5 Key Ingredients For Successful Business Social Media - BBBF presentation

•

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My presentation at Capital Club, BFH on 5 key ingredients for successful social media. Organized by BBBF - Bahrain British Business Forum 24 March 2014

Social Media

Adel
A.
Maymoon:

•  More
than
12
years
experience
in

Media,
PR,
MarkeGng,
and
Online

CommunicaGons.

•  Founder
and
CEO
of
award
winning

company
Tawasul
Al
Khaleej
Social

Media.

•  Founding
Board
Member
&

CommunicaGons
Director
for
Social

Media
Club
Bahrain.

•  Founding
team
member
of
the

eGovernment
Program
in
Bahrain.

•  Jury
Head
and
Member
for
many

Social
Media
and
eContent
Awards.

•  Ranked
#19
in
top
100
List
of

Technology
Experts
to
follow
on

TwiYer
-‐
Oct
2013.

About
me

@adelmaymoon

Our
ObjecGve

Ø Learn
PracGcal
Tips

Which
Will
Help
Your

Business
Grow
Using

Social
Media

Ø 5
Key
ingredients
for

success

Peter
Drucker

A
change
is
something
people
do;
a
fad
is

something
people
talk
about.

Time
Spent

Source:
hYp://www.emarketer.com/ArGcle/Web-‐Users-‐Middle-‐East-‐Emphasize-‐Social-‐Networking/1010437

Worldwide

Source:
hYp://www.emarketer.com/ArGcle/Web-‐Users-‐Middle-‐East-‐Emphasize-‐Social-‐Networking/1010437

Social
media
in
Bahrain

0

100000

200000

300000

400000

500000

600000

Facebook

TwiYer

LinkedIn

Instagram

514000

260000

160000

120000

Sources:
Social
Media
Club
Bahrain,
Ministry
of
TelecommunicaGon
Nov.
2013

+50%
+20%
+20%
+14%

A
million
subscribers!

Source:
hYp://www.bna.bh/portal/news/574280

The
Problem

•  Started
River
Pools
in

2001
with
two
partners

•  Housing
market

collapsed
2008

•  Recession

•  Big
Trouble!

Source:
hYp://www.copyblogger.com/brick-‐and-‐mortar-‐content-‐markeGng/

The
SoluGon

•  Started
Blogging

•  Content

MarkeGng

•  Strategy:

Answer

Customer

QuesGons

•  Became
the
best

teacher
in
his

ﬁeld

Source:
hYp://www.copyblogger.com/brick-‐and-‐mortar-‐content-‐markeGng/

Results

•  $500,000
in
annual
incremental
sales
comes

from
coupon

•  codes
and
traﬃc
exclusive
from
Facebook

•  12%
of
traﬃc
to
the
State
Bicycle
Co.
website

came
from
Facebook

•  1/5th
cost
per
click
on
Facebook
compared
to

other
adverGs-‐ing
planorms

•  10x
growth
in
fan
base,
from
4,600
to
46,000-‐
plus
within
12
months

Source:
hYp://cdn.pamorama.net/wp-‐content/uploads/2013/05/State_Bicycle_Company_Facebook_markeGng_case_study.pdf

5
Key
Ingredients
for

Successful
Social
Media

5-‐
Measure

Success
of
any
social
media

strategy
is
measured
against:

•  Quan+ta+ve
results

(stats,
channel
growth,

etc.)

•  Qualita+ve
results

(senGment,
conversaGon

analysis,
etc.)

Social
Media
KPI’s
should

benchmark
the
following
3

elements:

Summary

•  Social
Media
is
a
game
changer

•  Social
Media
is
here
to
stay

•  Social
Media
is
the
best
method
of
MarkeGng

•  Failing
to
plan
=
planning
to
fail

•  Start
blogging

•  Tell
your
story

The
quesGon
is
not

“Are
you
doing
social
media?”

The
QuesGon
is

“How
good
are
you
doing
social
media?”

?

In
2014..

