Uploaded byJessica Laccetti
Lecture 32 2012 - Future- Casting
This lecture discusses future trends related to technology and society. It explores emerging concepts like augmented reality, location-based mobile marketing, and the growth of social media. Examples are provided of how technologies could influence daily activities and health in the future. The lecture also discusses trends in mobile internet usage, online advertising, commerce, and cloud computing. Listeners are then prompted to share predictions for the future of social media.
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Lecture 32 2012 - Future- Casting
- 1. Lecture 32: Futurecasting Module 13 Dr.Jessica Laccetti
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- 5. Tweet @JessL Your favouriteand/or most used social media tool
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- 7. Read more onPew: http://www.pewinternet.org/Reports/2011/Location/Report/Smartphones. aspx
- 8. Now • geo-fenced, geo-targeted mobile couponing, discounts and promotions have arrived. • Shopkick, Foursquare, Gowalla, MyTown, Brightkite, Whrrl, Loopt, WeReward, TopGuest, Hot Potato, SCVNGR, AroundMe, Poynt, Geodelic
- 9. • location-based mobile marketing platform • enables retailers to send text messages to consumers when they are in specific “geo-fenced” locations • Customers opt-in to a retailer‟s mobile alerting system and as soon as they are within the vicinity of the retail store, the store sends a location-triggered message to the customer advertising new promotions, products or discounts. via PSFK: http://www.psfk.com/2010/08/shopalerts-location-based-mobile-
- 11. Now Via Mary Meeker.
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- 13. “„Record‟ is thenew QUERTY” ~Alexander Ljung, Founder & CEO SoundCloud Listening is set to replace texting
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- 17. Discover Financial Services expanding its efforts to tie its credit card rewards to social media, by allowing gamers to redeem their points for gift cards and online credits. “The deal will allow Discover customers to convert $25 worth of cash-back rewards points into a $50 Zynga gift card. New customers that apply for a Discover More card will receive a gift card worth $100 in Zynga points after their first purchase. As a part of the deal, Discover‟s brand will show up within Farmville games, as characters use Discover cards or visit a Discover farm. The game is primarily played on Facebook.com, but can also be accessed through Microsoft Corp.‟s MSN games website.” http://www.americanbanker.com/issues/176_232/discover-zynga-facebook-farmville-1044507-1
- 18. • Create stories using social media (twitter, facebook, flickr, google search etc) • Curate the best photos, videos, tweets and more!
- 20. Relevant Social Media Marketing jobshave grown by 67% compared to 2009
- 21. What does thismean?
- 22. More Companies will Investin Social Media
- 23. • More employers are hiring for social media jobs • Social media jobs have HIGHER than average budget (than search engine marketing)
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- 25. Open :: GetGlue “One of the key trends of 2011 has been so-called second screen apps - mobile apps that make watching television a less passive activity. GetGlue, a self-described "social network for entertainment," is tapping into this growing market. It enables you to "check-in" to watching TV shows and movies (you can also check-in to a great range of other activities, such as reading a book or viewing a web page).” Via ReadWriteWeb
- 26. Take a fewminutes to explore GetGlue and login (if you want) and tell us what you‟re watching/reading/listening to!
- 27. Open Augmented Reality Games &entertainment, but also Business: public safety, automotive & health care
- 28. Open “The dreams ofsci-fi writers and movie makers are explored here--playing out on a street corner near you will be "a cinematic view of the real world overlaid with digital information" that will adorn your world in the next decade.” ~Nicole Tindall, Institute for the Future Quote from Michael Liebhold
- 29. Open :: Augmented Reality,Health & Privacy Modify our environments to help maintain our health Some features include: Embedding sensors in carpets that alert authorities if one falls Mirrors that forecast what we‟ll look like in 1 yr, 5yrs etc Fridge/freezer that doesn‟t open because you already ate Image from Institute for the Future
- 30. You get homefrom work and go to wash your face in the bathroom. You take a look in the mirror and you see your face, only it's not your face. Not exactly. Instead, it's what your face would look like in a year if you keep up your current exercise and eating habits. Next to the pudgy but recognizable you in the mirror, there is text that reads, "eat lighter tonight." You go to your combination fridge/freezer and open it up. You see a selection of healthy foods and nothing else. That's not because it's all you have in there, it's because you're wearing augmented reality glasses that don't allow you to see the frozen pizza and pint of super-premium ice cream, at least not yet. So you sit down with a relatively healthy dinner of pasta and salad, turn on the TV and start shoveling food into your mouth. But after a few bites, your fork starts mildly vibrating, indicating you should be eating more slowly. You finish your meal and head back to the fridge/freezer. You can now see the ice cream, as you've finished your light meal, but there Text and image from Ben Hamamoto at Institute for the Future.
- 31. Tim berners-lee the Webis critical not merely to the digital revolution but to our continued prosperity—and even our liberty. Like democracy itself, it needs defending
- 33. tweet A response totim berners-lee‟s idea of “universality” and openness online
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- 35. Human Clinton Cards isbased in the U.K. and has launched a Facebook competition to give fans a chance to have their Christmas wish come true. To enter, you simply „like‟ Clintons‟ Facebook page and write a brief description of what would make your or someone else‟s Christmas the best one ever. Some entries have included going on a holiday, spoiling a loved one, and having a Christmas feast with the whole family. via PSFK: http://www.psfk.com/2011/12/card-company-will-grant-a-wish-to-a-facebook-fan.html#ixzz1fb1s4yOU
- 37. Trends Mobile Internet Innovation Online Advertising(finally earning more than print) Online Commerce (By 2014, over 3 billion of the world's adult population will be able to transact electronically via mobile or Internet technology.) Cloud Computing
- 38. The Future ofScience
- 39. Your Turn Tweet @JessLsome of your predictions for the future of social media