The document provides an introduction and overview for establishing a social media strategy for a company. It outlines key steps such as educating staff on social media, creating social media policies and guidelines, protecting brand consistency across platforms, and choosing which social media portals to utilize based on industry. The document then delves into best practices and considerations for common social media platforms like blogs, Facebook, YouTube, Twitter and LinkedIn.
This document discusses an optimized content marketing strategy called "The Power of 3" that combines content marketing, SEO, and social media. It provides an overview and sections on the importance of SEO, the differences between content marketing and optimized content marketing, leveraging the power of organic search results, metrics to measure, and a case study. The goal is to help businesses outrank competitors in search engines and drive quality traffic through an integrated approach.
Social media requires a clear strategy to achieve business goals. Success requires defining goals upfront, like audience size and engagement levels. Without strategy, social media risks becoming an untended forum for complaints. Ryanair is an example, with 80,000 Facebook fans mostly using it to complain. Strategies must consider goals and key performance indicators to gauge success over time.
Social Media Training for Corporate organizationsStephen Dill
The document discusses the need for social media training for organizations. It argues that with the rise of social media, employees, especially those in leadership and client-facing roles, need to be comfortable using social media to engage with customers and stakeholders. The author, Stephen Dill, provides social media training through his company, SRD Interactive. He offers introductory lectures, extended classes, and bootcamps to help organizations and individuals develop social media strategies and learn how to use key tools. The goal is to help clients immediately apply lessons to benefit their organization rather than having to learn skills over time.
This document discusses various social media consulting services offered by SIRC including seminars, training programs, and individual consultations. General seminars provide introductory and intermediate levels of social media education. Advanced seminars discuss organizational social media strategies and metrics. Job-specific seminars cover topics like public relations, customer service, and HR. Industry-focused seminars are tailored for retail, hospitality, and other sectors. One-on-one consultations allow clients to discuss their unique social media needs. The document emphasizes SIRC's comprehensive approach to social media training and support.
8 herramientas de Google para aumentar tu efectividad en MarketingRicardo Llera
This document provides an overview of 9 tools from Google that can help with marketing effectiveness, including Google AdWords, Google Docs, Google Keyword Tool, Google Alerts, Google News, Google Reader, Google Places, Google+, and addresses common questions. The tools covered allow marketers to create ads and target keywords, collaborate on documents, do keyword research, stay updated on news and topics, engage audiences, and optimize local business listings.
Social Media Workbook - 9 Keys To Attract More Customers And Profits Through ...Krishna De
Looking to integrate social media into your markeitng, PR and communications plans to help you achieve your strategic goals?
Then you will find this social media workbook of benefit as it covers 9 practical steps you can take to successfully integrate social media in your business communications.
If you have questions about integrating social media and social networking platforms in your business, please post your questions to my Facebook Page at http://www.Facebook.com/KrishnaDe
If you are looking for in-house digital marketing and social media training programmes, you can contact me at http://www.BizGrowthSupportDesk.com
Social Media: How to use it to your advantage David Smith
The document provides an overview of how to use social media for business purposes. It discusses using social media for lead generation, sales development, and complementing traditional media campaigns. It also covers creating an online personal brand and separating professional and personal lives online. The document then discusses truths about social media engagement, content going viral, and how people are using different social networks both personally and professionally. It provides best practices for social media use and building a company or personal brand online.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
This document discusses an optimized content marketing strategy called "The Power of 3" that combines content marketing, SEO, and social media. It provides an overview and sections on the importance of SEO, the differences between content marketing and optimized content marketing, leveraging the power of organic search results, metrics to measure, and a case study. The goal is to help businesses outrank competitors in search engines and drive quality traffic through an integrated approach.
Social media requires a clear strategy to achieve business goals. Success requires defining goals upfront, like audience size and engagement levels. Without strategy, social media risks becoming an untended forum for complaints. Ryanair is an example, with 80,000 Facebook fans mostly using it to complain. Strategies must consider goals and key performance indicators to gauge success over time.
