The document is a 42-page report summarizing the findings of a survey of over 3,800 marketers on their use of social media marketing. Some of the key findings include: the top questions marketers have about social media focus on measurement and targeting customers; most plan to increase their use of video/YouTube marketing; many want to learn more about Google+; the top benefits are increased exposure, traffic, and insights; and the most used social media are Facebook, Twitter, LinkedIn, blogs, and YouTube.
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
Michael Stelzner If you're responsible for marketing in your company, you'll definitely want to give this report a good read. 3,300 social media marketers uncover the who, what, when, where and why of social and provide valuable insight on how they navigate the waters of social media.
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the ROI of social media marketing and better integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, and over a third spend 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents. Increased traffic and improved search rankings were also commonly cited benefits.
4) Facebook, Twitter, LinkedIn and blogs are the most commonly
The document is a 2010 social media marketing industry report by Michael A. Stelzner. Some key findings from the report include:
- The top questions marketers want answered about social media marketing are how to measure ROI, what the best practices are, and how to manage time spent on social media.
- Most marketers (65%) have only been using social media for a few months or less, though experience levels are growing.
- The majority of marketers (56%) spend 6 or more hours per week on social media, with 30% spending 11 or more hours.
- Generating exposure, increasing traffic, and building partnerships were cited as the top benefits of social media marketing.
This document summarizes the key findings of a 2010 social media marketing industry report. Some of the major findings include:
- The top questions marketers want answered about social media marketing are how to measure return on investment, what the best practices are, and how to manage time spent on social media.
- Most marketers are new to social media, with 65% having been involved for only a few months or less.
- Over half of marketers spend 6 or more hours per week on social media activities, and nearly a third spend 11 or more hours.
- Generating exposure, increasing traffic, and building new partnerships are the top benefits reported by marketers from using social media.
This document summarizes the key findings of a 2010 social media marketing industry report. Some of the major findings include:
- The top questions marketers want answered about social media marketing are how to measure return on investment, what the best practices are, and how to manage time spent on social media.
- Most marketers are new to social media, with 65% having been involved for only a few months or less.
- Over half of marketers spend 6 or more hours per week on social media activities, and nearly a third spend 11 or more hours.
- Generating exposure, increasing traffic, and building new partnerships are the top benefits reported by marketers from using social media.
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
Michael Stelzner If you're responsible for marketing in your company, you'll definitely want to give this report a good read. 3,300 social media marketers uncover the who, what, when, where and why of social and provide valuable insight on how they navigate the waters of social media.
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the ROI of social media marketing and better integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, and over a third spend 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents. Increased traffic and improved search rankings were also commonly cited benefits.
4) Facebook, Twitter, LinkedIn and blogs are the most commonly
The document is a 2010 social media marketing industry report by Michael A. Stelzner. Some key findings from the report include:
- The top questions marketers want answered about social media marketing are how to measure ROI, what the best practices are, and how to manage time spent on social media.
- Most marketers (65%) have only been using social media for a few months or less, though experience levels are growing.
- The majority of marketers (56%) spend 6 or more hours per week on social media, with 30% spending 11 or more hours.
- Generating exposure, increasing traffic, and building partnerships were cited as the top benefits of social media marketing.
This document summarizes the key findings of a 2010 social media marketing industry report. Some of the major findings include:
- The top questions marketers want answered about social media marketing are how to measure return on investment, what the best practices are, and how to manage time spent on social media.
- Most marketers are new to social media, with 65% having been involved for only a few months or less.
- Over half of marketers spend 6 or more hours per week on social media activities, and nearly a third spend 11 or more hours.
- Generating exposure, increasing traffic, and building new partnerships are the top benefits reported by marketers from using social media.
This document summarizes the key findings of a 2010 social media marketing industry report. Some of the major findings include:
- The top questions marketers want answered about social media marketing are how to measure return on investment, what the best practices are, and how to manage time spent on social media.
- Most marketers are new to social media, with 65% having been involved for only a few months or less.
- Over half of marketers spend 6 or more hours per week on social media activities, and nearly a third spend 11 or more hours.
- Generating exposure, increasing traffic, and building new partnerships are the top benefits reported by marketers from using social media.
