2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

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Introduction to open-access publishing for authors, co-presented with Heather Joseph from SPARC

6 June 2010
Text and Academic Authors Association Conference
Minneapolis, MN

Published in: Education, Business
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2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)

  1. 1. Open-Access Textbooks<br />Nicole Allen<br />The Student PIRGs<br />2010 TAA Conference<br />June 25, 2010<br />
  2. 2. The Problem<br />
  3. 3. The Problem<br />Students spend $900 per year<br />Prices rising 2-4x inflation<br />Students spend$900 per year<br />Prices rising 2-4x inflation<br />Affects some students more than others<br />
  4. 4. The Problem<br />Broken Market<br />Flawed market structure gives publishers too <br />much power<br />Producer<br />Consumer<br />
  5. 5. The Problem<br />Broken Market<br />Flawed market structure gives publishers too <br />much power<br />Publisher<br />Student<br />Professor<br />
  6. 6. The Problem<br />Publisher<br />Broken Model<br />Self-destructive business model drives publisher market abuses <br />Each textbook is bought and sold several times, but the publisher only profits on the first sale<br />Bookstore<br />used books<br />Students<br />
  7. 7. About Open Textbooks<br />
  8. 8. About Open Textbooks<br />1. A textbook<br />What is an opentextbook?<br />2. Open license<br /><br />
  9. 9. About Open Textbooks<br />For most open licenses...<br />Rights users get:<br /><ul><li>Access at no cost
  10. 10. Copy & reformat
  11. 11. Distribute copies</li></ul>And usually...<br /><ul><li>Customization
  12. 12. Distribute copies</li></ul>Rights authors keep:<br /><ul><li>Attribution</li></ul>And sometimes...<br /><ul><li>Commercial use
  13. 13. Customization
  14. 14. Relicensing</li></li></ul><li>About Open Textbooks<br />4. Other formats<br />1. A textbook<br />2. Open license<br />3. Online access<br />What is an opentextbook?<br /><br />
  15. 15. About Open Textbooks<br />94%<br />Comfortable with print<br />Students showed a strong preference for print as their primary format.<br />48%<br />Comfortable with digital<br />25%<br />Digital<br />75%<br />Print<br />60%<br />Low-cost print<br />40%<br />Free <br />online<br />70% wanted the option to use both<br />
  16. 16. About Open Textbooks<br />Print on demand<br />$29.35<br />Sony Reader<br />free<br />PDF<br />free<br />Online<br />free<br />Kindle DX <br />free<br />Kinkos<br />$25.00 <br />LaTeX<br />free<br />Self-print<br />at cost<br />
  17. 17. About Open Textbooks<br />PDF<br />$24.95<br />Print (color)<br />$59.95<br />Online<br />free<br />Print (B+W)<br />$29.95<br />Self-print<br />at cost<br />Study package<br />$14.95<br />Audio book<br />$39.95<br />
  18. 18. Open Textbook Models<br />E-books and Open Textbooks:<br />Digital<br />One of several format options<br />Readable on computer or e-reader<br />Marginal cost near zero<br />
  19. 19. About Open Textbooks<br />E-books<br />Need passcode<br />Limited license<br />Mutually exclusive with other formats<br />Still prone to piracy<br />Open Books<br /><ul><li>Worldwide access
  20. 20. License is forever
  21. 21. Other formats are optional
  22. 22. Piracy not an issue</li></li></ul><li>Why open textbooks?<br />
  23. 23. Why Open Textbooks?<br />Open textbooks fix the problem by making the market more student centric<br />Publisher<br />Student<br />Professor<br />
  24. 24. Open Textbook Models<br />
  25. 25. Open Textbook Models<br />1. Individual authors<br />Personal motivations<br />Sabbatical time/grant funding<br />Count open textbooks toward tenure?<br />
  26. 26. Open Textbook Models<br />2. Institutional projects<br />A consortium of 80+ community colleges is pooling resources to write and review texts<br />Rice University founded CNX.org, a platform that hosts numerous open books<br />Hewlett & Maxfield Foundations funded the creation of a new open textbook<br />
  27. 27. Open Textbook Models<br />3. Government funding<br />A new bill introduced by Sen. Durbin (D-IL) would create a federal grant program to create open textbooks through the NSF <br />The WA community college system received state funding to create open curriculum & texts for the 80 highest enrollment courses.<br />
  28. 28. Open Textbook Models<br />4. Commercial publishers<br />Flat World Knowledge is the first open textbook publisher. Their first books launched in spring 2009, and are now used at over 400 schools.<br />
  29. 29. What You Can Do<br />
  30. 30. What You Can Do<br />Seek, consider and adopt open textbooks in your own courses<br />Give preference to publishers with open-access business models<br />Regain the rights to older books and release them as open textbooks<br />
  31. 31. What You Can Do<br />Join us at the table as we pursue federal funding for open textbooks<br />
  32. 32. Open-Access Textbooks<br />Nicole Allen<br />The Student PIRGs<br />2010 TAA Conference<br />June 25, 2010<br />

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