Social Media Training for Corporate organizationsStephen Dill
The document discusses the need for social media training for organizations. It argues that with the rise of social media, employees, especially those in leadership and client-facing roles, need to be comfortable using social media to engage with customers and stakeholders. The author, Stephen Dill, provides social media training through his company, SRD Interactive. He offers introductory lectures, extended classes, and bootcamps to help organizations and individuals develop social media strategies and learn how to use key tools. The goal is to help clients immediately apply lessons to benefit their organization rather than having to learn skills over time.
This document discusses various social media consulting services offered by SIRC including seminars, training programs, and individual consultations. General seminars provide introductory and intermediate levels of social media education. Advanced seminars discuss organizational social media strategies and metrics. Job-specific seminars cover topics like public relations, customer service, and HR. Industry-focused seminars are tailored for retail, hospitality, and other sectors. One-on-one consultations allow clients to discuss their unique social media needs. The document emphasizes SIRC's comprehensive approach to social media training and support.
8 herramientas de Google para aumentar tu efectividad en MarketingRicardo Llera
This document provides an overview of 9 tools from Google that can help with marketing effectiveness, including Google AdWords, Google Docs, Google Keyword Tool, Google Alerts, Google News, Google Reader, Google Places, Google+, and addresses common questions. The tools covered allow marketers to create ads and target keywords, collaborate on documents, do keyword research, stay updated on news and topics, engage audiences, and optimize local business listings.
Social Media Workbook - 9 Keys To Attract More Customers And Profits Through ...Krishna De
Looking to integrate social media into your markeitng, PR and communications plans to help you achieve your strategic goals?
Then you will find this social media workbook of benefit as it covers 9 practical steps you can take to successfully integrate social media in your business communications.
If you have questions about integrating social media and social networking platforms in your business, please post your questions to my Facebook Page at http://www.Facebook.com/KrishnaDe
If you are looking for in-house digital marketing and social media training programmes, you can contact me at http://www.BizGrowthSupportDesk.com
Social Media: How to use it to your advantage David Smith
The document provides an overview of how to use social media for business purposes. It discusses using social media for lead generation, sales development, and complementing traditional media campaigns. It also covers creating an online personal brand and separating professional and personal lives online. The document then discusses truths about social media engagement, content going viral, and how people are using different social networks both personally and professionally. It provides best practices for social media use and building a company or personal brand online.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
How to build_a_large_and_successful_linkedin_group_final_-_crosson_changesMarkandey Singh
The document provides tips on how to build a large and successful LinkedIn group. It outlines six key steps: 1) Creating the group from scratch by choosing a name and understanding competition. 2) Setting up the group infrastructure and profile. 3) Seeding the group for growth by inviting influential members and engaging them. 4) Marketing the group on LinkedIn and other social media. 5) Moderating the group to maintain quality control. 6) Monitoring metrics for continued success using analytics tools. The presentation emphasizes engaging members daily, attracting qualified moderators, and avoiding irrelevant discussions.
How to build a large and successful linked in group final crosson changesMichael Crosson
The document provides tips on how to build a large and successful LinkedIn group. It outlines six key steps: 1) Creating the group from scratch by choosing a name and defining rules. 2) Setting up the group infrastructure and profile. 3) Seeding the group for growth by inviting influential members and engaging them. 4) Marketing the group on LinkedIn and other social media. 5) Moderating the group to maintain quality control. 6) Monitoring metrics to track growth and ensure continued success. The presentation emphasizes engaging members daily, attracting qualified moderators, and using analytics tools to measure performance.
Op 21 en 22 maart 2012 is bijgaande presentatie gegeven tijdens het Digital Marketing Live event van Emerce. Via Lectric opleidingen treft u meer informatie aan over sociale media trainingen.
Social Media for Education: Walk before you run - AMA Higher Educatione-storm international
Presentation delivered by William Gaultier, CEO of e-storm and Kendra Losee, Vice Chancellor of Marketing for National University System on develop a strategic social media plan based on research with students, senior management, competitors.
