Martina Schell, Method I will share successes and challenges from bringing Lean Startup working practices into a design consultancy context. Johanna Kollmann and I spoke about this topic at Interaction 13 at the beginning of the year and I'd love to build on our lessons learned nine months on. This is a work in progress, rather than a silver bullet solution - I'm keen to hear experiences from the group and facilitate a discussion.

1. Lean
Startup
in
Design
Consulting:
Lessons
Learned.
Martina
Schell ~ @polaroidgrrl
Balanced
Team
13,
San
Francisco

3. “A startup is a human institution designed
to create a new product or service under
conditions of extreme uncertainty.”
~ @ericries
Photo
by
Jason
Rodman:
h0p://www.flickr.com/photos/jrodmanjr/2775877760/

4. Setup
Make
Finish

5. Setup

6. Problem/Solution
Fit
Product/Market
Fit
Adapted from Ash Maurya, ‘Running Lean: Iterate from Plan A to a Plan That Works’
Scale

7. Photo
by
Adam
Fagen:
h0p://www.flickr.com/photos/afagen/3362070803/

8. Founder?

9. Photo
by
Anders
Zakrisson
h0p://www.flickr.com/photos/anders-­‐zakrisson/4982281184/

10. Make

11. Photo by gosiahttp://http://www.flickr.com/photos/gosia/4892901438/

12. Image Image credit: ts small
CC by http://adamsavage.com/images/pix/mythbusters.jpg

13. Photo by Thomas Hawk

14. Photo by @polaroidgrrl

15. Photo by Pat00139

16. Finish

17. Photo
by
Jack
Canfield:h0p://h0p://www.flickr.com/photos/jackcanfield/4787745535/
Andrew
Burrows:h0p://www.flickr.com/photos/andrewburrows/2559394780/

18. Photo
by
Jack
Canfield:h0p://h0p://www.flickr.com/photos/jackcanfield/4787745535/

19. Photo
by:
h0p://www.flickr.com/photos/herr_e_aus_b/8290177683/

20. Thinking
about
things
as
business
changes
everything.

21. My
role
as
a
consultant
is
to
help
the
client
learn.

22. What’s
your
experience?
Photo
by:
h0p://h0p://www.flickr.com/photos/66979950@N07/7336583866/

23. @polaroidgrrl