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@interpolate @chick_fil_a @scavatoni
WHO THEY ARE
 
WHY THEY’RE  IMPORTANT
 
Television Print One-on-One Marketing Online Events Venues/ Facilities Direct Mail Finding Influencers - Media Radio Outdo...
Using New Media to Find Influencers Facebook E-Mail Offers
New Tribe  Members Tribe  Leader Empowering Influencers - Motivators “ I am just very thankful that I am sponsored by such...
Empowering Influencers - Support
Effective Use of Social Media Tools Support versus replace the relationship
Direct Response Can Support Influencer Programs
Client Example: Bear Naked
<ul><li>Measuring Success </li></ul><ul><li>Cost Per Engagement versus Impression </li></ul><ul><li>Delivering ROI </li></...
Engaging the Millennial <ul><li>Things To Consider: </li></ul><ul><li>Social – play to their mindset (teams versus individ...
KEYS TO SUCCESS
 
BE AUTHENTIC
 
MARKET  IN 3D
 
REACH OUT THROUGH NEW CHANNELS
 
TARGET CREATORS  NOT JUST CONSUMERS
 
HUMANIZE YOUR BRAND
 
EMAIL IS  STILL YOUR  BEST FRIEND
 
MONITOR  AND ENJOY YOUR RESULTS
 
JOIN OUR CONVERSATION Q&A
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Engaging Millennials - Engauge Presentation at DMA09

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How to target Millenials and engage them with marketing that connects with them and leverages their power as influencers to spread the message. With Raghu Kakarala from Engauge, Michael, McPherson from Chick-fil-a, and Stephany Cavatoni from Active. Presented at DMA09 in San Diego on October 21st 2009.

Published in: Business, News & Politics
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Engaging Millennials - Engauge Presentation at DMA09

  1. 2. @interpolate @chick_fil_a @scavatoni
  2. 3. WHO THEY ARE
  3. 5. WHY THEY’RE IMPORTANT
  4. 7. Television Print One-on-One Marketing Online Events Venues/ Facilities Direct Mail Finding Influencers - Media Radio Outdoor OLD MEDIA NEW MEDIA
  5. 8. Using New Media to Find Influencers Facebook E-Mail Offers
  6. 9. New Tribe Members Tribe Leader Empowering Influencers - Motivators “ I am just very thankful that I am sponsored by such a great company and look forward to another year!” Intrinsic Extrinsic Pride and recognition Like Minded Individuals Gear and Product Media Incentives
  7. 10. Empowering Influencers - Support
  8. 11. Effective Use of Social Media Tools Support versus replace the relationship
  9. 12. Direct Response Can Support Influencer Programs
  10. 13. Client Example: Bear Naked
  11. 14. <ul><li>Measuring Success </li></ul><ul><li>Cost Per Engagement versus Impression </li></ul><ul><li>Delivering ROI </li></ul><ul><li>Delivering Reach </li></ul><ul><li>Aggregating new media channels </li></ul><ul><li>“ Fishing where the fish are” </li></ul>Creating the Business Case
  12. 15. Engaging the Millennial <ul><li>Things To Consider: </li></ul><ul><li>Social – play to their mindset (teams versus individuals) </li></ul><ul><li>Behaviors – technologically savvy, goal oriented </li></ul><ul><li>Motivators – rewards, titles, recognition </li></ul><ul><li>But Be Careful! </li></ul><ul><li>Technology does not replace relationships </li></ul><ul><li>Know when they are marketed to by companies </li></ul>
  13. 16. KEYS TO SUCCESS
  14. 18. BE AUTHENTIC
  15. 20. MARKET IN 3D
  16. 22. REACH OUT THROUGH NEW CHANNELS
  17. 24. TARGET CREATORS NOT JUST CONSUMERS
  18. 26. HUMANIZE YOUR BRAND
  19. 28. EMAIL IS STILL YOUR BEST FRIEND
  20. 30. MONITOR AND ENJOY YOUR RESULTS
  21. 32. JOIN OUR CONVERSATION Q&A

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