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Social Networking for Business

•
•
Chas Grundy
Chas Grundy

Presented to the Amusement and Music Operators Association (AMOA) training conference on October 31, 2009.

BusinessTechnology
1 of 35
Social Networking as a Business Tool! October 31, 2009!
Is
Social
Media
a
Fad?
 embedded
video
 h0p://www.youtube.com/watch?v=sIFYPQjYhv8

Reach
 You
 Your
Friends
 Their
Friends

Social
Media
 (a
defini)on)
 People using
 technology to
 be
social

Listen Contribute Promote
Who is your audience and where can you find them?
Set up a Linkedin Profile 50
million
users

Sign up for Facebook 300
million
users
 130
friends/user

Search Twitter search.Twi4er.com
 Search
the
content
of
tweets
 TweepSearch
 Find
Twi0er
users
by
profile,
locaNon

Start a Blog Your
very
own
 soapbox:
use
it
 wisely.
 Wordpress.com
 Blogger.com
 Typepad.com
 Gain
followers
and
become
an
expert.

Be a YouTube Star 2nd
largest
search
engine
in
the
world

Niche coinopspace.com
 Social
Network
 1,100+
members
 thepinballblog.com
 Blog
about
 466
subscribers,
 pinball
industry
 2,000
visitors/ month
 rotheblog.com
 Blog
for
coin‐op
 5,000
visitors/ collectors
and
 month
 fans

Your
 Website

What happens when they get to your website?
ROI
Free
Web
AnalyNcs
Tool:
 h4p://google.com/analy;cs

Thanks!
 email
 chas@grundyhome.com
 blog
 grundyhome.com
 twi0er
 twi0er.com/chasgrundy
 facebook
 facebook.com/chasgrundy
 linkedin
 linkedin.com/in/chasgrundy
 These
slides
are
available
at
 h0p://grundyhome.com/speaking/


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Social Networking for Business

Editor's Notes

  1. The world used to be a big place.
  2. Communication was in-person and limited by geography.
  3. One to one, took forever
  4. One to one, somewhat faster
  5. One to one, very fast
  6. One to many
  7. Many to many
  8. The world is a much smaller place today.
  9. Most important thing:PEOPLE being socialSame rules applySocial means relationships, friendships, and trust
  10. There are social networking ground rules:Act like a person – have a personality – don’t sell if I’m not wanting to buy – provide value
  11. What if this guyshowedup to your cookout and tried to sell you a car?
  12. YouTube: how-to videos, video blogs, etc.
  13. Go where your audience is.
  14. Your website is still the hub – where people come back to interact with your business.
  15. What’s your call to action?