A true way to get more strategic about social media beyond the tactics.
e-storm has developed this strategic framework for ebates.com, sutter home, microsoft, pleo and many other organizations.
Enjoy! and let us know what you think?
Many organizations are currently using social media to connect with their customers and achieve marketing and sales goals. However, there are many risks and compliance issues that must be considered and managed to ensure that the social media strategy is aligned with the organization’s goals.
The presentation will allow the attendees to understand how to:
Ø Monitor and Assess Social Media Objectives
Ø Identify Risks related to Planning and Executing Social Media Strategies
Ø Develop Social Media policies and procedures
Ø Establish Internal Controls related to Social Media
Ø Plan and Conduct an audit for Social Media activities
Using Social Media to Expand Your BVFLS PracticeRod Burkert
This document discusses how to use social media to expand a business valuation, forensic and litigation services (BVFLS) practice. It provides tips on leveraging social media for marketing a mobile consulting practice. It emphasizes using social media to build connections and engage with potential clients and referral sources. It recommends selecting the right social media platforms like Facebook, Twitter, Google+, blogging and LinkedIn based on time available and where target contacts can be found. The document stresses using social media in an authentic way to help others and share useful information in order to build trust and relationships.
Socialized! Ltd is a social media agency that helps organizations effectively use social media. They provide assessments, strategic planning, training, platform setup, launch support, and ongoing business intelligence. Their methodology is based on the books Sociable! and Guerrilla Social Media Marketing. Shane Gibson and Anthony Caridi founded Socialized! to educate companies on implementing effective social media strategies.
The document provides details about Andrew Chow, including his experience facilitating events and training. It lists his company and education background, awards received, areas of expertise, professional affiliations, and social media presence. Andrew Chow has over 25 years of experience in public relations, social media strategy, and personality profiling. He regularly shares content through various social media platforms and has been featured in over 250 media interviews in the past 7 years.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Social Media Agency Socialized! Ltd provides social media consulting and training services. Their 6 step process assesses clients' current social media use, plans a strategic social media approach, equips clients with training, activates social media tools and platforms, launches the social media strategy, and provides ongoing business intelligence and support. The company was founded by Shane Gibson, an author and international speaker on social media and sales, and Anthony Caridi, an entrepreneur and business strategist.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
The document provides tips and best practices for developing an effective social media strategy and content plan for an association. It recommends publishing different types of content on a regular basis, such as a daily news update, weekly tip, monthly newsletter, quarterly webinar, and annual conference. It also stresses the importance of aligning social media goals with the overall marketing plan and using consistent branding across channels. Additional tips include engaging members through training, using hashtags to increase reach at events, and tracking metrics like impressions and engagement to measure success.
The document provides an overview and agenda for an online event academy about hosting online events. The agenda covers defining business goals, preparing content, promoting events, delivering events, and building community. It includes tips for each topic such as identifying the target audience and industry, brainstorming content themes and visuals, promoting through email and social media, delivering engaging presentations, and offering on-demand content and a community space.
This document provides tips and best practices for using Google+ for business purposes. It discusses creating a Google+ business page, including adding photos, information and regular posts. It also covers how to effectively use the page by keeping it complete and updated, using hashtags, and posting different types of content like photos, videos and text. The goal is to engage followers and increase interactions on the business page.
The document provides guidance on developing an effective social media strategy. It recommends following the P.O.S.T. framework: focusing first on the People you want to engage with, establishing clear Objectives for your social media efforts, developing a comprehensive Strategy to achieve those objectives, and ensuring proper Technologies, Policies, and analytics for Measurement are in place. The key is focusing on building relationships rather than technology and taking a holistic, long-term approach to social media.
The document provides an overview of day two of a workshop on effective social media strategy for NGOs. The agenda includes introducing principles of effective social media, discussing different levels of social media practice maturity, and inspiring case studies from Pakistan. Participants will work on developing a social media strategy, including defining SMART objectives and identifying target audiences and metrics. The workshop emphasizes aligning social media with communications goals and integrating it across online presences like blogs and websites.
