1. All content copyright Scenario Consulting Pvt. Ltd.

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3. ~ Top brands by mentions
~ Top brands by Brand Vibrancy Index (BVI)
~ Top nameplates by categories
~ Rank by total mentions
~ Buy a copy of the paid report today to also see:
~ How sentiment has shifted for your brand over time
~ How vibrant your brand is, in comparison to your competitors
~ Top nameplates by categories
~ Rank by Brand Vibrancy Index
~ Top-ranked categories by volume of mentions and Brand Vibrancy Index
~ For Top 5 most mentioned categories
~ Attributes & sentiment by nameplates
~ Category summaries and key conversation drivers
~ Conversation maker of the month – AutoExpo 2014 special
~ Individual brand dashboard for your brand
~ Brands covered Audi, BMW, Fiat, Ford, Honda, Hyundai, Jaguar,
Mahindra, Maruti Suzuki, Mercedes-Benz, Nissan, Skoda, SsangYong
Motors, Tata Motors, Toyota and Volkswagen 3

4. 4
MOST MENTIONED BRAND
~Toyota was the most mentioned auto brand online in January 2014. It continued to be at the top spot
like in December 2013.
~Ford was at the 3rd position as it moved up five positions in January 2014.
~Audi was at the 5th position as it jumped seven positions in January 2014.
BRAND VIBRANCY INDEX (BVI)
~BMW was the top gainer by the BVI as it climbed up 4 positions to be the most vibrant brand in January
2014. Mentions around the launch of the new BMW M3 at the Detroit Motor Show drove positive
mentions for the brand.
~Skoda was at the 2nd position by the BVI in January 2014. #SKODAatAutoExpo contest generated positive
mentions for the brand.
~Ferrari was the 4th most vibrant brand in the month of January. People shared photographs and
appreciated the Ferrari 458 Italia and the Ferrari 599 GTB for its exotic 'Looks/Design'.
MONTHLY SENTIMENT BY BRAND
~BMW drew the maximum positive mentions for the BMW M3 launch at the Detroit Motor Show.
~Skoda’s contest, #SKODAatAutoExpo , where people appreciated different Skoda vehicles, generated
positive mentions for the brand.
~Nissan Terrano drew the maximum positive mentions for the brand as people appreciated its looks, and
its powerful features.

5. 5
TOP CATEGORY
SUV
~ SUVs from Mahindra had the highest share of mentions in the month of January.
~ Mahindra Scorpio was the most mentioned nameplate in the SUV category in January 2014. People
talked about and appreciated the redesigned dashboards, screen infotainment system of the
facelifted Mahindra Scorpio. Also, people spoke negatively about the current version of the vehicle.
The negative mentions were around its engine reliability and performance.
~ Nissan Terrano, Maruti Suzuki Gypsy, Hyundai Santa Fe and Tata Aria shared the top rank by the BVI
in this category. Nissan Terrano was positively talked about around its looks, interiors and features.
Maruti Suzuky Gypsy was reported to be adding more features which got lauded online. Santa Fe
was positively mentioned for its competitive pricing, looks and features. Tata Aria was mentioned as
a crossover that imbibes the positive attributes of a sedan and an SUV
SMALL HATCHBACK
~ Small Hatchback was the most mentioned category in January 2014.
~ Tata Nano was the most mentioned nameplate in this category followed by Maruti Suzuki Alto.
~ Hyundai Eon, Maruti Suzuki Zen Estilo, Chevrolet Beat and Maruti Suzuki WagonR shared the top
rank by the BVI. Hyundai EON was positively mentioned for its ‘gauge cluster’ feature. Positive
mentions for Maruti Suzuki Zen Estilo were around its power window. Anticipation around the launch
of the new facelifted Chevrolet Beat and the teaser released by the brand for the same led to
positive mentions for the vehicle in this category. Positive mentions for Maruti Suzuki WagonR were
around its engine performance and its elegant look.
~ Tata Nano drove the maximum share of positive mentions. People participated in #awesomenesslive
contest and had appreciated the vehicle features like its music system, headlights and power
steering.

