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Social Networking as a
    Business Tool!
       October 31, 2009!
Is
Social
Media
a
Fad?



                embedded
video





h0p://www.youtube.com/watch?v=sIFYPQjYhv8

Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Reach

 You
    Your
Friends
   Their
Friends

Social Networking for Business
Social
Media

(a
defini)on)





     People using

   technology to

      be
social

Social Networking for Business
Social Networking for Business
Listen




Contribute



  Promote
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Who is your
audience and
where can you
   find them?
Set up a Linkedin Profile




                        50
million
users

Sign up for Facebook


 300
million
users


 130
friends/user

Search Twitter
search.Twi4er.com

Search
the
content
of
tweets

TweepSearch

Find
Twi0er
users
by
profile,
locaNon

Start a Blog

                       Your
very
own

                       soapbox:
use
it

                       wisely.

                         Wordpress.com

                         Blogger.com

                         Typepad.com



Gain
followers
and
become
an
expert.

Be a YouTube Star

2nd
largest
search
engine
in
the
world

Niche

coinopspace.com
    Social
Network
   1,100+
members


thepinballblog.com
 Blog
about
       466
subscribers,

                    pinball
industry
 2,000
visitors/
                                      month

rotheblog.com
      Blog
for
coin‐op
 5,000
visitors/
                    collectors
and
   month

                    fans

Your

Website

What happens
when they get to
your website?
Social Networking for Business
ROI
Free
Web
AnalyNcs
Tool:



      h4p://google.com/analy;cs

Social Networking for Business
Thanks!

   email
    chas@grundyhome.com

    blog
    grundyhome.com

  twi0er
    twi0er.com/chasgrundy

facebook
    facebook.com/chasgrundy

 linkedin
   linkedin.com/in/chasgrundy



   These
slides
are
available
at

   h0p://grundyhome.com/speaking/


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Social Networking for Business

Editor's Notes

  1. The world used to be a big place.
  2. Communication was in-person and limited by geography.
  3. One to one, took forever
  4. One to one, somewhat faster
  5. One to one, very fast
  6. One to many
  7. Many to many
  8. The world is a much smaller place today.
  9. Most important thing:PEOPLE being socialSame rules applySocial means relationships, friendships, and trust
  10. There are social networking ground rules:Act like a person – have a personality – don’t sell if I’m not wanting to buy – provide value
  11. What if this guyshowedup to your cookout and tried to sell you a car?
  12. YouTube: how-to videos, video blogs, etc.
  13. Go where your audience is.
  14. Your website is still the hub – where people come back to interact with your business.
  15. What’s your call to action?