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
The document provides guidance on developing an effective social media strategy. It recommends appointing a team to research social media and educate staff. Companies should establish social media policies and protect their brand identity across platforms. The guide outlines objectives to define, appropriate platforms to use, and content strategies. It also provides best practices for social media integration into PR, online reputation management, and measuring performance. Overall the document serves as a comprehensive resource for planning and executing a successful social media presence.
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011April Marketing & PR
The document discusses social media trends and strategies. It defines social media as online conversations and lists common social media platforms. Statistics show rapid growth and widespread use of social media. The old world of isolated communication has changed to a new world of networked conversations. Companies are advised to participate in social media to define their brand, find customers and improve communication. A social media strategy should determine goals, target audiences and how to listen and engage on relevant platforms. Key success factors include empowering employees, having realistic goals and measuring return on investment. Examples are given of companies effectively using social media.
How to build_a_large_and_successful_linkedin_group_final_-_crosson_changesMarkandey Singh
The document provides tips on how to build a large and successful LinkedIn group. It outlines six key steps: 1) Creating the group from scratch by choosing a name and understanding competition. 2) Setting up the group infrastructure and profile. 3) Seeding the group for growth by inviting influential members and engaging them. 4) Marketing the group on LinkedIn and other social media. 5) Moderating the group to maintain quality control. 6) Monitoring metrics for continued success using analytics tools. The presentation emphasizes engaging members daily, attracting qualified moderators, and avoiding irrelevant discussions.
How to build a large and successful linked in group final crosson changesMichael Crosson
The document provides tips on how to build a large and successful LinkedIn group. It outlines six key steps: 1) Creating the group from scratch by choosing a name and defining rules. 2) Setting up the group infrastructure and profile. 3) Seeding the group for growth by inviting influential members and engaging them. 4) Marketing the group on LinkedIn and other social media. 5) Moderating the group to maintain quality control. 6) Monitoring metrics to track growth and ensure continued success. The presentation emphasizes engaging members daily, attracting qualified moderators, and using analytics tools to measure performance.
Op 21 en 22 maart 2012 is bijgaande presentatie gegeven tijdens het Digital Marketing Live event van Emerce. Via Lectric opleidingen treft u meer informatie aan over sociale media trainingen.
Social Media for Education: Walk before you run - AMA Higher Educatione-storm international
Presentation delivered by William Gaultier, CEO of e-storm and Kendra Losee, Vice Chancellor of Marketing for National University System on develop a strategic social media plan based on research with students, senior management, competitors.
A true way to get more strategic about social media beyond the tactics.
e-storm has developed this strategic framework for ebates.com, sutter home, microsoft, pleo and many other organizations.
Enjoy! and let us know what you think?
Many organizations are currently using social media to connect with their customers and achieve marketing and sales goals. However, there are many risks and compliance issues that must be considered and managed to ensure that the social media strategy is aligned with the organization’s goals.
The presentation will allow the attendees to understand how to:
Ø Monitor and Assess Social Media Objectives
Ø Identify Risks related to Planning and Executing Social Media Strategies
Ø Develop Social Media policies and procedures
Ø Establish Internal Controls related to Social Media
Ø Plan and Conduct an audit for Social Media activities
Using Social Media to Expand Your BVFLS PracticeRod Burkert
This document discusses how to use social media to expand a business valuation, forensic and litigation services (BVFLS) practice. It provides tips on leveraging social media for marketing a mobile consulting practice. It emphasizes using social media to build connections and engage with potential clients and referral sources. It recommends selecting the right social media platforms like Facebook, Twitter, Google+, blogging and LinkedIn based on time available and where target contacts can be found. The document stresses using social media in an authentic way to help others and share useful information in order to build trust and relationships.
Socialized! Ltd is a social media agency that helps organizations effectively use social media. They provide assessments, strategic planning, training, platform setup, launch support, and ongoing business intelligence. Their methodology is based on the books Sociable! and Guerrilla Social Media Marketing. Shane Gibson and Anthony Caridi founded Socialized! to educate companies on implementing effective social media strategies.
