Time and frequency are important factors for social media marketing. Time refers to when consumers receive information, as social media allows them to choose when, unlike traditional media. Frequency is how often marketers post on social media - they should be genuine users and not just advertise. For effective social media marketing, companies should focus on communication over advertisement and let users engage with the brand.

1. Time, Frequency and Social Media
Tomo Shoji

2. Outline of the topic
• What do “time” and “frequency” mean in Social
Media Marketing?

3. Time
• Consumers can choose when they want to receive
the information
• Traditional Media?

4. Frequency
• How often marketers use social media for marketing
• Be a genuine user

5. @CamryEffect Campaign

6. 10
verified
accounts

7. What should companies do?
• Communication before advertisement
• Let users speak

8. References
• Rick, T. (2012, February 4). Just another social media
failure. Retrieved from
http://www.torbenrick.eu/blog/social-media/just-
another-social-media-failure/
• Scott, Davis Meerman. (2010). The New Rules of
Marketing & PR, Ch. 14: Social Networking Sites and
Marketing, p. 173-192.