Social media is a hype and advertising sucks.
(or how social media is changing brand communication)
This is a talk I gave at the Piet Zwart Institute in Rotterdam last April about social media and advertising.
Digital is eating the world...social media is the digital form of choice! Marketers need to understand the principles of social [Hint: not the same as traditional]; need to focus on digital presence; and need to keep to good practice
We have discovered some interesting possible wins for brands when using Jelly. Take a look at our slideshare to see the potential of this gem of an app. #AskJelly
Digital is eating the world...social media is the digital form of choice! Marketers need to understand the principles of social [Hint: not the same as traditional]; need to focus on digital presence; and need to keep to good practice
We have discovered some interesting possible wins for brands when using Jelly. Take a look at our slideshare to see the potential of this gem of an app. #AskJelly
Web2LLP Workshop, Coventry, 8 November 2013
Using Social Media to Foster Collaborative Work in Multi-Disciplinary Cross-Border Projects
Auhtors: Richard Moureau and Federico Fragasso
Católogo Mosaico Idiomas 2015.
Ya puedes descargarte el nuevo catálogo de cursos de idiomas en el extranjero. Incluye cursos para adultos, junior, campamentos, año escolar,... en UK, Irlanda, USA, Canada, Francia, Alemania, ...
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
The Consumer Trend Report is a summary of the next trends to watch in Latin America. This trend report was made with specially focus on the consumer and the markets. For more information: info@novenoefe.co
Revista Pisteyo es una revista literatura cultural, editada y amparada por EdicionesTecnologicas
El propósito de la revista es hacer en cada número un objeto que tenga interés literario y en
Artes visuales, para que resulte una experiencia culturalmente fecunda.
En esta revista se
incluye trabajos literarios, y creativos, de las más diversas extensiones e inverosímiles del
ingenio como: narrativa, poesía, cine, TV, música, Fotografía, pintura, muralismo, arte urbano,
arquitectura, dibujo, crítica, etc.
Cervantes contra Lope
Cervantes y Lope de Vega fueron dos grandes genios de las letras españolas, pero también dos acérrimos enemigos. El autor de «Don Quijote» era un hombre introvertido que ansiaba llegar a la fama, que en aquella época prácticamente solo la proporcionaba el teatro. Por eso envidiaba el éxito de Lope, que era, al contrario que él, extrovertido, fogoso, mujeriego y triunfador. Cuando salió el «Quijote de Avellaneda», que ridiculizaba parte de la obra cervantina, Cervantes no dudó que era obra de Lope. Y se desató la guerra entre ellos. Una batalla que TVE lleva a la televisión en «Cervantes contra Lope» (hoy, 22.50), una película producida por Minoría Absoluta y Onza Entertainment protagonizada por otros dos grandes talentos, en este caso de la actuación: Emilio Gutiérrez Caba y José Coronado.
Social Media and Business - 10 things to get you startedChristian Brosstad
My presentation from Choice Hotels Winter conference (Vinterkonferansen 2010) - VK10 - in Globen, Stockholm. 26th of January 2010. Christian Brosstad, SpareBank 1 Gruppen. Check more: http://www.vk10.com
Web2LLP Workshop, Coventry, 8 November 2013
Using Social Media to Foster Collaborative Work in Multi-Disciplinary Cross-Border Projects
Auhtors: Richard Moureau and Federico Fragasso
Católogo Mosaico Idiomas 2015.
Ya puedes descargarte el nuevo catálogo de cursos de idiomas en el extranjero. Incluye cursos para adultos, junior, campamentos, año escolar,... en UK, Irlanda, USA, Canada, Francia, Alemania, ...
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
The Consumer Trend Report is a summary of the next trends to watch in Latin America. This trend report was made with specially focus on the consumer and the markets. For more information: info@novenoefe.co
Revista Pisteyo es una revista literatura cultural, editada y amparada por EdicionesTecnologicas
El propósito de la revista es hacer en cada número un objeto que tenga interés literario y en
Artes visuales, para que resulte una experiencia culturalmente fecunda.
En esta revista se
incluye trabajos literarios, y creativos, de las más diversas extensiones e inverosímiles del
ingenio como: narrativa, poesía, cine, TV, música, Fotografía, pintura, muralismo, arte urbano,
arquitectura, dibujo, crítica, etc.
Cervantes contra Lope
Cervantes y Lope de Vega fueron dos grandes genios de las letras españolas, pero también dos acérrimos enemigos. El autor de «Don Quijote» era un hombre introvertido que ansiaba llegar a la fama, que en aquella época prácticamente solo la proporcionaba el teatro. Por eso envidiaba el éxito de Lope, que era, al contrario que él, extrovertido, fogoso, mujeriego y triunfador. Cuando salió el «Quijote de Avellaneda», que ridiculizaba parte de la obra cervantina, Cervantes no dudó que era obra de Lope. Y se desató la guerra entre ellos. Una batalla que TVE lleva a la televisión en «Cervantes contra Lope» (hoy, 22.50), una película producida por Minoría Absoluta y Onza Entertainment protagonizada por otros dos grandes talentos, en este caso de la actuación: Emilio Gutiérrez Caba y José Coronado.