The document provides details about Andrew Chow, including his experience facilitating events and training. It lists his company and education background, awards received, areas of expertise, professional affiliations, and social media presence. Andrew Chow has over 25 years of experience in public relations, social media strategy, and personality profiling. He regularly shares content through various social media platforms and has been featured in over 250 media interviews in the past 7 years.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Social Media Agency Socialized! Ltd provides social media consulting and training services. Their 6 step process assesses clients' current social media use, plans a strategic social media approach, equips clients with training, activates social media tools and platforms, launches the social media strategy, and provides ongoing business intelligence and support. The company was founded by Shane Gibson, an author and international speaker on social media and sales, and Anthony Caridi, an entrepreneur and business strategist.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
The document provides tips and best practices for developing an effective social media strategy and content plan for an association. It recommends publishing different types of content on a regular basis, such as a daily news update, weekly tip, monthly newsletter, quarterly webinar, and annual conference. It also stresses the importance of aligning social media goals with the overall marketing plan and using consistent branding across channels. Additional tips include engaging members through training, using hashtags to increase reach at events, and tracking metrics like impressions and engagement to measure success.
The document provides an overview and agenda for an online event academy about hosting online events. The agenda covers defining business goals, preparing content, promoting events, delivering events, and building community. It includes tips for each topic such as identifying the target audience and industry, brainstorming content themes and visuals, promoting through email and social media, delivering engaging presentations, and offering on-demand content and a community space.
This document provides tips and best practices for using Google+ for business purposes. It discusses creating a Google+ business page, including adding photos, information and regular posts. It also covers how to effectively use the page by keeping it complete and updated, using hashtags, and posting different types of content like photos, videos and text. The goal is to engage followers and increase interactions on the business page.
The document provides guidance on developing an effective social media strategy. It recommends following the P.O.S.T. framework: focusing first on the People you want to engage with, establishing clear Objectives for your social media efforts, developing a comprehensive Strategy to achieve those objectives, and ensuring proper Technologies, Policies, and analytics for Measurement are in place. The key is focusing on building relationships rather than technology and taking a holistic, long-term approach to social media.
The document provides an overview of day two of a workshop on effective social media strategy for NGOs. The agenda includes introducing principles of effective social media, discussing different levels of social media practice maturity, and inspiring case studies from Pakistan. Participants will work on developing a social media strategy, including defining SMART objectives and identifying target audiences and metrics. The workshop emphasizes aligning social media with communications goals and integrating it across online presences like blogs and websites.
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
The document provides guidance on developing an effective social media strategy. It recommends appointing a team to research social media and educate staff. Companies should establish social media policies and protect their brand identity across platforms. The guide outlines objectives to define, appropriate platforms to use, and content strategies. It also provides best practices for social media integration into PR, online reputation management, and measuring performance. Overall the document serves as a comprehensive resource for planning and executing a successful social media presence.
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011April Marketing & PR
The document discusses social media trends and strategies. It defines social media as online conversations and lists common social media platforms. Statistics show rapid growth and widespread use of social media. The old world of isolated communication has changed to a new world of networked conversations. Companies are advised to participate in social media to define their brand, find customers and improve communication. A social media strategy should determine goals, target audiences and how to listen and engage on relevant platforms. Key success factors include empowering employees, having realistic goals and measuring return on investment. Examples are given of companies effectively using social media.
Social media strategy and planning waukesha county business allianceWendy Soucie
Wendy Soucie, certified social media strategist, www.wendysoucie.com, presented to the Waukesha County Business Alliance on strategy and planning social media engagements. The examples included B2B, B2C, B2W, Non Profit and small business.
The document discusses social media trends and best practices. It defines social media as online conversations and outlines popular social media platforms. Statistics show the massive scale of social media usage. The benefits of social media for businesses include increasing visibility, engagement, and finding new customers. The document recommends developing a social media strategy that identifies goals, target audiences, and which platforms to use based on audience preferences. It also emphasizes listening to online conversations, appointing social media owners, training employees, and measuring results. Examples are given of companies that are effectively leveraging social media.
