This document summarizes a study by Havas Sports & Entertainment on the top summer music festivals in Europe in 2011. It identifies the top 64 festivals based on criteria like lineup, organization, and pricing. The top 3 festivals are Oxegen Festival in Ireland, Glastonbury Festival in the UK, and Rock Werchter in Belgium. Additional sections analyze the best lineups, organization, value, reputation, and growth among European music festivals.
Is Growth Important? Yes. But Retention Is KingTheFamily
Is Growth Important? Yes. But Retention Is King. Oussama, partner at TheFamily underlines the crucial importance of Retention in the AARRR funnel.
Get the video over here: http://buff.ly/1xhBXfn
Bands & Brands: A Guide to Experiential Activations at Music FestivalsPBJS
Music festivals are a great opportunity not just for bands, but for brands to reach new audiences. So how do companies avoid getting lost in the crowd?
In our guide to experiential activations at music festivals, we cover the current landscape and our five keys to making a lasting impression at fests large and small, along with shout-outs to companies who've crushed it at events like Lollapalooza, Coachella, Outside Lands and SXSW.
This is the first presentation in a series exploring what makes ideas stick.
2014 Trends: Digitization of the Music FestivalKevin McGovern
The Digitization of the Music Festival
5 High Level Trends
Social Amplification
The Digitally-enhanced Festival Experience: Pre, During, Post
Measurement & Learning
Thought Starters
Is Growth Important? Yes. But Retention Is KingTheFamily
Is Growth Important? Yes. But Retention Is King. Oussama, partner at TheFamily underlines the crucial importance of Retention in the AARRR funnel.
Get the video over here: http://buff.ly/1xhBXfn
Bands & Brands: A Guide to Experiential Activations at Music FestivalsPBJS
Music festivals are a great opportunity not just for bands, but for brands to reach new audiences. So how do companies avoid getting lost in the crowd?
In our guide to experiential activations at music festivals, we cover the current landscape and our five keys to making a lasting impression at fests large and small, along with shout-outs to companies who've crushed it at events like Lollapalooza, Coachella, Outside Lands and SXSW.
This is the first presentation in a series exploring what makes ideas stick.
2014 Trends: Digitization of the Music FestivalKevin McGovern
The Digitization of the Music Festival
5 High Level Trends
Social Amplification
The Digitally-enhanced Festival Experience: Pre, During, Post
Measurement & Learning
Thought Starters
We establish the place for media-art and creativity development, using the unique space called ‘The Big Wine Storehouse’ at the ‘Winzavod’ art-complex
With the support of scientific, social and cultural organizations we unite youth making it possible for them to implement their projects and develop new ones
We form the interactive environment combining academic art, pop culture and experimental tech
Gen X were the slackers, the latchkey kids, the middle children of generations...but a funny thing happened on the way to Gen X at 50. They became the new middle, holding political and purchase power for themselves and their Millennial and Boomer relatives. Ignore them at your peril.
www.reports.sparksandhoney.com
Associate your brand with the largest EDM festival in Canada. VELD MUSIC FESTIVAL 2014 sponsorship and activation opportunities are now available for brands looking to deeply integrate their product message or advertising with the Canadian music festival space.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
What slide dimensions should you use for your presentations?Presentitude
When PowerPoint 2013 came along, the size of the default presentation changed from 4:3 to 16:9. So – what size should you use for your slides? This is a quick guide to choosing the right size – and a brief explanation of the difference between the sizes in different versions of PowerPoint.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
OpenAir St. Gallen 2022 – Longest-Running Swiss Open-Air Festivalswitzerlandvisas
OpenAir St. Gallen 2022 is one of the oldest open-air festivals in Switzerland offering enthralling music, delicious food, wonderful stages and popular artists.
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
We establish the place for media-art and creativity development, using the unique space called ‘The Big Wine Storehouse’ at the ‘Winzavod’ art-complex
With the support of scientific, social and cultural organizations we unite youth making it possible for them to implement their projects and develop new ones
We form the interactive environment combining academic art, pop culture and experimental tech
Gen X were the slackers, the latchkey kids, the middle children of generations...but a funny thing happened on the way to Gen X at 50. They became the new middle, holding political and purchase power for themselves and their Millennial and Boomer relatives. Ignore them at your peril.
www.reports.sparksandhoney.com
Associate your brand with the largest EDM festival in Canada. VELD MUSIC FESTIVAL 2014 sponsorship and activation opportunities are now available for brands looking to deeply integrate their product message or advertising with the Canadian music festival space.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
What slide dimensions should you use for your presentations?Presentitude
When PowerPoint 2013 came along, the size of the default presentation changed from 4:3 to 16:9. So – what size should you use for your slides? This is a quick guide to choosing the right size – and a brief explanation of the difference between the sizes in different versions of PowerPoint.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
OpenAir St. Gallen 2022 – Longest-Running Swiss Open-Air Festivalswitzerlandvisas
OpenAir St. Gallen 2022 is one of the oldest open-air festivals in Switzerland offering enthralling music, delicious food, wonderful stages and popular artists.
