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Blogworks - helping create brands for the future
Blogworks - helping create brands for the future

A quick look at how publishing houses in India are leveraging Facebook.

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Helping create brands for the future _ Facebook presence of publishing houses in India – A comparison Period: 20 November – 26 November, 2011 November 28, 2011 | All content copyright
Fans _ Total fans on page 8000 7474 7000 6000 5000 4000 3000 2557 2283 2072 2072 1910 2000 1635 1486 1000 356 328 284 178 19 0 Nearly all publishing houses have a fairly small presence on Facebook. Notable that some niche publishers (Pratham, Katha and Tara) are ahead of several mainstream publishing houses. 2
Engagement_ People Talking About This Page: Fans Ratio Hachette Publications (14%) Harper Collins India (14%) Penguin India (05%) Seagull Books (04%) Rupa Books (04%) Blaft Publications (03%) Tranquebar Press (02%) Pratham Books (02%) Katha (02%) Tara Books (02%) Zubaan Books (01%) Random House (01%) Macmillan India Ltd. (0%) Due to lower base of fans, publishers as Hachette & Harper Collins appear to have higher engagement. Overall, engagement across board is quite low. 3
Thank you _

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Social media for publishers_india

  • 1. Helping create brands for the future _ Facebook presence of publishing houses in India – A comparison Period: 20 November – 26 November, 2011 November 28, 2011 | All content copyright
  • 2. Fans _ Total fans on page 8000 7474 7000 6000 5000 4000 3000 2557 2283 2072 2072 1910 2000 1635 1486 1000 356 328 284 178 19 0 Nearly all publishing houses have a fairly small presence on Facebook. Notable that some niche publishers (Pratham, Katha and Tara) are ahead of several mainstream publishing houses. 2
  • 3. Engagement_ People Talking About This Page: Fans Ratio Hachette Publications (14%) Harper Collins India (14%) Penguin India (05%) Seagull Books (04%) Rupa Books (04%) Blaft Publications (03%) Tranquebar Press (02%) Pratham Books (02%) Katha (02%) Tara Books (02%) Zubaan Books (01%) Random House (01%) Macmillan India Ltd. (0%) Due to lower base of fans, publishers as Hachette & Harper Collins appear to have higher engagement. Overall, engagement across board is quite low. 3