6. 6
TOP CATEGORY
BIG HATCHBACK
~ Tata Vista was the most mentioned nameplate in this category
~ Positive mentions for Tata Vista were around its launch of a new variant, Vista VX Tech.
People talked about its advanced technological features like touch screen multimedia
system with GPS Navigation, new drive pro console, advanced driver information system,
steering wheel mounted controls & Blue5 technology.
~ Hyundai Grand i10, Maruti Suzuki Swift, Skoda Fabia and Renault Pulse shared the top rank
by the BVI. Hyundai Grandi10 was positively mentioned for its looks, features and its engine’s
power delivery. Maruti Suzuki Swift had been positively mentioned for its overall experience
and quality. Positive mentions were also around the anticipation of the 2014 Maruti Suzuki
Swift with added features. Skoda Fabia was positively mentioned for its looks, interiors,
build quality and features. Renault Pulse was positively mentioned for its ride experience.
EXECUTIVE SEDAN
~ Toyota Corolla Altis was the most mentioned nameplate in this category followed by Honda
Civic.
~ Toyota Corolla Altis had the maximum share of positive mentions in this category. Positive
mentions were around the nameplate’s ‘Looks/Design’, ‘Features’, quality and reliability.

7. 7
TOP CATEGORY
~ MUV/MPV
~ Toyota Innova continued to be the highest contributor to the overall volume of mentions for
the brand in this category in January 2014.
~ Mahindra Quanto and Nissan Evalia shared the top rank by the BVI.
~ Positive mentions for Mahindra Quanto were around its ‘Looks/Design’ and features like its
driver assistant system, dual airbags and power steering. Positive mentions of Nissan Evalia
were around its driving experience and leg space.
~ MID-SIZE SEDAN
~ Honda City was the most mentioned brand in this category. Mentions were around the launch
of the 4th generation Honda City.
~ Maruti Suzuki SX4, Skoda Rapid, Hyundai Accent and Nissan Sunny shared the top rank by the
BVI in this category.
~ Maruti Suzuki SX4 was positively mentioned for its performance and features. Skoda Rapid,
Hyundai Accent and Nissan Sunny had positive mentions around their ‘Looks/Design’.

9. 9
Rank
(Jan
2014)
Rank
(Dec
2013)
Top-5 Most Mentioned Brands Jan 2014
1
1
Toyota
2 2
Tata Motors
3 8 Ford
4 4
Maruti Suzuki
5 12
Audi
Rank
(Jan
2014)
Rank
(Dec
2013)
Top-5 Most Vibrant Brands Jan 2014
1 5 BMW
2 Outlier Skoda
3 1 Nissan
4 Outlier Ferrari
5 6 Toyota

10. 10
Rank
Top-5 Most Mentioned
Nameplates – SUV
1 Mahindra Scorpio
2 Renault Duster
3 Tata Aria
4 Ford EcoSport
5 Nissan Terrano
Rank
Top-5 Most Vibrant
Nameplates - SUV
1 Nissan Terrano
1
Hyundai Santa Fe
1 Maruti Suzuki Gypsy
1 Tata Aria
5 Skoda Yeti
Rank
Top-5 Most Mentioned
Nameplates – Small
Hatchback
1 Tata Nano
2 Maruti Suzuki Alto
3
Maruti Suzuki WagonR
Stingray
4 Maruti Suzuki Alto K10
5 Honda Brio
Rank
Top-5 Most Vibrant
Nameplates – Small
Hatchback
1 Hyundai EON
1 Maruti Suzuki Zen Estilo
1 Chevrolet Beat
1 Maruti Suzuki WagonR
5
Maruti Suzuki WagonR
Stingray
Rank
Top-5 Most Mentioned
Nameplates – Mid size
Sedan
1 Honda City
2 Ford Fiesta
3 Renault Scala
4 Fiat Linea
5 Hyundai Verna
Rank
Top-5 Most Mentioned
Nameplates – Big
Hatchback
1
Tata Vista
2
Maruti Suzuki Swift
3
Ford Figo
4
Maruti Suzuki Ritz
5
Fiat Grande Punto
Rank
Top-5 Most Vibrant
Nameplates – Mid size
sedan
1 Maruti Suzuki SX4
1 Nissan Sunny
1 Skoda Rapid
1 Hyundai Accent
5 Hyundai Verna
Rank
Top-5 Most Vibrant
Nameplates – Big
Hatchback
1 Hyundai Grand i10
1 Maruti Suzuki Swift
1 Skoda Fabia
1 Renault Pulse
5 Tata Vista
SUV SMALL HATCHBACK MID SIZE SEDAN BIG HATCHBACK