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
A presentation given at the IAB Poland event in May 2012 on the theme of how to adapt to change, especially in the digital era. This presentation shares insights from Havas Sports and Entertainment, gained from our network of 30+ offices in more than 22 countries. The presentation highlights the need to continually evolve and be agile, to face the changing digital world and connected consumer. The presentation was given by Jez Jowett, Global VP Digital & Social Media.
In the summer of 2011 Havas Sports & Entertainment led a comprehensive onsite and online study looking at fans' attitudes towards brands with respect to their involvement with music festivals across Europe.
One of the largest of its kind, completed at six major festivals across six countries and involving 2,244 surveys, the study explored who music festival goers are, their leisure habits and media consumption, as well as their attitude towards and interaction with brands at festivals.
The outcome of the study has given us some really interesting insights and statistics, notably that music fans believe that sponsors improve the festival experience. Festival goers appreciate brand involvement, and actively take part in their activations And so, sponsor brands that master the art of brand engagement to create activations that really involve music fans make the festival experience even better.
We had to condense three months of research into these, so if you want to find out more about what matters most to festival goers and how brands bring festivals to life, please contact christopher.rapaport@havas-se.com
A keynote presentation given in London at the Fanographie conference on the topic of trends and predictions for 2012 in sports and entertainment.
The presentation looked at where we have come from, to where we will be going, particularly in this Olympic year.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Some of campaigns were created by Havas Sports & Entertainment Russia, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Ivan Sisnyov and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
CONTACT INFO
Ivan Sisnyov
Executive Director
CONTACT EMAIL ivan.sisnyov@havas-se.ru
Cette compilation rassemble les opérations que nous avons aimées en 2011 autour des différents leviers de communication que sont les médias sociaux, les relations publiques, l’évènementiel, le brand content, la guérilla marketing, le street marketing ou l’activation de partenariats.
Quelques-unes de ces campagnes ont été réalisées par Havas Sports & Entertainment France, ou des agences de notre réseau (à travers nos 30 bureaux dans 20 pays). Mais beaucoup d’entres elles sont le fruit d'autres agences dont nous avons apprécié les travaux inspirants et novateurs. Nous encourageons et reconnaissons les grandes idées de n'importe où et de n'importe qui.
Ce document rassemble également certaines de nos prévisions de tendances pour l'année 2012 suggérées par Frédéric Saint-Sardos, Head of Social Media and Digital France (@f2s), Jez Jowett, Global Head of Social Media and Digital (@Jezmond) et le planning stratégique d’Havas Sports & Entertainment.
Nous espérons que vous trouverez ce document inspirant et que son contenu vous permettra d’identifier de nouvelles opportunités.
Frederic Saint Sardos
Head of Social Media and Digital
frederic.saint-sardos@havas-se.com
Caroline Le Moal
Directrice du Développement
caroline.le-moal@havas-se.com
Pierre de la Ville-Baugé
Directeur de la communication
pierre.vb@havas-se.com
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Coralie LATCHOUMANE – Account Director
coralie.latchoumane@havas-se.com
http://www.havas-se.cn
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Chile, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Rainer Grob, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Rainer Grob
Managing Director, Havas Sports & Entertainment Chile
rainer.grob@havas-se.com
http://www.havas-se.cl
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Una revisión de los mejores casos de 2011 en las redes sociales, Relaciones Públicas, experiencial, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Muchas de estas campañas fueron creadas por Havas Sports & Entertainment España, o por agencias de nuestra red (30 oficinas en 20 países). Algunas de estas campañas fueron creadas por otras agencias de marketing a las que reconocemos haber producido un trabajo inspirador e innovador. Animamos y reconocemos las grandes ideas sin importar de quiénes sean o de dónde vengan.
Este documento también contiene algunas de nuestra predicciones para 2012 sobre Relaciones Públicas, branded content, marketing experiencial , plataformas digitales y redes sociales. Estas predicciones han sido recopiladas por Paula Rodríguez Navia y Jez Jowett, nuestro Director Global de Redes Sociales y Digital, también conocido como @Jezmond.