Social Media and Business - 10 things to get you startedChristian Brosstad
My presentation from Choice Hotels Winter conference (Vinterkonferansen 2010) - VK10 - in Globen, Stockholm. 26th of January 2010. Christian Brosstad, SpareBank 1 Gruppen. Check more: http://www.vk10.com
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...Rohit Bhargava
A preview of the 4th Edition of the best selling Trend Series from marketing expert and trend curator Rohit Bhargava. WANT TO DOWNLOAD A FULL VISUAL EDITION AS A PDF? VISIT WWW.15TRENDS.COM.
This latest report features 15 trends in five categories: Culture + Consumer Behaviour, Technology + Design, Marketing + Social Media, Media + Education and Economics + Entrepreneurship. Get the FULL VISUAL EDITION, most recent reports and more at www.15trends.com.
A short introduction into Social Media for Rotary Club MBV (2010)Erwin Elling
Slides for a short introduction into Social Media I gave for Rotary Club Midden Betuwe Valburg (the Netherlands) on 11 February 2010.
Consists of a short version of my views on the societal changes and technological changes that social media bring about and an exploration of the social media landscape through some examples.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
8. We’re
also
called
Adver4sing
agency
-‐
New
style
April
12th
2010
|
viralcommunica4on.nl
9. Adver4sing
agency
-‐
New
style
?
April
12th
2010
|
viralcommunica4on.nl
10. April
12th
2010
|
viralcommunica4on.nl
hHp://adsoLheworld.com
11. April
12th
2010
|
viralcommunica4on.nl
Barbara
Kruger
on
hHp://buynowpaylater.wordpress.com
12. What’s
to
like
about
adver4sing?
April
12th
2010
|
viralcommunica4on.nl
Banksy
on
hHp://yayeveryday.com
13. (I’d
rather
not
be
in
adver4sing)
April
12th
2010
|
viralcommunica4on.nl
14. I
understand
that
there
was
a
4me,
when
we
needed
commercial
messages.
Otherwise
we
wouldn’t
know
certain
products
even
existed.
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/clotho98/3704628418/
15. April
12th
2010
|
viralcommunica4on.nl
hHp://www.geHyimages.com
16. Since
the
60’s
the
amount
of
brands
started
to
grow
rapidly
as
did
the
adver4sing
for
these
brands.
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/radarsmum67/3046575346
17. Today:
NO
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/iharsten/3672670228
19. Internet
as
a
channel
where
people
listen
quietly.
Big
mistake.
April
12th
2010
|
viralcommunica4on.nl
20. Delete
all
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/tonydemarco/46333099
21. Brands
are
less
important
to
us.
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/29969847@N05/3441788672/
22. What
about
social
media?
April
12th
2010
|
viralcommunica4on.nl
23. There
are
15,740
Social
Media
Experts
on
TwiHer
Using
Tweepsearch
to
search
bios
on
TwiHer
profiles,
blogger
B.
L.
Ochman
found
there
were
4,487
social
media
experts
in
May
2009.
Today
there
are
15,740.
April
12th
2010
|
viralcommunica4on.nl
25. April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/mcmo/2623598945
26. It
was
always
meant
to
be
social.
But
only
in
the
last
10
to
5
years,
we
began
seeing
and
using
its
poten4al
and
opportuni4es.
April
12th
2010
|
viralcommunica4on.nl
27. We
love
it.
April
12th
2010
|
viralcommunica4on.nl
28. To
find
inspira4on.
To
find
knowledge.
To
find
each
other.
To
chat.
To
make
friends.
To
meet.
The
whole
world.
To
share.
To
document.
To
enjoy
yourself.
To
create.
To
get
a
sense
of
the
world.
To
learn.
To
mix.
To
remix.
To
shout.
To
have
fun.
To
give.
To
exchange
ideas.
To
be
in
control.
April
12th
2010
|
viralcommunica4on.nl
29. Our
space.
Like
a
favourite
city
or
even
a
bit
like
home.
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/boeke/171133628/
30. Since
we
all
have
a
plaform
where
we
can
share
what
we
care
about
with
the
world,
brands
also
want
to
be
part
of
this
cool
new
space
we’re
in.
Since
every
minute
13
hours
of
video
is
uploaded
on
YouTube,
since
we
placed
4
000
000
000
photos
on
Flickr,
since
we
spend
5
000
000
000
minutes
per
day
on
Facebook,
since
we
shared
1000
000
000
pieces
of
content
on
Facebook.
April
12th
2010
|
viralcommunica4on.nl
hHp://mfayaz.deviantart.com/
31. And
they
should
be.
But,
on
our
terms.
April
12th
2010
|
viralcommunica4on.nl
32. The
social
web
is
about
everyday
live,
rela4onships
and
human
behaviour.
Not
about
brands.
