 15,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs) 3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data) 4. WhatsApp – 7,000,000 Active Australian Users 6. WordPress.com – 5,800,000 7. Twitter – 4,700,000 Monthly Active Australian Users approx 8. LinkedIn – 4,500,000 Monthly Active Australian Users approx 20. Google Plus – 45,000 Monthly active Australian users approx
- Having now worked and applied my social media marketing strategy to 200+ businesses and organisations, I know (and believe) for both my business and for those that I work with, organisational “culture” is key to success. Most of us start out working with “AAA” and the further we go along, and more successful we become, we can afford to shift to “TTT” i.e. this type of person, in this type of business, using this model at this price … I’m a member of B1G1 and am a firm believer in using business for good! Hence a portion of what my business customers pay us goes towards local and global charities such as “Dot Com Mob” (Australia), Blue Dragon Childrens’ Foundation (Vietnam) & The Bombay Mothers Society (India). If you’re able to identify other business “do gooders” from what you’ve seen and heard today – a direct and personal referral by phone, email or my social media channels would be much appreciated