Esperamos que encontréis nuestro resumen de 2011 y nuestras predicciones de 2012 inspiradoras y estimulantes. Esperamos que disfrutéis de estas ideas y os puedan inducir a pensar. Si quieres ser inspirado personalmente, por favor contacta con:
Carlos Gracia Herreiz
Director General HS&E España
Carlos.gracia@havas-se.com
http://www.havas-se.es
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Miami, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Manuel Reis, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Manuel Reis
Managing Director
Manuel.Reis@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Valeria Herzer (our Global Strategic Planner) and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Valentina Candeloro
Global Marketing Manager
valentina.candeloro@havas-se.com
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
Valeria Herzer
Global Strategic Planner
valeria.herzer@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Social advertising in 2011 with Havas Sports & Entertainment
HS&E Music Festivals Study Highlights
1. TOP SUMMER EUROPEAN MUSIC FESTIVALS 2011
Highlighting the key findings of Havas Sports & Entertainment’s study on the Top 2011 Summer European
Music Festivals in terms of consumer experience
@ HAVAS SPORTS & ENTERTAINMENT
2. OBJECTIVES AND METHODOLOGY
Conduct online Pan-European research to identify, based on pre-defined criteria,
the top consumer experience European music festivals in 2011
How we did it?
Use our network of Havas Sports & Entertainment music experts to define which key criteria
make a festival an awesome experience considering, among others, aspects such as line –up,
general organization and pricing
Compile a list of the 64 most relevant festivals taking place this summer in Europe
Quantify each festival based on our criteria using sources such as Billboard, UK festival
guides, festivalsearcher.com, Sysomos, and more…
Each festival had to meet certain conditions
Considered as a large festival,
Held during the Summer of 2011 with a previous edition in 2010,
Considered as primarily a rock and/or pop festival (excluding festivals that are primarily electro
and metal)
@ HAVAS SPORTS & ENTERTAINMENT
3. NO MATTER WHERE YOU ARE IN EUROPE… ONE OF
THE BEST FESTIVALS IS RIGHT ON YOUR DOORSTEP!
TOP 2011 EUROPEAN SUMMER MUSIC FESTIVALS
1 Ireland Oxegen Festival 33 UK Download Festival
2 UK Glastonbury Festival 34 UK Bestival
3 UK V Festival 35 UK Big Chill Festival
4 Belgium Rock Werchter 36 Switzerland Open Air Gampel
5 Belgium Pukkelpop 37 Germany Haldern Pop
6 Denmark Roskilde 38 Finland Ilosaarirock Festival
7 Serbia Exit Festival 39 Germany Rock Im Park
8 Hungary Sziget Festival 40 France Solidays
9 Poland Coke Live Music Festival 41 Germany Area 4 Festival
10 Norway Øya Festival 42 Romania BestFest
11 Poland Open'er Festival 43 Portugal Optimus Alive!
12 Poland Przystanek Woodstock Festival 44 UK Isle of Wight Festival
13 Switzerland Open Air St. Gallen 45 UK The Secret Garden Party
14 Germany Hurricane Festival 46 Switzerland Gurtenfestival
15 Spain Benicassim International Festival 47 Spain Viña Rock
16 UK T in the Park 48 Belgium Lokerse Feesten
17 Poland Off Festival 49 UK Latitude festival
18 Switzerland Paléo Festival 50 Sweden Storsjöyran
19 Germany Rock am Ring 51 UK Sonisphere Festival
20 Austria Nova Rock Festival 52 Norway Hove Festival
21 Belgium Dour Festival 53 France Eurockéennes de Belfort
22 Germany Melt! Festival 54 Netherlands PinkPop
23 France Vieilles Charrues Festival 55 UK Wireless
24 UK Reading Festival 56 UK Rockness Festival
25 Ireland Electric Picnic 57 France Rock en Seine
26 Belgium Couleur Cafe Festival 58 Italy Heineken Jammin Festival
27 Germany Southside Festival 59 Italy Italia Wave
28 Slovakia Pohoda festival 60 Sweden Way Out West Festival
29 Portugal Super Bock Super Rock 61 Spain Primavera Sound
30 Netherlands Lowlands 62 Austria FM4 Frequency Festival
31 France Main Square Festival 63 Finland Provinssirock Festival
32 Croatia T-Mobile INmusic festival 64 Spain Bilbao BBK Live
@ HAVAS SPORTS & ENTERTAINMENT
4. THE TOP THREE
Best European Summer Festival according to Havas Sports &
Entertainment ranking
Best International Festival prize from the UK Festival Awards
Best Line-Up at The Irish Festival Awards and best European line-
up according to Havas Sports & Entertainment Ranking
More than 80 stages
It caters nearly 200k fans who apply for tickets months in advance
Placed second in terms of audience augmentation to go along with
their 80 stages and continually boasts a top-of-the crop line-up
year in and year out
Seven stages and the second best line-up in Europe according to
Havas Sports & Entertainment ranking
@ HAVAS SPORTS & ENTERTAINMENT
5. BEST LINE - UP
Oxegen, which pulled in top billing, boasts headliners The Black Eyed
Peas, Foo Fighters, Coldplay (right), and Beyonce
This ranking takes into consideration:
Headliner’s recent musical success
The general online and social media buzz and surrounding an artist or band
The Festival Awards recognition of the line-up as one of the top European
Line-Ups
Musical exclusivity – is the artist performing at several festivals in Europe this
summer or only a couple?
