The majority of marketers surveyed spend 6 or more hours per week on social media marketing, with 33% spending 11 or more hours. Those with more experience and younger marketers tend to spend more time. While social media is still seen as important, fewer experienced marketers are now spending as much weekly time on social media compared to previous years. Measurement of ROI and finding target audiences remain the top questions marketers want answered about social media marketing.
Michael Stelzner If you're responsible for marketing in your company, you'll definitely want to give this report a good read. 3,300 social media marketers uncover the who, what, when, where and why of social and provide valuable insight on how they navigate the waters of social media.
Michael Stelzner If you're responsible for marketing in your company, you'll definitely want to give this report a good read. 3,300 social media marketers uncover the who, what, when, where and why of social and provide valuable insight on how they navigate the waters of social media.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
A pilot program to create a customer service division. This initiative came about as a result of Principals asking for a streamlined process and support system when dealing with building and district policy infractions and parents and community stakeholders needing help with unresolved issues or problems at the site level or district level.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
A pilot program to create a customer service division. This initiative came about as a result of Principals asking for a streamlined process and support system when dealing with building and district policy infractions and parents and community stakeholders needing help with unresolved issues or problems at the site level or district level.
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
Social media contributes value to interactive marketing programs in many ways — but measuring
that value is difficult. The sheer volume of social media metrics can quickly become overwhelming
and distracting for key stakeholders. To keep your team focused, you must become the hub of
your company’s social media marketing reporting and create standardized reporting templates and
frequencies for different types of stakeholders: frequent reporting of digital metrics to community
managers and social media strategists, per-campaign or annual reporting of branding and trial metrics
to other marketing team members, and quarterly or annual reporting of financial metrics to executives
The State of Corporate Social Media 2012Nick Johnson
"The State of Corporate Social Media" is a free briefing from Useful Social Media on how large companies are using social media, written by @gnjohnson.
The 2012 edition features over 40 pages of stats, facts, benchmarks and analysis on how social media is impacting business.
Marketing Attribution: Valuing The Customer JourneyDung Tri
Marketers want to do more than simply justify their digital spend; they want to optimize it. They’re looking to attribution to understand how different media perform so they can adjust the media mix and improve performance.
1. 2012 SOCIAL MEDIA
MARKETING
INDUSTRY REPORT
How Marketers Are Using
Social Media to Grow
Their Businesses
A P R I L 2 0 1 2
BY MICHAEL A. STELZNER
Sponsored by
Copyright 2012, Social Media Examiner
9. A live online conference that will empower you to use
social media to gain more exposure, increase traffic,
cultivate loyal fans and grow your business.
Join 27 leading social media pros:
F WITH F
And experts from LinkedIn, Dell, Ford,
Citigroup and Citrix, just to mention a few!
Starts May 1st, 2012
Visit SocialMediaSummit12.com