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Lean	
  Startup	
  in	
  Design	
  Consulting:	
  
Lessons	
  Learned.
Martina	
  Schell ~ @polaroidgrrl
Balanced	
  Team	
  13,	
  San	
  Francisco
“A startup is a human institution designed
to create a new product or service under
conditions of extreme uncertainty.”
~ @ericries

Photo	
  by	
  Jason	
  Rodman:	
  h0p://www.flickr.com/photos/jrodmanjr/2775877760/
Setup

Make

Finish
Setup
Problem/Solution	
  Fit

Product/Market	
  Fit

Adapted from Ash Maurya, ‘Running Lean: Iterate from Plan A to a Plan That Works’

Scale
Photo	
  by	
  Adam	
  Fagen:	
  h0p://www.flickr.com/photos/afagen/3362070803/
Founder?
Photo	
  by	
  Anders	
  Zakrisson	
  h0p://www.flickr.com/photos/anders-­‐zakrisson/4982281184/	
  
Make
Photo by gosiahttp://http://www.flickr.com/photos/gosia/4892901438/
Image Image credit: ts small
CC by http://adamsavage.com/images/pix/mythbusters.jpg
Photo by Thomas Hawk
Photo by @polaroidgrrl
Photo by Pat00139
Finish
Photo	
  by	
  Jack	
  Canfield:h0p://h0p://www.flickr.com/photos/jackcanfield/4787745535/	
  
Andrew	
  Burrows:h0p://www.flickr.com/photos/andrewburrows/2559394780/	
  
Photo	
  by	
  Jack	
  Canfield:h0p://h0p://www.flickr.com/photos/jackcanfield/4787745535/	
  
Photo	
  by:	
  h0p://www.flickr.com/photos/herr_e_aus_b/8290177683/	
  
Thinking	
  about	
  things	
  as	
  
business	
  changes	
  everything.
My	
  role	
  as	
  a	
  consultant	
  is	
  to	
  
help	
  the	
  client	
  learn.
What’s	
  your	
  experience?
Photo	
  by:	
  h0p://h0p://www.flickr.com/photos/66979950@N07/7336583866/	
  
@polaroidgrrl

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