Library Instruction for Color Theory (Extended)


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Based on library instruction session for Color Theory class. Applies color theory to different subjects. Shows information sources, including books, articles, and websites. Created by J. Rinalducci.

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Library Instruction for Color Theory (Extended)

  1. 1. COLOR THEORY Time Date Professor
  2. 2. Library Resources <ul><li>Research Guide </li></ul><ul><li>Library catalog—books, videos… </li></ul><ul><li>Research Databases—articles </li></ul><ul><ul><li>Art Fulltext & Omnifile Fulltext </li></ul></ul><ul><ul><li>Psychology & Behavioral Sciences Collection </li></ul></ul><ul><ul><li>BHA (art history) & DAAI (design) </li></ul></ul>
  3. 3. Images <ul><li>Books </li></ul><ul><li>Articles </li></ul><ul><li>Grove Dictionary of Art </li></ul><ul><li>Visual Resources Center </li></ul><ul><li>Websites: journals, museums, universities, professionals… </li></ul>Blue: The History of a Color by Michel Pastoureau Hiroyuki Shindo Shindigo Space 07 (2006) Part of The Textile Museum exhibit “Blue”
  4. 4. Color and Psychology <ul><li>Color choice can affect </li></ul><ul><li>the psychological impact </li></ul><ul><li>of an image or object </li></ul><ul><li>Color: The Secret Influence by </li></ul><ul><li>Kenneth R. Fehrman, & Cherie Fehrman </li></ul><ul><li>Find more books & articles -> </li></ul><ul><li>Search: color AND psychology </li></ul><ul><li> or color AND psychological </li></ul><ul><li>See what you get! </li></ul>
  5. 5. Historical Meanings of Color <ul><li>Green as symbol of fertility </li></ul><ul><li> </li></ul>From “Color and Culture Matters” at http:// / culturematters.html The Green Man: pagan symbol of fertility
  6. 6. Cultural Meanings of Color <ul><li>Traditional Japanese </li></ul><ul><li>wedding garment </li></ul><ul><li>is red for luck </li></ul><ul><li>Wedding Traditions at </li></ul><ul><li> / </li></ul><ul><li>people/ ebradshaw /wedding/ </li></ul><ul><li>wedding_traditions.htm </li></ul>Image from JP NetKimono Hypertext (Massachusetts Institute of Technology)
  7. 7. Color in Interior Design <ul><li>Changing a room’s color </li></ul><ul><li>scheme can affect the mood </li></ul>Search terms : Interior design Interior decoration Psychology Color Color in interior design Color in design Images from Sunset Magazine— http:// “ The $30 makeover: A little Paint Transforms a Kitchen” by Ann Bertelsen
  8. 8. Dark Blue (oceans, twilight skies, gemstones) =trust, dignity, security, professionalism Orange (fire, sunset, fruit) =energy, excitement, warmth, vitality * Examples from Color and Advertising Complimentary Colors—Cool & Warm Search Wilson Omnifile Fulltext & Find: “ Designing Big Dreams” in Nation’s Business (Aug. 1997)—discusses Wheaties box “ Why Packaging Must Pack a Bigger Punch” in Advertising Age (Oct. 22, 2007)
  9. 9. More Color AND Advertising : Brand Recognition Image from BRIAN SIBLEY: the blog (writer & broadcaster) http :// Billboard ad for Snickers using color and not the brand name Then—search Omnifile Fulltext and find… “ Sacred Ground No More: Brands Play With Labels” in Adweek from October 30, 2006 Then, get the article in Lexis Nexis Academic
  10. 10. Color in Toy Design “Blue & Pink” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August 2007) Found searching Art Fulltext Design Toys Psychology Gender Color Blue Marketing Children
  11. 11. Color in Toy Design “Pink & Blue” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August 2007) Found searching Art Fulltext Design Toys Psychology Gender Color Pink Marketing Children
  12. 12. Find Books color in clothing color and clothing color and fashion Fashion-> color in architecture color and architecture Architecture-> color in design color in interior decoration color and design color and decoration Interior design-> color—psychological aspects color and psychology Psychology of color-> color in art color and art General search-> Narrow search (Subject Search) : Keyword searches : Topic :
