This document summarizes a presentation on crowdsourcing and crowdfunding using social media. It defines crowdsourcing as outsourcing tasks to an online group or community, and crowdfunding as collecting money from online contributors. The presentation provides examples of websites like Kickstarter and IndieGoGo that allow creative projects and charities to raise funds through crowdfunding. It encourages attendees to spread awareness of crowdfunding and charitable giving through their social networks.

1. Social Media Day 2011Lunch & LearnCrowdsourcing: Harnessing the Power of Social Media for Developing Business Projects and Raising Money for a CauseDeborah Gonzalez, Esq.Founder, Law2sm, LLCdeborah@law2sm.com

2. Forgive Me Father, for I Have Linked Our Father, who art in pixels,Linked be Thy name,Thy Web site come, Thy Net be done,On Explorer as it is on Firefox.Give us this day our daily app,And forgive us our spam,As we forgive thoseWho spam against us,And lead us not into aggregation,But deliver us from e-vil. Amen.NY Times: Maureen Dowd, February 8, 2011

3. Funnies…

4. Funnies…

5. What is Social Media?Social communication platformInteractive, two-way communicationKISS = Keep it Social Stupid!Engagement/EnchantmentOld School – Old MediaBuy attention (paid advertising)

6. Beg for attention (free PR)

7. Bug for attention (sales)New School – Social MediaCurrency (what is important at this moment)

8. Authenticity (credibility)

9. Relevance (to who is reading)What is Crowd Sourcing?Jeff Howe, from Wired, tells us

10. To outsource work to an unspecified group of people, typically by making an appeal to the general public on the internet ~ www.dictionary.com

11. Describes the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations ~ http://en.wikipedia.org/wiki/Crowd_fundingWhat is Crowdfunding?

12. The Beginning…en.Wikipedia.org

21. For BusinessIdeaVibes – www.ideavibes.com

22. For BusinessDesignCrowd – www.designcrowd.com

23. For Business99Designs – www.99designs.com

24. For Business99Designs – Examples

25. For BusinessThe Process

26. For Business99Designs – Examples

27. For Music & Creative ProjectsKick Starter – www.kickstarter.com

28. For Music & Creative ProjectsIndie Gogo - www.indiegogo.com