11. 11
Rank
Top-5 Most Mentioned
Nameplates –
Executive Sedan
1 Toyota Corolla Altis
2 Honda Civic
3 Chevrolet Cruze
4 Skoda Laura
5 Renault Fluence
Rank
Top-5 Most Mentioned
Nameplates – MUV /
MPV
1
Toyota Innova
2
Tata Sumo
3
Maruti Suzuki Ertiga
4
Mahindra Bolero
5
Mahindra Quanto
Rank
Top-5 Most Mentioned
Nameplates – Sports
Cars
1 Audi R8
2 Porsche 911
3 Bugatti Veyron
4 Lamborghini Aventador
5 Lamborghini Gallardo
Rank
Top-5 Most Mentioned
Nameplates – Luxury
Sedan
1
Skoda Superb
2
Mercedes C-Class
3 BMW GT
4
BMW 3 Series
5 Honda Accord
Rank
Top-5 Most Vibrant
Nameplates –
Executive Sedan
1 Chevrolet Cruze
1 Skoda Laura
1 Volkswagen Jetta
1 Honda Civic
1 Hyundai Elantra
Rank
Top-5 Most Vibrant
Nameplates – MUV /
MPV
1 Mahindra Quanto
1 Nissan Evalia
3 Toyota Innova
4 Maruti Suzuki Ertiga
5 Mahindra Bolero
Rank
Top-5 Most Vibrant
Nameplates – Sports
Cars
1 Ferrari 458 Italia
1 Porsche 911
1 Ferrari 599
1 Audi RS5
1 Ferrari FF
Rank
Top-5 Most Vibrant
Nameplates – Luxury
Sedan
1 Audi A6
1 BMW GT
1 Volkswagen Passat
1 Honda Accord
1 BMW 3 Series
EXECUTIVE SEDAN MUV/MPV SPORTS CARS LUXURY SEDAN

12. 12
Ran
k
Top-5 Most Mentioned
Nameplates – Premium
Hatchback
1
Volkswagen Beetle
2
Mercedes A-Class
Ran
k
Top-5 Most Mentioned
Nameplates – Premium
SUV
1
Toyota Land Cruiser
2 Porsche Cayenne
3
Land Rover Range Rover
Sport
4
Audi Q7
5 Audi Q3
Rank
Top-5 Most Mentioned
Nameplates – Super
Luxury Sedan
1 Mercedes S-class
2 BMW M
3 Jaguar XF
4 Bentley Continental GT
5 Rolls Royce Phantom
Rank
Top-5 Most Mentioned
Nameplates – Hybrid /
Green
1
Toyota Prius
2
Mahindra Reva
3
Toyota Camry Hybrid
Rank
Top-5 Most Vibrant
Nameplates – Premium
Hatchback
1 Mercedes A-Class
2 Volkswagen Beetle
Rank
Top-5 Most Vibrant
Nameplates – Premium
SUV
1 Audi Q7
1 BMW X1
1 BMW X6
1 BMW X3
5 Audi Q3
Rank
Top-5 Most Vibrant –
Super Luxury Sedan
1 BMW M
1 Audi A7
1 Porsche Panamera
4 Mercedes S-class
Rank
Top-5 Most Vibrant
Nameplates – Hybrid /
Green
1 Toyota Camry Hybrid
2 Toyota Prius
PREMIUM HATCHBACK PREMIUM SUV SUPER LUXURY SEDAN HYBRID/GREEN

14. 14
By % change
in volume of
mentions
BRAND NAME
% difference from
previous month
Top gainer Volvo +5133%
Top loser Nissan -62%
By rank BRAND NAME Difference in rank
Top gainer Ferrari 16
Top loser Nissan 11
Toyota: Toyota is the most mentioned brand in the
month of January 2014. The brand seeded the
hashtag #ToyotaWave to engage people online around
the brand’s theme for the Auto Expo, ahead of the
event.
Rank in
Jan 2014 (Dec 2013)
BRAND NAME Jan-14 Dec-13
% difference in
volume of mentions
1 (1) Toyota 33624 15279 120%
2 (2) Tata Motors 18958 10194 86%
3 (8) Ford 15399 2638 484%
4 (4) Maruti Suzuki 14759 6577 124%
5 (12) Audi 13103 1275 928%
6 (6) Honda 10940 3155 247%
7 (13) Renault 7588 1209 528%
8(5) Mercedes-Benz 6498 5357 21%
9 (25) Ferrari 5385 129 4074%
10 (7) Mahindra 5002 3023 65%
11(19) Volkswagen 4835 404 1097%
12 (9) Hyundai 4287 2254 90%
13(10) Fiat 3762 1504 150%
14(3) Nissan 3635 9670 -62%
15(15) Skoda 2950 901 227%
16(16) Porsche 2510 592 324%
17(17) Chevrolet 2154 503 328%
18(11) BMW 1452 1341 8%
19(26) Bentley 1321 102 1195%
20(28) Rolls Royce 1143 82 1294%
21(20) Jaguar 1096 316 247%
22(NA) Aston Martin 759 NA NA
23(14) Lamborghini 684 1024 -33%
24(23) Bugatti 665 205 224%
25(27) Mitsubishi 591 96 516%
26(24) Land Rover 530 189 180%
27(21) Datsun 333 265 26%
28(34) Volvo 314 6 5133%
29(18) Force motors 277 459 -40%
30(22) MINI 275 232 19%
31(29) Ssangyong 259 70 270%
32(32) Hindustan Motors 107 20 435%
33(30) Maybach 101 51 98%
34(31) Maserati 40 45 -11%
35(33) Ashok Leyland 25 20 25%
36(35) Premier 8 4 100%

