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SOCIAL MEDIA
MANAGEMENT
Christine Kindel, Amanda
McFeeley, and Kyalan
Medellin
INTRODUCTION
Food Finance InternetPerforming
Arts
INTERVIEWEES
Aaron
Sorenson
•Lunds &
Byerlys
•Communicat
ions
Manager
Malcolm
Mayhew
•Bass Performance
Hall
•Media and Public
Relations
Manager
Vanessa
Shropshire
•Nuveen
Investments
•VP & Channel
Manager
Charlie Kindel
•Amazon
•Director of
Product, Amazon
Echo
3 OVERARCHING STRATEGIES
Recruiting
Customer
Feedback
Educating
Customers
SKILLS FOR MANAGING
Good
Custom
er
Service
Strong
Writing
Patienc
e
Timeline
ss
Active
Listeni
ng
Creativity
Critical
Thinking
MAIN SOCIAL MEDIA PLATFORMS
MAIN SOCIAL MEDIA PLATFORMS
Twitter
•Short and simple
•Engaging and impactful
•Put a picture
Instagram
•Post a powerful image
Facebook
•Meant to sit a while
•Can be funny, self-relevant, & unexpected
•Won’t to engage in conversation
TweetDeck
#
Radian6
Employee
s
MONITORING SOCIAL MEDIA
HANDLING/ANTICIPATING BAD
MEDIA
Newspape
r
Wikipedia
Facebook/Websit
e
Twitter
HANDLING/ANTICIPATING BAD
MEDIA
LOOKING FORWARD
Communication
Open-minded
Self-
presentation
LOOKING FORWARD
THANK YOU
Christine Kindel, Amanda
McFeeley, and Kyalan
Medellin

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Social Media Management

Editor's Notes

  1. Open up with what do you think social media is? We spoke with managers and VPs in the food, performing arts, internet, and finance industries.
  2. According to the ppl we spoke w/social media is: Social media is a way for us to inform and entertain our patrons malcolm mayhew One goal is to build a loyal community of brand followers and advocates aaron soreson Social media isn’t just a way of advertising it is a new industry in itself vannessa shropshire It is an efficient way to interact directly with customers Charlie kindel Ask our questions