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
This report summarizes the findings of a survey of over 4,300 marketers about their social media usage and strategies. Some key findings include:
- Facebook is declining in importance for marketers, with only 54% now ranking it as their most important platform, down from 67% in 2018.
- Instagram continues to grow in popularity and importance for marketers, with 78% using it and 64% planning to increase organic activities on it.
- Short-form video usage is rising, with over half of marketers now regularly using Instagram and Facebook stories.
- Marketers want answers on how to improve sales and generate leads from their social media efforts.
- Marketers see increased exposure and traffic as the
This document outlines Service Push's social media consulting services. It notes that most Americans use social media and support conversations are increasingly happening online. Service Push conducts a discovery process to identify opportunities to integrate social media into a company's processes. This involves interviews, analyzing social media usage and competitors, and recommending tools and a 1-3 year social media roadmap. The goal is to help companies engage customers online and use social platforms for marketing, sales and support.
The document provides a summary of key findings from a survey of 469 social media marketers. Some of the main findings include:
1) While marketers want to drive customer engagement and revenue, only 47% measure their social media efforts and many are still focused on growing followers rather than integration or ROI.
2) The top challenges for marketers are measuring ROI and managing social presence.
3) Only 16% currently use social CRM but it is growing, especially among larger budgets, as a way to better understand customers from social data.
4) Most marketers still rely on Facebook, Twitter, and LinkedIn but some are expanding to other channels like Pinterest or creating multiple profiles to
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
The document is a 2010 social media marketing industry report that summarizes findings from a survey of marketers. Some key findings include:
- The top questions marketers want answered relate to measuring ROI from social media, best practices, and time management.
- Most marketers are new to social media, with 65% having used it for only a few months or less.
- Over half of marketers spend 6+ hours per week on social media marketing.
- The main benefits reported are increased exposure, traffic, and new business partnerships. Benefits increase with more time spent and experience.
- The most commonly used social media tools are Twitter, Facebook, LinkedIn, and blogs. Market
The truth about mobile business intelligence 5 common myths debunkedNuno Fraga Coelho
This document debunks 5 common myths about mobile business intelligence (BI). It discusses that mobile BI does not require all users to be on the same device, and that most mobile BI platforms support a variety of devices. It also explains that native applications are not required for each mobile device type if the platform can dynamically detect the device. Additionally, the document notes that mobile BI is now consumed on tablets in addition to phones, as tablets allow for more in-depth analysis.
Texcare Industries manufactures and supplies a wide range of textile testing equipment and accessories. This includes fiber and yarn testing equipment, garment testing equipment, fabric testing equipment, textile testing consumables, optical tools and microscopes, measuring instruments, lab dyeing machines, and special lights. The company was established in 2009 and exports products to Southeast Asia and the Indian subcontinent.
Dokumen tersebut memberikan informasi tentang sosok bernama Mr. A. Mr. A menegaskan bahwa dirinya bukanlah sosok 'alay' seperti yang selama ini dipublikasikan oleh publik. Mr. A menjelaskan asal usul panggilannya yang terinspirasi dari sosok musisi bernama Mr. B beserta cita-citanya ke depan.
This curriculum vitae is for Mohammed Hashim, who has 19 years of experience in textile research and development. He has held several managerial and technical roles in textile mills, including managing production activities, developing new technologies, troubleshooting production issues, and motivating production staff. He has a background in textiles engineering and quality control training. His objective is to apply his leadership and technical skills in a progressive organization to contribute to optimal productivity and profitability.
This document provides an introduction to basic textile definitions and preparation processes. It defines different types of fibers, yarns and fabrics. The key textile preparation processes described include singeing, desizing, scouring, bleaching, mercerizing and adding optical brightening agents. The goals of preparation are to remove impurities from fibers and ensure even dyeing and finishing. Proper preparation is important for quality textiles.
Kanthappa B has over 13 years of experience in administrative roles. He currently works as an Admin Executive at Schneider IT India, where his responsibilities include office administration, vendor management, facility maintenance, and employee support. Previously, he held administrative assistant and office coordinator roles at Public Affairs Centre, where he organized meetings, travel, and maintained files while coordinating between management. He has strong skills in Microsoft Office, communication, organization, and teamwork.
1. Mamma Mia was the highest grossing British film of 2008, making over £69 million.
2. The Harry Potter films based on the J.K. Rowling novels were also highly successful, with The Philosopher's Stone earning £62 million and several other installments grossing between £46-54 million.