Facebook is the largest social media platform and companies can create a Facebook Fan Page to engage customers. The document provides steps to create a Fan Page including filling out basic company information, adding administrators, and setting privacy settings. It also recommends regularly updating the Fan Page with posts, photos and videos to engage fans and promote positive recommendations of the company.
This document provides an overview of building and leveraging online communities for marketing and customer support purposes. It discusses the benefits of communities, examples of existing successful communities, key elements to consider, and an 8-step process to develop a strategy. This includes monitoring social media, setting goals, training employees, designating community owners, determining resource needs, choosing technology options, assessing risks and mitigation tactics, and building a business case. The presentation aims to demonstrate how communities can increase customer engagement, acquire leads, reduce support costs, and provide other strategic benefits to organizations.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
1) The document discusses a 4 step process for implementing a successful social media strategy for salons: select a social media champion, set objectives based on business goals, develop tactics to meet objectives, and measure success.
2) It recommends setting objectives in 4 areas: revenue, brand, clients, and employees. Tactics suggested include following trends, promoting the salon as a thought leader, running promotions, and using social media for client feedback and recruiting.
3) Success is measured by engagement metrics, determining the most popular tactics, and evaluating if objectives helped meet broader business goals like increasing online bookings or positioning the salon as an industry leader.
This document discusses how lawyers can use blogging and social media for client development. It describes traditional law firm marketing methods like brochures and websites. However, client needs and technology have changed, reducing the effectiveness of these "push tactics".
Social media allows "pull tactics" by distributing valuable content to expand weak tie relationships. When used properly, social media benefits clients by helping them research lawyers, learn about specialties, and make informed hiring decisions. It also benefits lawyers by building rapport, showing expertise, and leveling the playing field for younger lawyers.
The document provides tips for effective social media use, including distributing valuable, well-written content to expand weak ties. Lawyers are advised to focus on building relationships
This document provides information on using social media for recruiting. It discusses choosing social media sites like Facebook, Twitter, YouTube, and LinkedIn that are well-suited for an organization's goals and brand. It also covers developing social media strategies, building relationships, setting goals for hiring and employer branding, and evaluating your organization's current efforts. The document includes case studies, considerations for maintenance and protecting your brand, and ways to measure results through reporting and analytics.
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
Creating a Social Networking Recruitment StrategyCielo
Social networking sites are an important tool in a recruiter’s toolbox. However rather than dipping your toe in the water and experimenting tactically, it’s important to take a step back and think about your overall strategic approach to using social media for recruiting.
A well thought-out, coordinated strategy will ensure that your company’s recruitment message is clear, that the various online channels are integrated, and that everything you do in the web environment helps attract top-level talent and enhances your employment brand.
During this webinar sponsored by ADP, you’ll learn the best practices for creating a social networking recruiting strategy. Michelle Krier, Marketing Services Manager for Pinstripe, will explain:
* What social media is and why it’s important to have a social media strategy specifically for your recruiting function
* How to build a social networking strategy for recruitment (and how it integrates with your company’s overall social media strategy)
* What an integrated strategy looks like via a case study
* The organizational benefits of a social networking recruitment strategy, and
* How to measure success
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
This document outlines the requirements for starting a successful social media project. It discusses establishing a social media strategy using the 5Ps framework of plan, position, platforms, people, and performance. It emphasizes listening to social media first to understand audiences and goals. Engaging on social media enables companies to stay close to customers. Key requirements for listening, engaging, and ensuring success are reliable tools, focused team members, clear guidelines, and performance metrics.
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
The document provides 6 steps for building and managing a successful social media marketing team:
1. Define goals for engaging in social media such as increasing brand awareness, sales, or customer service.
2. Assemble a team from marketing, customer service, or an agency with skills in social media. Appoint a team leader.
3. Focus team efforts on the social media platforms where your audience spends time, such as by brand, industry or competitor.
