This presentation was given on August 2, 2013 to the Virginia Association of Marketing Educators (VAME) summer conference via Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions and Homes.com. Social media is recognized as today’s front and center star in the branding and marketing arena. Beyond branding, social media provides organizations with additional immediate opportunities to enhance their results in many areas of businesses including sales, customer service, public relations, recruitment, and research and development. In this session, find out how tools such as Twitter, Facebook, Pinterest and Google+ are impacting the workplace, marketing and jobs of the future.

2. bitly.com/EricaCampbellByrum

3. • The State of Social Media
• Strategy
• Trends

23. Recruitment

27. • Increase brand awareness, reach and retention
• Increase website traffic and drive leads
• Humanize your voice
• Position yourself as the local expert
• Recruiting and hiring
• Provide thought leadership and credibility
• Effectively market promotions, specials and events
• Manage your online reputation
• Improve search engine rankings
• Establish partnerships and build relationships

29. • Passion
• Social media savvy
• Enthusiasm
• Good communicator and writer
• Knowledge of brand touch points
• Good technical skills with computers and
online apps
• Willingness to take on the time commitment
required

85. /EricaCampbell
@EricaCampbell
Erica Campbell Byrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCByrum

86. bitly.com/EricaCampbellByrum