The document discusses LinkedIn, the largest professional networking platform. It provides quick facts about LinkedIn's large user base and how both individuals and companies use it for networking, recruiting, sales, and gathering industry intelligence. The document also discusses strategies for using LinkedIn, including connecting with others, using groups, and sharing expertise to build relationships.

1. Are You LinkedOut or
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2. What is LinkedIn?
Click and Watch this video.
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3. A global platform to share and
exchange massive professional and
industry related Information.
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4. Quick Facts about LinkedIn
 LinkedIn is the No.1 professional networking
site online.
 LinkedIn has more than 150 million members in
200 countries, 1 million companies.
 A new member joins LinkedIn approximately
every One second.
 Everyone from top CEOs to Fortune 500
Executives have a LinkedIn account.
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5. Relationships Matter on Linkedin
We live in both: Local and global connected economy.
Today your success as a business owner depends
upon your relationships you develop and resources
you can trust.
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6. Free and Paid Services
Linkedin offers both FREE and Premium
BUSINESS ACCOUNTS for those who
wish to expand their professional
networks and take advantage of more
dynamic tools and resources to expand
their brand exposure.
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7. Linkedin Business Plans
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8. 10 Reasons Why Businesses Use Linkedin
1. Connect and increase their network
2. Engage and Collaborate with key people
3. Use as a lead generation tool
4. Increase Brand Awareness and brand equity
5. Build Online Creditability
6. Hire People
7. B2C and B2B Sales
8. Collect market intelligence
9. Build Relationships with clients and prospects
10. Engage in High-Value targeted 2012Media Corp
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Conversation

9. • Your Linkedin network consists of
your 1st connections.
• Your connections’ connections
and the people they know. 2nd
Connections.
• Links you to a vast number of
qualified professionals and
experts. 3rd Connections and
beyond.
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10. What is your criteria for
adding connections?
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11. Quantity vs. Quality?
Industry related vs. Generic?
Like-minded vs. Mixed?
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12. What’s Your LinkedIn Connection Strategy?
Number Game
Your Good Friends Only
Very Selective & Strategic
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13. THE “NUMBER GAME” APPROACH?
Connect with as
many people: who
knows what might
bring you results?
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14. However…
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15. TIP:
LinkedIn’s tag line is Relationship
Matters…and they don’t like just name
collecting online networkers.
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16. What’s the value of
connecting with
thousands of people
who have no interest in
your products and
service?
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17. THE “GOOD FRIENDS ONLY” APPROACH
Connect only with
people you know
well and would
recommend to your
network.
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18. With this Approach
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19. You’re missing the
point of Linkedin
networking if you
limit yourself to
only close contacts
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20. THE VERY SELECTIVE STRATEGIC APPROACH
People you already know through your business
Your professional peers and other leaders
Experts/Gurus in your industry
People in your local area or city
Potential clients, prospects, partners, and team
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21. How To Connect With People You Don’t Know
Find common interest, objectives, discussions on LinkedIn
Groups.
Ask for an introduction from someone you know mutually .
Be clear in your connection request who you are and the
reason you want to connect.
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22. Relationship Building Phases On LinkedIn
Contact Phase
Connection Phase
Conversation Phase
Like YOU Phase
Face to Face Phase
Trust Building Phase
Business Phase
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23. Learn Linkedin Culture
LinkedIn’s culture and
etiquette for initiating
a connection with
people you don’t know
is different from other
social sites such as
Twitter and Facebook
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24. Establish a foundation in order to begin
building your influence, generating
introductions and referrals, and tapping
into valuable business opportunities.
LinkedIn suggests that a completed profile
gives you 40% greater advantage for
networking and business success.
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25. Focus on Your
Professional Expertise
Your Accomplishments
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26. How to quickly grow
your Linkedin list quickly
and organically
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27. Invite people from your Email List
Include your Linkedin URL in all outbound
communications.
Link Linkedin with your Twitter account.
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28. The Power Of LinkedIn Groups
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29. Group Dos and Don'ts
Group Etiquettes on Linkedin
 Read Guidelines
 Do not Spam the group members
 Build Relationship with the Group Owner
 Introduce yourself to the group
 Identify key movers and shakers – INFLUENCERS
 Join Discussions
 Don’t post the same message repeatedly
 Share industry and group relevant content only
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30. IMPORTANT TIP
To be successful on Linkedin build genuine trusted
relationship. Add value to your network by sharing
your knowledge and expertise. Participate in
value adding conversations daily.
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31. Sources of Information and Images
Dainaz S Illava
www.Linkedin.com
www.patricerutledge.com
http://123rf.com
www.authorstream.com
www.Mashable.com
www.350.org
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