3. Other top grossing British films included Casino Royale (2006) at £55 million, The Full Monty (1997) at £52 million, The King's Speech (2010) at £44 million, and The Inbetweeners Movie (2010) at £41 million.
Este documento resume los aportes de los sistemas educativos y organismos internacionales a la formación humana. Explica que la formación humana es un proceso de perfeccionamiento que influye en las dimensiones individual, social, psicológica y emocional de una persona. También describe las conclusiones de la Declaración de Jomtien y el Informe Delors sobre educación básica de calidad. Finalmente, presenta experiencias educativas exitosas de países latinoamericanos y el Programa Porteño de Promoción a la Resiliencia en Argentina.
This document contains information about test scores for 10 items from a test administered to a group of students. It provides the point-biserial correlation (p) and difficulty (r) for each item, as well as calculations for Kuder-Richardson 20 (KR-20), a measure of internal consistency reliability. The KR-20 for this test is -0.20, indicating low reliability.
Este documento presenta un juego de preguntas de selección múltiple sobre temas relacionados con computadoras. Incluye preguntas sobre la capacidad de la memoria RAM, redes sociales, componentes necesarios de una computadora, usos del software, teclas para abrir el menú de inicio y la definición de hardware. El jugador debe elegir la respuesta correcta a cada pregunta. Al final se indica si el jugador ganó o perdió y se le da la opción de volver a jugar.
This report summarizes the findings of a survey of over 4,300 marketers about their social media usage and strategies. Some key findings include:
- Facebook is declining in importance for marketers, with only 54% now ranking it as their most important platform, down from 67% in 2018.
- Instagram continues to grow in popularity and importance for marketers, with 78% using it and 64% planning to increase organic activities on it.
- Short-form video usage is rising, with over half of marketers now regularly using Instagram and Facebook stories.
- Marketers want answers on how to improve sales and generate leads from their social media efforts.
- Marketers see increased exposure and traffic as the
This document outlines Service Push's social media consulting services. It notes that most Americans use social media and support conversations are increasingly happening online. Service Push conducts a discovery process to identify opportunities to integrate social media into a company's processes. This involves interviews, analyzing social media usage and competitors, and recommending tools and a 1-3 year social media roadmap. The goal is to help companies engage customers online and use social platforms for marketing, sales and support.
The document provides a summary of key findings from a survey of 469 social media marketers. Some of the main findings include:
1) While marketers want to drive customer engagement and revenue, only 47% measure their social media efforts and many are still focused on growing followers rather than integration or ROI.
2) The top challenges for marketers are measuring ROI and managing social presence.
3) Only 16% currently use social CRM but it is growing, especially among larger budgets, as a way to better understand customers from social data.
4) Most marketers still rely on Facebook, Twitter, and LinkedIn but some are expanding to other channels like Pinterest or creating multiple profiles to
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
The document is a 2010 social media marketing industry report that summarizes findings from a survey of marketers. Some key findings include:
- The top questions marketers want answered relate to measuring ROI from social media, best practices, and time management.
- Most marketers are new to social media, with 65% having used it for only a few months or less.
- Over half of marketers spend 6+ hours per week on social media marketing.
- The main benefits reported are increased exposure, traffic, and new business partnerships. Benefits increase with more time spent and experience.
- The most commonly used social media tools are Twitter, Facebook, LinkedIn, and blogs. Market
The truth about mobile business intelligence 5 common myths debunkedNuno Fraga Coelho
This document debunks 5 common myths about mobile business intelligence (BI). It discusses that mobile BI does not require all users to be on the same device, and that most mobile BI platforms support a variety of devices. It also explains that native applications are not required for each mobile device type if the platform can dynamically detect the device. Additionally, the document notes that mobile BI is now consumed on tablets in addition to phones, as tablets allow for more in-depth analysis.
Texcare Industries manufactures and supplies a wide range of textile testing equipment and accessories. This includes fiber and yarn testing equipment, garment testing equipment, fabric testing equipment, textile testing consumables, optical tools and microscopes, measuring instruments, lab dyeing machines, and special lights. The company was established in 2009 and exports products to Southeast Asia and the Indian subcontinent.
