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SOCIAL MEDIA &
MEDICAL EDUCATION
David Lewis FRCS(Edin), MRCGP http://about.me/davidlewisMD
GP Partner, Watford
RCGP Thames Valley Faculty First 5 event,
Thame,
April 30th
2013
1
WHY ME?
• Full time GP
• Use social media for appraisal & revalidation
• Use social media for peer support
• Android user
• iPad novice
2
OUTLINE
1. Professional ethics
2. What do I want from social network tools?
3. Point of care resources versus Social media
4. Doing it
5. Recording and retrieving
3
4
PROFESSIONAL ETHICS*
1. GMC guidance Link to GMC document doc2doc discussion
2. RCGP Social media highway code link for RCGP highway code
Netiquette
5
http://www.flickr.com/photos/verbeeldingskr8/4324902924/
1. BE AWARE OF
THE IMAGE YOU
PRESENT
ONLINE AND
MANAGE THIS
PROACTIVELY
6
2. RECOGNISE THAT
THE PERSONAL AND
PROFESSIONAL
CAN’T ALWAYS BE
SEPARATED
7
3. ENGAGE WITH
THE PUBLIC BUT
BE CAUTIOUS OF
GIVING
PERSONAL
ADVICE
8
4. RESPECT THE
PRIVACY OF ALL
PATIENTS,
ESPECIALLY
THE
VULNERABLE
http://www.flickr.com/photos/buriednexttoyou/5095255302/
9
5. SHOW YOUR
HUMAN SIDE,
BUT MAINTAIN
PROFESSIONAL
BOUNDARIES
@DrPlumEU describes the concept of being a wounded
healer as part of the health care practice on #
RiseOfThePatient http://ow.ly/k2iDA
Shirley Williams @
williampearl
14 Apr
10
11
AIMS & OBJECTIVES OF SOCIAL MEDIA IN
MEDICAL EDUCATION
• Peer support
• CME/CPD
• External perspective
• Point of care resources
• Reduce patient care errors and omissions
• Engage with patients
12
Source:DrAnne-MarieCunningham
13
14
15
16
RESOURCES
Hardware
• Mobile
• Smartphone
• tablet
• Desktop
• Laptop
• Fixed personal computer
Microsoft-Android/Linux-Apple
Software/Apps
• Twitter
• Google +
• Facebook
• Pinterest
• Path
• Evernote
• Wordpress
• Pocket
• Skyscape
• ePocrates
• Other
17
18
DOING IT
19
MAYO CLINIC’S 12 WORD SOCIAL
MEDIA POLICY:
Don’t Lie, Don’t Pry
Don’t Cheat, Can’t Delete
Don’t Steal, Don’t Reveal
20
YOUR NEXT STEPS?
Hangout Start out Learn
21
RECORDING & RETRIEVAL
• Evernote
• Appraisal & Revalidation toolkit
• RCGP
• Clarity
• Other
• Automation
• IFTTT
• Zapier
• Wappwolf
• Cloud synchronisation services
• Skydrive
• Google drive
• iCloud
• Other
22
THANK YOU
@DrPlumEU
davidlewis1@nhs.net
Questions?
http://sdrv.ms/17wTPVcLink to handout:
Link to presentation: http://sdrv.ms/17wUp53
23

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Social Media in Medical Education for General Practitioners

Editor's Notes

  1. I was asked this question by someone I don’t know on Twitter a few months ago. I thought about it an decided it was appropriate to respond.