Contact
Me

TAWASUL
Al
KHALEEJ
Social
Media
Communica+on

P.O.
Box
20207,
DiplomaGc
Area,
Kingdom
of
Bahrain

(+973)
39322111

adel@tawasul.me

www.tawasul.me

@adelmaymoon

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5 Key Ingredients For Successful Business Social Media - BBBF presentation

1. Using Social Media To Grow Your Business -‐ 5 Key ingredients for success BBBF Organiza+onal Eﬀec+veness Group Mee+ng Capital Club, BFH -‐ 24 March 2014 – 7pm Adel Maymoon Online Communica+ons Expert

2. Adel A. Maymoon: •  More than 12 years experience in Media, PR, MarkeGng, and Online CommunicaGons. •  Founder and CEO of award winning company Tawasul Al Khaleej Social Media. •  Founding Board Member & CommunicaGons Director for Social Media Club Bahrain. •  Founding team member of the eGovernment Program in Bahrain. •  Jury Head and Member for many Social Media and eContent Awards. •  Ranked #19 in top 100 List of Technology Experts to follow on TwiYer -‐ Oct 2013. About me @adelmaymoon

3. Our ObjecGve Ø Learn PracGcal Tips Which Will Help Your Business Grow Using Social Media Ø 5 Key ingredients for success

4. Let’s start!

6. Change or Fad?

7. Peter Drucker A change is something people do; a fad is something people talk about.

8. Time Spent Source: hYp://www.emarketer.com/ArGcle/Web-‐Users-‐Middle-‐East-‐Emphasize-‐Social-‐Networking/1010437

9. Worldwide Source: hYp://www.emarketer.com/ArGcle/Web-‐Users-‐Middle-‐East-‐Emphasize-‐Social-‐Networking/1010437

10. Social media in Bahrain 0 100000 200000 300000 400000 500000 600000 Facebook TwiYer LinkedIn Instagram 514000 260000 160000 120000 Sources: Social Media Club Bahrain, Ministry of TelecommunicaGon Nov. 2013 +50% +20% +20% +14%

11. A million subscribers! Source: hYp://www.bna.bh/portal/news/574280

12. Story +me

13. Meet Marcus Sheridan

14. The Problem •  Started River Pools in 2001 with two partners •  Housing market collapsed 2008 •  Recession •  Big Trouble! Source: hYp://www.copyblogger.com/brick-‐and-‐mortar-‐content-‐markeGng/

15. The SoluGon •  Started Blogging •  Content MarkeGng •  Strategy: Answer Customer QuesGons •  Became the best teacher in his ﬁeld Source: hYp://www.copyblogger.com/brick-‐and-‐mortar-‐content-‐markeGng/

16.

17.

18. ObjecGves •  Arizona-‐based bicycle manufacturer State Bicycle Co. wanted to use Facebook to familiarize people with its brand and vision to: •  Increase fan engagement when communicaGng product releases and upcoming events •  Drive fans to purchase directly from its e-‐ commerce site statebicycle.com Source: hYp://cdn.pamorama.net/wp-‐content/uploads/2013/05/State_Bicycle_Company_Facebook_markeGng_case_study.pdf

19.

20. Results •  $500,000 in annual incremental sales comes from coupon •  codes and traﬃc exclusive from Facebook •  12% of traﬃc to the State Bicycle Co. website came from Facebook •  1/5th cost per click on Facebook compared to other adverGs-‐ing planorms •  10x growth in fan base, from 4,600 to 46,000-‐ plus within 12 months Source: hYp://cdn.pamorama.net/wp-‐content/uploads/2013/05/State_Bicycle_Company_Facebook_markeGng_case_study.pdf

21. 5 Key Ingredients for Successful Social Media

22. 1-‐ Planning

23.

24. 2-‐ Blog

25.

26. 3-‐ UniﬁcaGon

27. 4-‐ Content

28. 5-‐ Measure

29. 5-‐ Measure Success of any social media strategy is measured against: •  Quan+ta+ve results (stats, channel growth, etc.) •  Qualita+ve results (senGment, conversaGon analysis, etc.) Social Media KPI’s should benchmark the following 3 elements:

30. Summary •  Social Media is a game changer •  Social Media is here to stay •  Social Media is the best method of MarkeGng •  Failing to plan = planning to fail •  Start blogging •  Tell your story

31. The quesGon is not “Are you doing social media?” The QuesGon is “How good are you doing social media?” ? In 2014..

32. Thank you! Q & A

33. Contact Me TAWASUL Al KHALEEJ Social Media Communica+on P.O. Box 20207, DiplomaGc Area, Kingdom of Bahrain (+973) 39322111 adel@tawasul.me www.tawasul.me @adelmaymoon

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5 Key Ingredients For Successful Business Social Media - BBBF presentation