Dokumen tersebut memberikan informasi tentang sosok bernama Mr. A. Mr. A menegaskan bahwa dirinya bukanlah sosok 'alay' seperti yang selama ini dipublikasikan oleh publik. Mr. A menjelaskan asal usul panggilannya yang terinspirasi dari sosok musisi bernama Mr. B beserta cita-citanya ke depan.
This curriculum vitae is for Mohammed Hashim, who has 19 years of experience in textile research and development. He has held several managerial and technical roles in textile mills, including managing production activities, developing new technologies, troubleshooting production issues, and motivating production staff. He has a background in textiles engineering and quality control training. His objective is to apply his leadership and technical skills in a progressive organization to contribute to optimal productivity and profitability.
This document provides an introduction to basic textile definitions and preparation processes. It defines different types of fibers, yarns and fabrics. The key textile preparation processes described include singeing, desizing, scouring, bleaching, mercerizing and adding optical brightening agents. The goals of preparation are to remove impurities from fibers and ensure even dyeing and finishing. Proper preparation is important for quality textiles.
Kanthappa B has over 13 years of experience in administrative roles. He currently works as an Admin Executive at Schneider IT India, where his responsibilities include office administration, vendor management, facility maintenance, and employee support. Previously, he held administrative assistant and office coordinator roles at Public Affairs Centre, where he organized meetings, travel, and maintained files while coordinating between management. He has strong skills in Microsoft Office, communication, organization, and teamwork.
1. Mamma Mia was the highest grossing British film of 2008, making over £69 million.
2. The Harry Potter films based on the J.K. Rowling novels were also highly successful, with The Philosopher's Stone earning £62 million and several other installments grossing between £46-54 million.
3. Other top grossing British films included Casino Royale (2006) at £55 million, The Full Monty (1997) at £52 million, The King's Speech (2010) at £44 million, and The Inbetweeners Movie (2010) at £41 million.
Este documento resume los aportes de los sistemas educativos y organismos internacionales a la formación humana. Explica que la formación humana es un proceso de perfeccionamiento que influye en las dimensiones individual, social, psicológica y emocional de una persona. También describe las conclusiones de la Declaración de Jomtien y el Informe Delors sobre educación básica de calidad. Finalmente, presenta experiencias educativas exitosas de países latinoamericanos y el Programa Porteño de Promoción a la Resiliencia en Argentina.
This document contains information about test scores for 10 items from a test administered to a group of students. It provides the point-biserial correlation (p) and difficulty (r) for each item, as well as calculations for Kuder-Richardson 20 (KR-20), a measure of internal consistency reliability. The KR-20 for this test is -0.20, indicating low reliability.
Este documento presenta un juego de preguntas de selección múltiple sobre temas relacionados con computadoras. Incluye preguntas sobre la capacidad de la memoria RAM, redes sociales, componentes necesarios de una computadora, usos del software, teclas para abrir el menú de inicio y la definición de hardware. El jugador debe elegir la respuesta correcta a cada pregunta. Al final se indica si el jugador ganó o perdió y se le da la opción de volver a jugar.
The document is a 41-page report summarizing the findings of a survey of over 3,300 marketers on their use of social media. Some key findings include: marketers see social media as important but want help with measurement and integration; most spend 6+ hours per week on social media; video marketing and learning about Facebook/blogging are priorities; top benefits are exposure, traffic, and search rankings; and Facebook, Twitter, LinkedIn, and blogs are the most commonly used tools. The report provides detailed data on marketers' social media activities, challenges, and future plans.
This document is a summary of the 2012 Social Media Marketing Industry Report by Michael A. Stelzner. Some key findings from the report include:
1) The top questions marketers want answered about social media marketing are how to measure ROI, how to find their target audience, and how to engage their audience.
2) Three-quarters of marketers plan to increase their use of video marketing through YouTube in the future.
3) While only 40% currently use Google+, 70% of marketers want to learn more about it and most plan to increase their Google+ activities.
4) The top benefits of social media marketing reported are generating more business exposure, increasing website traffic, and providing
The document is a 2010 social media marketing industry report by Michael A. Stelzner. Some key findings from the report include:
- The top questions marketers want answered about social media marketing are how to measure ROI, what the best practices are, and how to manage time spent on social media.
- Most marketers (65%) have only been using social media for a few months or less, though experience levels are growing.
