Social Media for Rookies Presentation. Learning the basics of Social Media.

1. Welcome
Social Media
for Rookies
Preview
Webinar Host: E. Keith Bailey
1
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2. 2
E. Keith Bailey
 Business Solution Partner with The Marketing
Rookie
 CEO, X-treme Consulting Group
 Business Management Consultative Services
 Best Practices
 Project Management
 Financial Management Services
 ekbailey@xtremeconsultingllc.com
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Andrea S. Bailey
 Social Media Marketing Strategist
 Marketing Coach
 Event and Concept Design Management
 www.themarketingrookie.com
 www.facebook.com/socialmediaforrookies
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4. What is Social Media?
Social
media is an
extension of
your web
presence
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5. 5
Social Media 101
1. Overview of Social Marketing
2. Social Media and Social Networking
3. Why is it Important for Professional
Communications
4. Developing the right Social Media
Networking Model
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6. 6
Social Media 101
1. Overview of Social Marketing
2. Social Media and Social Networking
3. Why is it Important for Professional
Communications
4. Developing the right Social Media
Networking Model
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7. 7
What are the Top Most
Visited Social Sites of 2012
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8. 8
Top Most visited sites
1. Google
2. Facebook
3. Yahoo
4. Youtube
5. Wikipedia
6. msn
7. Amazon.com
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9. 9
Top Most visited sites
8. ebaY
9. Twitter
10. Bing
11. Craigslit
12. WordPress.com
13. Aol.
14. Ask
15. Linkedin
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10. 10
Social Media 101
1. Overview of Social Marketing
2. Social Media and Social Networking
3. Why is it Important for Professional
Communications
4. Developing the right Social Media
Networking Model
Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc.
The Marketing Rookie, Inc. All Rights Reserved. 2012 ®

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Social Media and Social
Networking
Social media technologies to communicate
to various communities.
Both industrial and social media technologies provide scale and are
capable of reaching a global audience. Industrial media, however,
typically use a centralized framework for organization, production, and
dissemination, whereas social media are by their very nature more
decentralized, less hierarchical, and distinguished by multiple points of
production and utility.
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Social Media and Social
Networking
Social media technologies take on many
different forms including magazines,
Internet forums, weblogs, social
blogs, microblogging, wikis,social
networks, podcasts, photographs or
pictures, video, rating and social
bookmarking. (wikipedia)
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13. 13
Social Media and Social
Networking
Social media technologies take on many
different forms including
magazines, Internet forums, weblogs, social
blogs, microblogging, wikis,social
networks, podcasts, photographs or
pictures, video, rating and social
bookmarking. (wikipedia)
Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc.
The Marketing Rookie, Inc. All Rights Reserved. 2012 ®

14. What is the definition of
“Networking”?
 Networking is the process of developing
and leveraging mutually beneficial
relationships. It is a process that takes
time and effort.
 Networking involves establishing a trusted
business relationship before actually doing
business.
 Networking involves engagement and
follow up and investment of yourself.
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Social Media 101
1. Overview of Social Marketing
2. Social Media and Social Networking
3. Why is it Important for Professional
Communications
4. Developing the right Social Media
Networking Model
Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc.
The Marketing Rookie, Inc. All Rights Reserved. 2012 ®

16. What does Social Media mean
for your strategy and plans?
Social media is now a fundamental part of day
to day business and social life
Normal for a manager and professionals to use
it
Communication via social media often
preferred over email by some users
Will be used by your clients, referrers and
potential recruits
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17. Why social media important
 Stay in contact with your network
 Stay in contact with people you meet
 See who people in your network know
 Be easy to be found
 Demonstrating expertise
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18. 18
Social Media 101
1. Overview of Social Marketing
2. Social Media and Social Networking
3. Why is it Important for Professional
Communications
4. Developing the right Social Media
Networking Model
Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc.
The Marketing Rookie, Inc. All Rights Reserved. 2012 ®