April
12th
2010
|
viralcommunica4on.nl
33. Do
not
use
it
as
a
media-‐channel;
it’s
not
about
aHen4on,
interrup4on
and
messaging.
It’s
not
only
about
you
April
12th
2010
|
viralcommunica4on.nl
34. Do
not
just
push
the
send-‐buHon.
Stop
thinking
adver4sing,
ads
and
campaigns.
Measuring
in
Gross
Ra4ng
Points?
Change
it
into
Social
Interac4on
Points.
April
12th
2010
|
viralcommunica4on.nl
35. “The
web
is
not
a
des4na4on
it
is
a
SOCIAL
OPERATING
SYSTEM”
In
the
next
years
the
integra4on
of
different
networks
will
con4nue.
One
network
or
opera4ng
system
will
emerge.
Where
technology
behind
the
system
will
be
less
and
less
visible.
April
12th
2010
|
viralcommunica4on.nl
Mindmap
hHp://www.flickr.com/photos/vaxzine/172651123
/
Quote
Helge
Tennø
36. Yay
for
Mobile!
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/phil_needs/2337384558
38. Social
media
takes
4me
and
effort.
It
is
a
process.
April
12th
2010
|
viralcommunica4on.nl
39. OPEN
UP
and
hand
over
control.
The
way
a
brand
is
seen
in
social
media
is
not
determined
by
a
brand-‐manager,
it’s
determined
by
what
people
say
about
a
brand.
So
you’d
beHer
listen
carefully.
And
remember,
they,
people,
are
emo4onal
creatures…
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/fotorita/sets/72157600013338042/
40. It’s
not
what
you
say
you
are,
it’s
what
they
say
you
are.
April
12th
2010
|
viralcommunica4on.nl
41. Join
in
by
giving
valuable
ideas,
insights,
fun
or
service.
But…
do
not
just
interrupt.
It’s
not
just
about
you
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/brandoncwarren/4164759025
42. ‘The
best
conversa4ons
are
ones
where
I
know
something
you
don’t
and
you
know
something
I
don’t.
We
share
what’s
new.
Too
bad
this
isn’t
how
most
marke4ng
and
adver4sing
works;
marketers
love
conversa4ons
(about
their
products).’
April
12th
2010
|
viralcommunica4on.nl
Quote
by
Bud
Caddell
43. Change
your
organiza4on.
Manage,
direct
or
choreograph
the
conversa4on
instead
of
your
brand.
Brand-‐mangers
need
to
turn
into
community-‐
and
conversa4on-‐managers.
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/swisscan/1850486419/
44. Give
us
social
currency.
In
order
to
survive,
it’s
important
to
give
and
facilitate.
Serve
us
,
make
us
feel
significant
and
make
our
experiences
beHer.
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/coun4ngphotons/3652675451
45. Content
isn’t
king.
But
rather
if
your
content
has
room
for
us
to
engage,
add,
remix,
improve
and
share.
If
your
content
let’s
me
create
my
own
version
of
it.
Help
me
make
my
story
beHer.
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/msjordankay/2925549489
46. Because
peers’
endorsement
s4ll
maHers
more.
Don’t
just
tell
me
your
story,
give
me
tools
and
I
will
use
it
to
tell
my
own
story.
By
sharing,
your
brand-‐story
will
grow,
get
much
more
personal,
spreadable
and
believable.
April
12th
2010
|
viralcommunica4on.nl
Skydeckcartoons.com
47. Make
beHer
stuff,
stuff
that
maHers.
If
your
brand
or
product
sucks,
I’ll
let
you
know
so
you
can
improve.
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/robsonbarista/4479054242
48. Provide
service
instead
of
messages.
Service
that
makes
life
easier
or
more
fun.
Time,
convenience,
control
and
independence
is
what
we
need
and
want
.
April
12th
2010
|
viralcommunica4on.nl
Quote
by
Bud
Caddell
49. Service
will
be
more
important
than
the
brand.
But
we
want
brands
to
be
‘always-‐on’
and
with
us
when
we
need
them.
Instant
gra4fica4on
with
instant
(brand-‐)experience
at
the
most
relevant
moment.
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/dennisevers/1657016897
50. Service
will
become
a
part
of
our
life
and
can
change
behaviour.
And
social
media
will
really
be
the
social
opera4ng
system
that
we
all
use
in
a
natural
way.
April
12th
2010
|
viralcommunica4on.nl
hHp://www.flickr.com/photos/grahamblackall/3107853787
51. Brand-‐communica4on
in
social
media:
Don’t
try
to
sell
me
the
same
old
junk
in
a
new
way.
Use
the
social
opera4ng
system
I
am
in,
in
a
clever
way
or
I
will
ignore
you.
Improve
your
stuff,
so
it
fits
in
my
life.
Because
your
stuff
maHers.
Understand
that
it’s
not
about
you.
It’s
about
us.
April
12th
2010
|
viralcommunica4on.nl
52. Thank
You
:)
mynameise.com/nicolesanberg
@niexo
/
nicole@in10.nl
www.in10.nl
April
12th
2010
|
viralcommunica4on.nl