- The majority of marketers (56%) spend 6 or more hours per week on social media, with nearly one-third spending 11 or more hours.
- The report examines the benefits, tools, trends, and other aspects of social media marketing based on
The document is a 2010 social media marketing industry report by Michael A. Stelzner. Some key findings from the report include:
- The top questions marketers want answered about social media marketing are how to measure ROI, what the best practices are, and how to manage time spent on social media.
- Most marketers (65%) are new to social media marketing, having been involved for only a few months or less.
- The majority of marketers (56%) spend 6 or more hours per week on social media marketing, with nearly one-third spending 11 or more hours.
- Generating exposure, increasing traffic, and building partnerships are the top benefits reported by marketers from
This document summarizes the key findings of a 2010 social media marketing industry report. Some of the major findings include:
- The top questions marketers want answered about social media marketing are how to measure return on investment, what the best practices are, and how to manage time spent on social media.
- Most marketers are new to social media, with 65% having been involved for only a few months or less.
- Over half of marketers spend 6 or more hours per week on social media activities, and nearly a third spend 11 or more hours.
- Generating exposure, increasing traffic, and building new partnerships are the top benefits reported by marketers from using social media.
The document is a 2010 social media marketing industry report by Michael A. Stelzner. Some key findings from the report include:
- The top questions marketers want answered about social media marketing are how to measure ROI, what the best practices are, and how to manage time spent on social media.
- Most marketers (65%) have only been using social media for a few months or less, though experience levels are growing.
- The majority of marketers (56%) spend 6 or more hours per week on social media, with 30% spending 11 or more hours.
- Generating exposure, increasing traffic, and building partnerships were cited as the top benefits of social media marketing.
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn and blogs are the most commonly used social media tools.
5) Video marketing on YouTube
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn, and blogs are the most commonly used social media tools.
5) Video marketing on
Social Media Examiner: Social mediamarketingreport2011Marketingfacts
This document summarizes the key findings of a 2011 social media marketing industry report. The report is based on a survey of over 3,300 marketers. Some of the main findings include:
1) Marketers are most interested in learning how to measure the impact of social media marketing and integrate their various social media activities.
2) Most marketers spend 6 or more hours per week on social media marketing, with over a third spending 11+ hours.
3) Generating business exposure is the top benefit of social media marketing according to 88% of respondents.
4) Facebook, Twitter, LinkedIn and blogs are the most commonly used social media tools.
5) Video marketing on YouTube
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
- Social media marketing has grown in popularity and importance, with an estimated 76,000 professionals globally.
- Successful social media teams have centralized strategy/planning, direction tied to business goals, and dedicated tactical execution.
- Demonstrating the value of social programs through ROI measurement is the top challenge for 60% of social marketers.
- Different stakeholders within a company require different types and volumes of social media metrics based on their roles and responsibilities. Community managers need granular digital metrics frequently, while executives require financial metrics quarterly.
- Standardized reporting templates tailored to each stakeholder group should focus on the perspective most relevant to their objectives. Community managers see digital and health metrics, while marketers review branding and trial data and executives evaluate financial impact.
- Interactive marketers must become the central hub for all social media metrics and distribute them appropriately according to standardized frequencies and volumes, helping stakeholders integrate social data into their work while focusing on the most important metrics.
The State of Corporate Social Media 2012Nick Johnson
"The State of Corporate Social Media" is a free briefing from Useful Social Media on how large companies are using social media, written by @gnjohnson.
The 2012 edition features over 40 pages of stats, facts, benchmarks and analysis on how social media is impacting business.
Marketers' main concern is maintaining high levels of engagement with social media audiences. A survey found that 42.2% of respondents said social media increases engagement. The top brands manage their social media presence across multiple networks, using an average of 4 networks each. These brands are more likely to create distinct social initiatives for each of their brands and report being more satisfied with their social media efforts. Engagement is a key priority for brands using social media to drive interactions across their various brand and media offerings.
Similar to Social mediamarketingindustryreport2012 (20)
1. 2012 SOCIAL MEDIA
MARKETING
INDUSTRY REPORT
How Marketers Are Using
Social Media to Grow
Their Businesses
A P R I L 2 0 1 2
BY MICHAEL A. STELZNER
Sponsored by
Copyright 2012, Social Media Examiner