19. Avoiding confusion
 Strategy for service offering
 Clear responsibilities
 Integration key
 A “content strategy” is key because social
media is
“content hungry”
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20. 20
Social Media 201
1. Branding with Social Media/Networking
2. Marketing with Social Media/Networking
3. Incorporating Social Media/Networking
into your Business Plan 1
4. Incorporating Social Media/Networking
into your Business Plan 2
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Social Media 102
 Branding with Social Media/Networking
 Marketing with Social Media/Networking
 Incorporating Social Media/Networking
into your Business Plan 1
 Incorporating Social Media/Networking
into your Business Plan 2
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22. Successful Social Media Branding
What is …
Branding is putting your company into the social
mediasphere where existing and potential members
can learn about you. Benefits of branding include:
 Increased feedback and discussion
 Drive traffic to your Web site
 “Spread” information
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23. 23
Social Media 201
1. Branding with Social Media/Networking
2. Marketing with Social Media/Networking
3. Incorporating Social Media/Networking
into your Business Plan 1
4. Incorporating Social Media/Networking
into your Business Plan 2
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24. 24
Social Media 102
A Social Media Campaign is NOT “about” the
association but rather a focus on a specific issue,
project or action comprising elements specifically
designed to capture consumers’ attention and bring
about interest and participation (for the people, by the
people).
 Building email lists
 Attracting customers
 Getting people to take action
 Attracting sales
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25. 25
Social Media 201
1. Branding with Social Media/Networking
2. Marketing with Social Media/Networking
3. Incorporating Social Media/Networking
into your Business Plan 1
4. Incorporating Social Media/Networking
into your Business Plan 2
Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc.
The Marketing Rookie, Inc. All Rights Reserved. 2012 ®

26. 26
Social Media 201
1. Branding with Social Media/Networking
2. Marketing with Social Media/Networking
3. Incorporating Social Media/Networking
into your Business Plan 1
4. Incorporating Social Media/Networking
into your Business Plan 2
Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc.
The Marketing Rookie, Inc. All Rights Reserved. 2012 ®

27. What should your business have and how can
Social Media be incorporated in your business
plan?
 Your business needs a website. Your social media pages will
link to your website.
 Research your potential market and determine who you are
trying to connect with.
 Develop a business marketing plan which includes which
social media would best target your market, how often to
update and interact, and how best to tie your social media
pages to your website.
 Develop a plan to see what works and what does not. The
website statistics should show who visits the website and
where from. Results must be monitored to see if your social
media plan is working.
 It is recommended to use just two social media/networking
sources at a time to see what works the best and where your
customers are.
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Social Media 301
1. Creating a data driven strategy
2. Finding the right Reporting tools and
applications for data analysis
3. Understanding and interpreting Social
data Part 1
4. Understanding and interpreting Social
data Part 2
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29. 29
Social Media 301
1. Creating a data driven strategy
2. Finding the right Reporting tools and
applications for data analysis
3. Understanding and interpreting Social
data Part 1
4. Understanding and interpreting Social
data Part 2
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30. What key implementations will help us with our
website SEO results and make our websites
more search engine friendly?
 Website content – Content should be relevant and up to date with
workable links, heading tags, and anchor text that gives the basic
idea of what the page is about. Ex. Using blogs and articles with
main keywords and links to the website.
 Keywords and/or phrases – Use specific keywords with the largest
search volume. Page titles should be compelling to your surfers and
contain the most important keywords.
 Search engine friendly URL’s – Use a main keyword domain name or
a main keyword file name. Optimize images by naming images
correctly, use keywords, and place images near relevant content.
 Web analytics – They measure top referring keywords, referring
domains, click paths, geographical referrals, visiting trends, top
landing pages, conversion rates, bounce rate, website visits, and
time on page.
 Easy website navigation – Page load speed should be fast, have
accessibility, be easy to find information using words “About” and
“Contact”, and relevant information that visitors expect to see.
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31. Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc.
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32. Stay Connected….
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33. Announcements
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34. Thank you for
attending!
Business Tips
for Rookies
Webinar Host: E. Keith Bailey
34
Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc.
The Marketing Rookie, Inc. All Rights Reserved. 2012 ®

35. Thank you for
attending!
Business Tips
for Rookies
Webinar Host: E. Keith Bailey
35
Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc.
The Marketing Rookie, Inc. All Rights Reserved. 2012 ®