1 Ireland Oxegen Festival
2 UK V Festival
3 Belgium Rock Werchter
4 Belgium Pukkelpop
5 UK Glastonbury
6 UK T in the Park
7 Switzerland Open Air St. Gallen
8 Spain Benicassim
9 Denmark Roskilde
10 France Main Square Festival
@ HAVAS SPORTS & ENTERTAINMENT
6. BEST GENERAL ORGANIZATION
Organization is the second most important criteria after Line-Up considered by the ranking
A festival can be an amazing experience for the fan, but if its poorly organized and full of
headaches a fans vacation can quickly be ruined. Some organizational aspects such as access,
parking, distance from the nearest metropolitan city, number of stages, information on-site
and on the official website among others have been taken into account
Glastonbury is ranked number one in terms of organization, followed by Øya, the number one
city festival in Europe
1 UK Glastonbury
2 Norway Øya Festival
3 Poland Przystanek Woodstock Festival
4 Spain Benicassim
5 UK T in the Park
6 Hungary Sziget
7 Poland Open’er Festival
8 France Vieilles Charrues
9 UK Latitude Festival
10 Serbia Exit Festival
@ HAVAS SPORTS & ENTERTAINMENT
7. BEST VALUE
If your budget is tight this summer, think about heading east; Eastern
Europe has a clear stronghold on the most cost efficient festivals in Europe
- six of the top ten cheapest European rock festivals considered by this
study reign from Eastern Europe.
Average Price of a
Ticket Price
Beer
1 Poland Przystanek Woodstock Festival FREE 1,50 €
2 Poland Off Festival 7,50 € 1,50 €
3 Poland Open’er Festival 14,00 € 1,50 €
4 Belgium Lokerse Feesten 9,50 € 2,00 €
5 Romania BestFest 22,83 € 1,00 €
6 Poland Coke Live Music Festival 19,00 € 1,50 €
7 Slovakia Pohoda Festival 23,00 € 1,20 €
8 Portugal Super Bock Super Rock 26,67 € 1,00 €
9 Serbia Exit Festival 25,48 € 1,20 €
10 Germany Haldern Pop 25,00 € 1,50 €
@ HAVAS SPORTS & ENTERTAINMENT
8. BEST REPUTATION
The reputation of a festival is based on four criteria weighted independently
The number of years that the festival exists,
The number of festival Facebook fans,
If the festival has been official recognized or awarded as one of Europe’s top music festivals, and
The increase/decrease in attendance over the last three few editions
1 Belgium Pukkelpop
2 U.K. Glastonbury
3 Demark Roskilde
4 Germany Hurricane Festival
5 Belgium Lokerse Feesten
6 Belgium Rock Werchter
7 Serbia Exit Festival
8 Belgium Dour Festival
9 UK V Festival
10 Belgium Couleur Cafe
@ HAVAS SPORTS & ENTERTAINMENT
9. BEST GROWTH
French Festivals are experiencing the steepest increase in attendance since 2008. It’s main
festivals have witnessed an increase much higher than the European average of 8.4K (see graph
below), with an outstanding increase for the Main Square Festival (+46K) and Rock en Seine
(+29K).
@ HAVAS SPORTS & ENTERTAINMENT
10. Christopher Rapaport
Global Research Manager
Tel. : +33 1 58 47 84 28
christopher.rapaport@havas-se.com
2, Allée de Longchamp
92 281 Suresnes Cedex France
www.havas-se.com
@ HAVAS SPORTS & ENTERTAINMENT