You are the brave and sometimes lonely person that leads social media at your institution. You are tasked with managing the main accounts and providing internal support where possible. How can you really build capacity without cloning yourself? Once upon a time, not so long ago, my institution offered 1 monthly social media training for the internal university community. Lo and behold those attending our sessions had varied skill sets and there was an opportunity to refine the learning experience. In the past year I have revamped our approach and now feature 5 unique training sessions including easy entry points for beginners and dynamic sessions for those on the cusp of #winning. The outcome will be creating a customized social media workout plan that will help everyone at your school get into great digital shape! This session will help you get a better variety of content, more outreach from your experts and increased collaboration.

1. Social media is 90% of your job
and only 1% of theirs.
Help them do more with that 1%.
Antoine Ste-Marie
@theTronTweets

2. About me
● Digital Strategy
@LaurentianU
○ My 3rd #PSEWEB
● Supporting internal
stakeholders with
social media
● Tips to mobilize
colleagues on social
media through training

3. Do you know these people?

4. Do you know these people?

5. Do you know these people?

6. Do you know these people?
● I don't have enough time for social media.
● I am too old for Instagram and don't know where to start.
● I am afraid of getting into trouble for what I tweet.
● My department has a Facebook page but it's pretty dead.
● Our account is OK but I don't know how to take it to the
next level.

7. Common barriers
● Waste/lack of time
● Technology
● No custom solutions
● Playing by the rules
● Needs executive support
● Shyness

8. Potential benefits
Institution
● Better variety of content
for main accounts
● More input from experts
● Increased collaboration
(internal and external)
● Branding and risk
management
Attendees
● Achieve your goals
● Increase your knowledge
● Risk management

9. Create your training plan
● Establish goals
○ Reconcile needs and wants
■ What will help reach our goals?
■ What do they want to learn about?
● Define audiences
○ Skill levels
○ Platforms
○ Groups on campus

10. Create your training plan
● Plan content
○ Choose themes
○ Assemble engaging material
● Internal promotion
○ Handpick the early adopters
○ This should be a go-to solution
○ Social media
○ Internal communications

11. Requirements
● Time
○ 1 hour prep
○ 1 hour delivery (30 mins Q & A)
● Knowledge
○ Webinars, industry articles and reports, #PSEWEB
● Support
○ HR professional development schedule

12. Key considerations
● Recap with action items
● Take attendance
● Send calendar invitations

13. Key considerations
● Please use your phone in class
● Poll for suggested topics
● Shared content calendar
● Full service package from internal consultant

15. 5 Unique training workshops
● Standardized
○ Twitter for Beginners I and II
● Customized
○ Instagram
○ Faculty
○ Advanced

16. Twitter: Part 1
● What is Twitter?
● Basic functions
● Create your account

17. TwitterTwitter: Part 2
● Setting up search
queries
● Who should I tag in my
tweets?
● What hashtags should I
use?

18. Instagram
● Optimization and goal conversion themes
● Very hands on, 15 minute challenge
● Niche group
● Plenty of examples

19. Instagram

20. Faculty
● Peers featured as
co-presenters
● Show examples of
successful profs
● Show evidence
● Recruit their
colleagues

23. Advanced
● Wide variety of themes
● Great for brainstorming
● Independent and innovative
● Networking is important

24. Outcome
● 183 participants received 24
hours of training
● 54% more faculty members on
Twitter
● Built relationships based on
coaching and trust

27. Social media is 90% of your job
and only 1% of theirs.
Help them do more with that 1%.
Antoine Ste-Marie
@theTronTweets