4. Monitor discussions about your brand and look for ways to join conversations helpfully. Use software to track talks across platforms.
5. Brainstorm content ideas from across the company to help, entertain and engage users rather than just promote
Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring...Digital Treasure Hunts
This document summarizes a webinar on social media for business. It discusses:
1) Social media is an important way for businesses to connect with customers online through activities like social networking sites, pictures, videos and audio.
2) Examples of popular social media platforms discussed include Facebook, Twitter, YouTube, LinkedIn and blogs which can be leveraged by businesses for marketing, PR, recruitment and market research.
3) The webinar provides advice on setting up accounts and pages on these platforms and engaging with customers through content creation and interactions to promote the business online.
Social Media Metrics - IEDC web seminar presentationAtlas Integrated
The document discusses high performance economic development marketing and the role of social media within this framework. It provides benchmarks for measuring success, including the average number of conversations, jobs announced, and capital investment generated by high performing economic development organizations. Specific metrics for social media are presented, such as website visits and the value of various social media connections. The document then focuses on how to use LinkedIn and Twitter to start conversations with companies and drive business recruitment. It provides tips for optimizing profiles, joining groups, and engaging contacts on these platforms.
1. Social media best practices, templates,
checklists, tools and resources
A Beginner’s Guide to Launching a
Social Media Strategy for Your Company
2. TABLE OF CONTENTS
WSI Social Media Strategy Kit
Introduction:
Why Does Your Company Need a Social Presence? 4
Before You Begin:
Educate Yourself and Your Staff 5
Ensure a Social Media Policy is in Place (template available) 7
Brand Protection and Consistency 10
General Social Media Guidelines 12
Where To Begin:
Choose the Right Portals for Your Industry 14
Overview of the Top 5 Social Portals 15
Top 5 Social Portals: 16
Blogs: Brief Overview 17
5 Reasons Why You Should Have a Company Blog 17
7 Secrets to Successful Blogging 18
Blogging Tools and Resources 20
Facebook: Brief Overview 21
How to Leverage Facebook in Your Company 22
5 Best Practices on Promoting Your Facebook Fan Page 24
The Difference Between Profiles and Pages 25
Facebook Tools and Resources 25
Getting Started With Facebook Checklist 26
YouTube: Brief Overview 27
Ideas on Promoting Your Company on YouTube 27
4 Steps to Getting Your Videos Ranked Higher 28
Online Video Production Tips 29
YouTube Tools and Resources 29
Twitter: Brief Overview 30
How to Leverage Twitter in Your Company 31
5 Ways to Get People to Follow You on Twitter 32
Important Considerations When Using Twitter 33
Twitter Tools and Resources 33
Getting Started With Twitter Checklist 34
LinkedIn: Brief Overview 35
How to Leverage LinkedIn in Your Company 35
10 Ways to Fully Leverage Your LinkedIn Profile 37
Important Considerations Regarding Your Profile Picture 40
LinkedIn Tools and Resources 40
Getting Started With LinkedIn Checklist 41
3. TABLE OF CONTENTS
WSI Social Media Strategy Kit (cont…)
Social Media Do’s and Don’ts:
Profile Creation 42
Community Building 42
Video and Image Sharing 42
Status Updates and Messages 42
Blog Posts and Comments 43
Privacy and Confidentiality 43
Social Media and PR:
Benefits of Conducting PR 44
7 Steps to Launching a Social Media PR Campaign 45
Optimizing Your Press Release 46
Checklists and Templates 47
Understanding Press Release Boilerplates 57
Free Press Release Distribution Sites 58
PR Tools and Resources 59
Measuring Social:
Key Performance Indicators (KPIs) and Metrics 60
Monitoring Social:
Monitoring Your Online Brand Reputation (free tools available) 61
Social Damage Control:
Digital Crisis Management 62
Conclusion:
Locate an Internet Marketing Consultant 63
Access WSI’s Case Studies Portfolio 63
About WSI 64