Social media marketing uses a triad approach of buzz, purchase, and retention. It aims to generate buzz through online conversations, engagement, and community building which helps drive purchases and ultimately leads to customer retention. Social media provides insights to help achieve the desired outcomes of retention, purchase, and buzz by enabling co-creation and evangelism within an online community.

1. SOCIAL MEDIA www.blogworks.in
MARKETING
TRIADS
Integrating social media, from a
marketing and sales perspective
What do the sales and
marketing teams want?
Buzz > Purchase > Retention
buzz
conversations
co-creation engagement
evangelists community
enablers
out-take
desired retention insights purchase
outcome
Social media is an enabler to this desired outcome. Working inside, should
lead to results outside…Marketing , simply as it was supposed to be
Let’s start a conversation, write to us at rajesh.lalwani@blogworks.in and rajika.talwar@blogworks.in
or call us at +91 99100 34330