  13. 13. Find Books (continued) color printing color and printing color and design Prints -> color guides color guides Sourcebooks -> color in design color and commercial art Graphic Design -> color in advertising color in marketing color and advertising color and marketing Advertising/ Marketing -> comic books, strips, etc.—technique color and comic books color and animation Sequential art -> Narrow search (Subject Search) : Keyword searches : Topic :
  14. 14. Reference Books From the Jen Library ( ) <ul><li>GENERAL : </li></ul><ul><li>The Color Compendium (encyclopedia) REF QC 494.2 .H67 1990 </li></ul><ul><li>Color: A Multidisciplinary Approach REF QC 495 .Z65 1999 </li></ul><ul><li>Readings on color. Vol. 1 E-book </li></ul><ul><li>ART HISTORY/HISTORY: </li></ul><ul><li>Color in Art REF 7432.7 .G34 2006   </li></ul><ul><li>Living Colors: The Definitive Guide to Color Palettes through the Ages REF ND 1510 .W35 2002     </li></ul><ul><li>CAREERS: </li></ul><ul><li>Careers for Color Connoisseurs & other Visual Types E-book </li></ul><ul><li>PSYCHOLOGY: </li></ul><ul><li>Color: The Secret Influence REF QC 495 .F43 2004 </li></ul><ul><li>Encyclopedia of Human Emotions REF BF 531. E 55 1999 </li></ul>
  15. 15. <ul><li>DESIGN : </li></ul><ul><li>Big Book of Color in Design (2006 in circulation) REF NK1548 .B54 2003    </li></ul><ul><li>Color Graphics: The Power of Color in Graphic Design REF NC 1000 .T75 2002 </li></ul><ul><li>Big color: Maximize the Potential of Your Design through Use of Color </li></ul><ul><li>REF NC 997 .B44 2001   </li></ul><ul><li>TECHNOLOGY: </li></ul><ul><li>Color theory and modeling for computer graphics… E-book </li></ul><ul><li>Color Harmony for the Web REF T 385 .B69 2001  </li></ul><ul><li>CULTURAL ISSUES:    </li></ul><ul><li>Global Graphics: Color: Guide to Design with Color for an International Market REF Z 246 .P474 1999 (Color choices for 40 countries) </li></ul><ul><li>FASHION: </li></ul><ul><li>Fashion Rendering with Color REF TT 509 .A245 2001   </li></ul>More Reference Books
  16. 16. Find Articles Look for Databases by Title under Research *Use similar search terms for finding books and articles Design and Applied Arts Index (DAAI) Art Bibliographies Modern Bibliography of the History of Art (BHA) Psychology & Behavioral Sciences Wilson Omnifile Fulltext Art Fulltext & Art Retrospective
  17. 17. Websites <ul><li>CAUS (Color Association of the United States) </li></ul><ul><li>Causes of Color </li></ul><ul><li>Color Matters </li></ul><ul><li>Color—Stanford University Encyclopedia of Philosophy </li></ul><ul><li>Color, Contrast, and Dimension in News Design </li></ul><ul><li>Color Theory—Brown University </li></ul><ul><li>Color Vision and Art </li></ul><ul><li>Color Worqx </li></ul><ul><li>(Color theory tutorial, part of a web designer's showcase) </li></ul>
  18. 18. More Websites <ul><li>Exploratorium (Museum of science, art & human perception) </li></ul><ul><li>Interactive Color Wheel </li></ul><ul><li>(Experiment with saturation, intensity, hue, and luma) </li></ul><ul><li>International Color Consortium </li></ul><ul><li>Make a Splash with Color (Tech Museum of Innovation) </li></ul><ul><li> </li></ul><ul><li>Psychology of Color </li></ul><ul><li>Unsafe Colormatch </li></ul><ul><li>(Create color themes in 24-bit color) </li></ul><ul><li>Virtual Color Museum </li></ul><ul><li>JR: COLOR_THEORY_2-07 Revised 01/08 </li></ul>
  19. 19. Need to List Your Sources? Check out these guides… <ul><li>Writing Center Guides </li></ul><ul><li>(Savannah College of Art and Design) http:// </li></ul><ul><li>Assembling a List of Works Cited </li></ul><ul><li>(Duke University) </li></ul><ul><li>http:// </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Formats citations & creates bibliography. “Bibliography Maker” at </li></ul>
  20. 20. QUESTIONS? <ul><li>Reference Desk </li></ul><ul><li>Ask-a-Librarian (email) </li></ul><ul><li> </li></ul>C o l o r W h e e l From Encyclopedia Britannica ( Left ) Primary colors and their basic secondary and tertiary mixtures. ( Right ) Approximate, inherent tonal values JRinalducci: Color Theory 01/08