The Building Industry Conference Board (BICB) and Commercial Interiors Contractors Association (CICA) are hosting a social media luncheon on August 15, 2012 for construction, architecture, engineering, and commercial real estate professionals. The event will feature a panel discussion on using social media in commercial construction from 12:15-12:55pm followed by networking until 1:30pm at the City Club of SF. Registration is $50-75 by August 13. The panelists include the CEO of an social media construction camera company, the CMO of an online real estate platform company, the CEO of a social media lead generation startup, and a social media marketing consultant will moderate.

1. Building Industry Conference Board (BICB) and Commercial Interiors Contractors Association (CICA) present
Social Media LUNCHEON
for the Construction/Architecture/Engineering/Commercial Real Estate Industries
AUGUST 15, 2012 • Learn what social media is all about
• How social media is applied in the
Registration 11:30am - 12:15pm
commercial construction industry
Panel Discussion 12:15pm - 12:55pm • Ways to use social media to improve
Networking 12:55pm - 1:30pm marketing effectiveness while reducing cost
• Social media vs. traditional marketing tools
City Club of SF
155 Sansome Street, 11th Floor
$50/Members - $75/Non-members; Register by 8-13-12 at:
San Francisco, CA
http://bicb-cica-socialmedia.eventbrite.com/
GREG TANAKA, CEO, EYE STALKS CORPORATION
Greg Tanaka is CEO of Eye Stalks Corporation (www.EyeStalks.com). Greg also serves on the Palo Alto Planning and
Transportation Commission, served on the Palo Alto Infrastructure Blue Ribbon Commission, been an Owner-Builder and
Architect, and is a Caltech and UC Berkeley engineer alumni. Eye Stalks provides the only social media-based construc-
tion camera solutions for the commercial construction industry. These systems are used for marketing purposes and to
also help project teams collaborate more effectively. Eye Stalks is also introducing pedestrian and vehicular traffic moni-
toring solutions for the retail and commercial real estate industries.
JOSHUA BOLTUCH, CMO, HONEST BUILDINGS
Joshua Boltuch is Chief Marketing Officer of New York City based Honest Buildings, Inc. – an online real estate platform
that allows users to find and compare information about any building in the U.S., just by typing in an address. Honest-
Buildings.com offers members free networking and premium business development tools so owners, service providers
and tenants can connect with one another, exchange offers and services, and do more business more efficiently. Prior to
Honest Buildings, Josh was co-founder and co-CEO of AmieStreet.com, the first dynamically priced digital music service
where songs start free and go up in price the more popular they become.
MARK TRANG, CEO AND CO-FOUNDER, SOCIAL PANDAS
Mark Trang is CEO and Co-Founder of SocialPandas, a San Francisco-based software startup that helps companies turn
Facebook Likes and Twitter Tweets into leads and revenue. Previously, Mark held product and marketing executive roles at
Salesforce.com (CRM & sales tools) and LivePerson (online chat for sales & customer service). He holds an undergradu-
ate and MBA degree from UCLA and is a frequent tech industry speaker at conferences including Web 2.0, Dreamforce,
and TiECon.
MODERATOR: CARMINA A BACANI, SOCIAL MEDIA MARKETING CONSULTANT,
INFUSE MARKETING
Carmina Bacani, Owner/Social Media Marketing Manager, is a Marketing Consultant with 14 years of experience, spe-
cializing in the development, strategy and execution of social media marketing for small to medium-sized businesses.
Carmina received her marketing degree from Capilano University in Vancouver, Canada. She has held positions within
a wide range of industries, including professional services, real estate, and design. With a background in marketing and
business development in the B2B and B2C markets, Carmina continues to build close relationships with business owners
and managers at all levels.
www.cica-sf.com www.bicb.us
CICA BICB twitter hash tag will be available to tweet questions during the panel discussion.
To provide a hash tag, type message on Twitter followed by #CICABICB