15. January 2014 December 2013
Brand name Positive Neutral Negative Positive Neutral Negative
Toyota 88% 4% 8% 77% 6% 17%
Tata Motors 78% 4% 18% 56% 27% 16%
Chevrolet 82% 0% 18% NA NA NA
Ford 71% 5% 24% 65% 30% 5%
Maruti Suzuki 85% 3% 12% 55% 18% 27%
Audi 85% 4% 11% 88% 6% 6%
Honda 83% 4% 13% 48% 29% 23%
Renault 57% 17% 27% 44% 28% 28%
Mercedes-Benz 79% 9% 12% 87% 13% 0%
Ferrari 90% 3% 7% NA NA NA
Mahindra 65% 3% 33% 65% 14% 21%
Volkswagen 67% 4% 30% NA NA Na
Hyundai 84% 5% 11% 52% 19% 29%
Fiat 76% 5% 19% 47% 40% 13%
Nissan 91% 4% 4% 100% 0% 0%
Skoda 92% 4% 4% NA NA NA
Porsche 88% 0% 13% NA NA NA
Chevrolet 82% 0% 18% NA NA NA
BMW 100% 0% 0% 85% 0% 15% 15
Mahindra: Mahindra had the highest percentage of
negative mentions across all the automotive brands. The
current Mahindra Scorpio contributed to the negative
mentions for the brand. People spoke negatively around
the vehicle’s engine reliability and performance.
BMW: BMW had the highest percentage of positive
mentions and was the top brand by Brand Vibrancy index.
Mentions were around the launch of the new BMW M3 at
the Detroit Motor Show drove positive mentions for the
brand.
* Arrow sign shows the impact of the shift in sentiment compared to previous month

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17. ~ The report currently considers 37 four wheel consumer segment vehicle brands.
~ All publicly available data from channels like Twitter, forums, blogs, mainstream media, YouTube,
Flicker and Facebook were tracked for the month of January 2014. Given that most Facebook
conversations happen on closed personal networks, tracking them is not possible. Hence their
percentage is very tiny in overall mentions.
~ All nameplates of brands featured in the below-mentioned categories were considered. Newly
announced nameplates are also considered in the report.
Category Sub-category
Hatchback
Small hatchback
Big hatchback
Premium hatchback
Sedan
Mid-size sedan
Executive sedan
Luxury sedan
Super luxury sedan
SUV/MUV/LMV and offroad
SUV & offroad
Premium SUV
MUV/MPV
Other
Sports car
Hybrid/Green
17

18. ∼ All 12 categories of cars were considered for the attribute study. A sample of 904 mentions this month
were taken for the thematic study.
∼ Publicly available data with the region filter ‘India’ reflected very low volume of mentions on
Facebook. Hence we did not consider Facebook data for the sample.
18

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The automobile industry is one of the most impacted by social media conversations,
which have a significant effect on opinion and purchase. Also, given the capital
intensive nature of the business, and the criticality of new launches, brand owners are
increasingly looking at the social web for marketing and deeper analysis to understand
brand and sales impact.
Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to
correlate social metrics, consumer sentiment and sales data to provide marketers and
brand owners with actionable insights.
Through leaderboards that we have created, the report will help auto brands to monitor
their performance vis-à-vis their competitors over a period of time. This monthly report
will show online movements in brand conversations and impact.

20. 20
We have made all efforts to keep the report error free.
Please do point out any errors that you may notice and
we will incorporate your insights in future editions.
Please write to us at reports@blogworks.in with the
subject line ‘corrections’.
ABOUT BLOGWORKS
Driven by purpose and meaning, Blogworks helps global brands and
organisations strategically leverage social media to draw insights, engage
stakeholders in conversations, build communities, and co-create for business
impact.
Visit us at www.blogworks.in. Connect with us at conversations@blogworks.in

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All content copyright Scenario Consulting Pvt. Ltd.